Using Reporting

to Optimize Your
Paid Media
How to optimize
your paid media
The first thing you
want to do is optimize
your budget.
Optimizing your buy:

• From either an audience or a creative perspective

• Based on geographic location, time of day, or day
of week

• By examining the websites you're advertising on

Test and learn. See what works for you, then optimize those
campaigns to target the audience that's right for you.
 You have to be
at the wheel constantly.
The craft of digital marketing
depends on being responsive using
data-driven analysis.
Maintain an experimental mindset
and create an environment where
trial and error is part of the
optimization process.
The challenge of
advertising on
multiple platforms
Attribution Modeling
A set of rules for assigning credit to the various
touchpoints in the conversion path
Where do you start the process
of creating an attribution
model for your business?
Ads management tools

Connect the dots between

advertising platforms.

They enable you to see which

contacts interacted with
which ads.
HubSpot Ads Management Tool
A free tool for you or your team to manage ads
more strategically
Getting started
with reporting
automation
Reporting Automation
Using tools to automatically publish reports based on
the metrics you care about on a regular basis
Example: Google Data Studio
A free platform that you can use to create dynamic
dashboards and reports
Example: Supermetrics
Allows you to connect your data from Facebook,
LinkedIn, HubSpot, and other ad networks to the report
platforms you already use
With reporting automation
you’ll free up time that you would have
spent on manually reporting for other
more important projects.