TWITTER FOR MARKETING

INTRODUCTION:
Twitter marketing is a strategy used by companies to create and distribute content to
specific audiences, promote community interest in their brand, and ultimately drive sales. Twitter
enables businesses to connect with a large number of potential clients from all around the globe.

WHY COMPANIES PREFER TWITTER FOR MARKETING

Twitter is a social networking platform that can be accessed by millions of people.
Globally monetizable daily active Twitter users reached 237.8 million during a very recent fiscal
quarter. A platform like Twitter provides businesses with a low-cost way to connect with their
customers. It allows businesses to connect to global audiences and offers them a chance to engage
with customers rather than constantly marketing goods and services.

1. Using twitter to interact with customer

Visitors to a brand's website are more likely among those who follow it on Twitter.
Establishing a presence on Twitter shows your desire to communicate with customers who expect
to have a conversation with the businesses they conduct business with. Companies use Twitter to
announce their new products, or they are using it for providing information regarding a product’s
features and how to use a product this will give a clear idea to the customers on how a product
will help them to do their work. Instantly the consumers can give feedback on the products they
used, this will help the company to manufacture the product according to the customer’s needs
and wants.
2. Use Twitter to Monitor Competitors

We can observe what the other folks are saying on Twitter. One can use Twitter
Search to understand what everybody is discussing about a particular subject, allowing you to
stay updated regarding your business and the competitors. A high chance is there that many of
your competitors use Twitter. Even they will do the same thing as we do that is promotion,
announcement, etc. this will give us a brief idea about what our competitors are doing and what
can we do better than them to capture the market. Sometimes Twitter helps us to build a good
relationship with our competitors by understanding them.

3. It helps to build brand

Companies often tweet things which help to build a good image of the company in the
minds of people, and which show the company’s concern towards society. Through Twitter, they
can tell potential customers what they can buy, how they can buy and why should they buy their
product. Even they can convince people that they are better than their competitors and make them
purchase the products.

Twitter marketing tools

1. Agora Pulse
One of the most relatively affordable social media management tools, Agorapulse,
might help with your Twitter marketing strategy. One of the greatest Twitter marketing tools,
it may help you connect with people, engage with your followers on Twitter, reach out to new
audiences, get more mentions on Twitter, and more. This is one of the best Twitter marketing
tools you can use to interact with your followers, reach out to new audiences, increase the
number of times you're mentioned on Twitter, and build relationships.

2. Crowdfire
Crowd fire helps you in planning all of your tweets in advance and optimising
your account so that only the appropriate users are followed. The effectiveness of Twitter
marketing is significantly increased by this special function of content scheduling. We may
select the most suitable times to publish that are relevant to your Twitter marketing strategy
by using one of the top Twitter marketing tools.

3. Rite Tag
You may enhance your discoverability on Twitter by using this tool's specific feature
fast hashtag suggestions for both text and images. On Rite Tag, you can also combine hashtags to
analyze them based on current hashtag activity.