Product name:

S-MOP
-not just a mop-
Group members:
Catalin-George Constantin – CON16434266
Sabina-Georgiana Grasu – GRA16434308
Cornelia Papureanu – PAP16434384
Cerasela-Elena David – ION16434321
 Investable, profitable and “ lean”
entrepreneurial opportunity
Market Gap Fill the Market Gap
◦ Hotels, Restaurants and large-sized cafes cannot be helped from ◦ S-MOP is a smart &tech mop cleaner;
the small edition of robotic mops which are already in the market.
◦ Its size is bigger than the existing robotic ones in the
◦ The price of existing- similar products is usually high and a large
business who owns a bigger sized building will need more than market;
one. ◦ Unique prices when more than one piece sold to the
◦ In order to clean efficiently a huge floor, the mop used needs long- same customer/business;
life battery.
◦ Smart Sensors;
◦ All robotic mops are founded in the market with inefficient
customer’s reviews. ◦ Quiet (but if the customer wish, he can turn the music on);
Size Market ◦ Long last battery (up to 4 hours);
◦ The Cleaning Robots Market is expected to register a CAGR of ◦ Easy apps provided in order to set it up;
16% during the forecast period 2020 – 2025 (Yun et al, 2016);
◦ Excellent performance (cleaning various hard floors
◦ Increased adoption of smart home devices is augmenting the
without damaging them, while collecting the grime in the
growth of cleaning robotics for domestic as well as industrial uses
(Komatsu, 2020). microfiber cloth).
Representation of group creativity
 The Value Proposition Canvas:
a) Customer Profile
The Value Proposition Canvas represents an instrument Customer Profile
which would ensure that a product or service is situated
nearby the customer values and needs (B2B International,
2020). Customer Jobs: Pains:
• Maintenance;
Customer Jobs: these are mainly the Represent • Cleaning after • Less effective on
responsibilities which customers will have to get done, as parties or different smaller areas;
well as the issues which they would like to get sorted, as gatherings; • Wheels need looking
well as their needs which will need to be fulfilled. • Surface variety; after.

Customer Pains: Founded on the Customer Jobs the

problems can be identified, as well as the feelings or Gains:
circumstances in which the clients might get into, having the • Feeling good when using it;
goal of satisfying their needs.
• Keep clean and dirty water separate;
Customer Gains: These are mainly the benefits of the • Good price-quality ratio
product or service which the customer has bought based
on their expectations.
 The Value Proposition Canvas:
b) Value Map
Value Proposition Gain creators – this represents the way of the
service or product in which it produces customer
Product & Services: Gain Creators: gains, as well as how it creates an additional value to
the customer or client.
• Hyper-absorbent • New and improved
system; moping experience;
• Usable by all age • Easy to set up/ put
Pain relievers – this explains how the customers’
groups; away.
issues are being looked into and sorted out.
• Free return within 7
days;

Pain Relievers: using it than a regular Products and services – this represents the way in
mop; which a product or service could create gain and
• Low Risk; • Great for large areas also relieve pain, creating value for the customer.
• Less time required
 Business Model Canvas
Key Partners Key activities Value Proposition Customer relationships Market and
Customer
• Hotel chains; Vacuuming and moping the Designed for fast • Software updates with the
• Restaurants; paced places or even possibility of upgrading to segments
floor surfaces without having
• Office buildings; to be operated, as the for busy individuals or new tasks with every new
• Coffee shops; families, the friendly version; Suitable for all fast
product works on its own. paced places, as well
• Investors; cleaning product • Mobile app (available both on
• Suppliers; benefits of a various Android and iOS) with as designed for each
• Creditors. range of specs, different functions and individual needs;
ensuring that people commands; although not suitable
will not have to worry • Service and customer care for kids (0-7 years old),
about the dirty floors support. the S-Mop has a
Key Resources anymore. sensor which can
Channels detect if a child or pet
• Human; would get close to the
• All major appliance-sellers device, so any
• Financial;
within UK both on physical potential harm will be
• Physical;
stores and online; prevented.
• Intellectual.
• Own website;
• Through different offers of
stores (shopping centers or
supermarkets).

Cost Structure Revenue Streams & Pricing Model

• Cost-Driven – This business model is a cost-driven one, which • Asset Sale
emphases on reducing all expenses and having no trappings. • Usage Fee
• Characteristics: • Subscription Fees
• Fixed Costs – salary, rent; • Lending/Leasing/Renting
• Variable Costs –depending on the amount of products; • Licensing
• Economies of Scale – costs will go down once having orders;
• Economies of Scope – costs will go down with partners.
 Hypotheses – Business Research & Data
Gathering Plan
Why is this product an investable, profitable and a “lean up” opportunity? Fill the Market Gap
Market Gap • S-MOP is a smart & tech mop cleaner;
• Hotels, Restaurants and large-sized cafes cannot be helped from the small • Unique prices when more than one piece sold to the same
edition of robotic mops which are already in the market; customer/business;
• The price of existing/similar products is usually high and a large business • Quiet (but if the customer wish, he can turn the music on);
who owns a bigger-sized building will need more than one;
• Long last battery (up to 4 hours);
• In order to clean efficiently a huge floor, the mop used needs long-life
battery. • Easy apps provided in order to set it up.

• All robotic mops are founded in the market with inefficient customer Hypothesis
reviews. • Large businesses will take advantages of the S-MOP as they will reduce the
Size Market cost of cleaning supplies every year;

• The Cleaning Robots Market is expected to register a CAGR of 16% during • The product’s competitive advantage is that is bigger than competitors’
the forecast period 2020 – 2025 (Yun et al, 2016); robotic mops.

• Increased adoption of smart home devices is augmenting the growth of Research Plan
cleaning robotics for domestic as well as industrial uses (Komatsu, 2020) • Large Businesses’ cleaning costs & Cleaning robot market Forecast;
• Competitors’ advantages & Survey & Observation.
References
◦ Barquet, Ana Paula B., et al. (2011). "Business model elements for product-service system". Functional Thinking
for Value Creation. Springer Berlin Heidelberg, 2011. 332–337
◦ B2B International (2020) What Is The Value Proposition Canvas? [online] Available at:
https://www.b2binternational.com/research/methods/faq/what-is-the-value-proposition-canvas. [Accessed:
13/02/2020];
◦ Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014) Value Proposition Design: How to Create Products
and Services Customers Want, John Wiley & Sons;
◦ Yun, J.J., Won, D., Jeong, E., Park, K., Yang, J. and Park, J. (2016). The relationship between technology, business
model, and market in autonomous car and intelligent robot industries. Technological Forecasting and Social
Change, 103, pp.142-155.