The document discusses strategies for lead generation and sales on Twitter. It outlines Mario Martinez's PVC methodology for social selling, which stands for Personalize, Value, and Call to Action. It also provides best practices for running Twitter contests, such as discouraging multiple accounts and repetitive tweets, asking participants to mention the brand, encouraging relevant topics, and adhering to laws and regulations. Finally, it distinguishes between contests which require skills and sweepstakes which involve random drawings.
The document discusses strategies for lead generation and sales on Twitter. It outlines Mario Martinez's PVC methodology for social selling, which stands for Personalize, Value, and Call to Action. It also provides best practices for running Twitter contests, such as discouraging multiple accounts and repetitive tweets, asking participants to mention the brand, encouraging relevant topics, and adhering to laws and regulations. Finally, it distinguishes between contests which require skills and sweepstakes which involve random drawings.
The document discusses strategies for lead generation and sales on Twitter. It outlines Mario Martinez's PVC methodology for social selling, which stands for Personalize, Value, and Call to Action. It also provides best practices for running Twitter contests, such as discouraging multiple accounts and repetitive tweets, asking participants to mention the brand, encouraging relevant topics, and adhering to laws and regulations. Finally, it distinguishes between contests which require skills and sweepstakes which involve random drawings.
Lead Generation on Twitter Twitter for social selling to your B2B audience Mario Martinez’s Twitter PVC sales methodology:
• Personalize: Reference a particular person in the tweet.
Mario Martinez’s Twitter PVC sales methodology:
• Personalize: Reference a particular person in the tweet.
• Value: Bring value to your audience with content, e-books, white papers, blogs, and videos that answer questions important to your buyer. Mario Martinez’s Twitter PVC sales methodology:
• Personalize: Reference a particular person in the tweet.
• Value: Bring value to your audience with content, e-books, white papers, blogs, and videos that answer questions important to your buyer.
• Call to action: Ask a question of that buyer to create
engagement. Using Twitter to drive ecommerce sales Twitter contest rules:
• Discourage the creation of multiple accounts.
Twitter contest rules:
• Discourage the creation of multiple accounts.
• Discourage posting the same tweet repeatedly. Twitter contest rules:
• Discourage the creation of multiple accounts.
• Discourage posting the same tweet repeatedly. • Ask people to mention you in their update so you can see all the entries. Twitter contest rules:
• Discourage the creation of multiple accounts.
• Discourage posting the same tweet repeatedly. • Ask people to mention you in their update so you can see all the entries.
• Encourage the use of topics relevant to the contest.
Twitter contest rules:
• Discourage the creation of multiple accounts.
• Discourage posting the same tweet repeatedly. • Ask people to mention you in their update so you can see all the entries.
• Encourage the use of topics relevant to the contest.
• Adhere to applicable laws and regulations. Twitter contest rules:
• Discourage the creation of multiple accounts.
• Discourage posting the same tweet repeatedly. • Ask people to mention you in their update so you can see all the entries.
• Encourage the use of topics relevant to the contest.
• Adhere to applicable laws and regulations. • Follow Twitter Rules with regard to prohibited content and trademarked content. Contest Requires some sort of skill or purposeful action by the participant Sweepstakes Requires entering to be put into a pool of possible winners in a drawing