Your Ticket to

Twitter Content that

Attracts, Engages
and Delights
Developing a
stellar content
strategy
Ask yourself:

1. What do we want to accomplish on Twitter? Is it brand

awareness? Customer service? Direct sales? Leads?
Ask yourself:

1. What do we want to accomplish on Twitter? Is it brand

awareness? Customer service? Direct sales? Leads?
2. Who are we creating for?
Ask yourself:

1. What do we want to accomplish on Twitter? Is it brand

awareness? Customer service? Direct sales? Leads?
2. Who are we creating for?

3. What type of success metrics will we track?

Being searchable: the
impact of hashtags
Hashtag guidelines:

• Create a hashtag that’s unique to your business

Hashtag guidelines:

• Create a hashtag that’s unique to your business

• Create relevant and memorable hashtags for groups of tweets

Hashtag guidelines:

• Create a hashtag that’s unique to your business

• Create relevant and memorable hashtags for groups of tweets

• Use Twitter Analytics to review your most successful hashtags

Hashtag guidelines:

• Create a hashtag that’s unique to your business

• Create relevant and memorable hashtags for groups of tweets

• Use Twitter Analytics to review your most successful hashtags

• Don’t overuse hashtags

Four ways to search on Twitter:

1. Using a simple search

Four ways to search on Twitter:

1. Using a simple search

2. Using Twitter’s advanced search

Four ways to search on Twitter:

1. Using a simple search

2. Using Twitter’s advanced search

3. Monitoring with a third-party tool

Four ways to search on Twitter:

1. Using a simple search

2. Using Twitter’s advanced search

3. Monitoring with a third-party tool

4. Typing it directly into the URL bar

(e.g. twitter.com/#MotivationMonday)
Getting your
message out
there: the logistics
The content
possibilities (and
companies that
are doing it right)
You can start a live
broadcast through
a smartphone on
the Periscope or
Twitter app, or in
Twitter’s Periscope
Producer platform.