A.

Business Culture - is a collection of values, beliefs, principles, and expectations

learned and shared by employees, founders, stakeholders, and members of the
management. It reflects the overall image of the business to the community. It
reflects the identity of the employees but not dependent on the culture of dominant
employees in the business.
Types of Cultures operating in the Internal
Environment: 
1. Culture of the Business or Organization 
2. Individual Culture of the Employees

The entrepreneur has the primary responsibility to handle the level of cultural
acceptance and cultural integration among Filipino workers in the business. 

Cultural Acceptance – refers to the degree by which the employees accept the
culture of the unit or business. 
Cultural Integration – refers to the degree by which all units across the business
accept and share a common culture.

c. Business Structure - refers to the formal organizational arrangement of the

business in terms of hierarchy of positions, flow of communication, relationship of
functional areas, and production and marketing processes. The complexity of the
business structure depends on the type of business, nature of operation, capital base
requirement, leadership style, and scope of operation.

METHODS OFGENERATING IDEAS

1. Focused Group Discussion (FGD) - is conducted by an entrepreneur with the

assistance of a moderator to gather the views of selected consumers on certain
issues related to their buying behavior.

2. Brainstorming - is an activity similar to an FGD, that allows the participants to

share creative ideas using the following rules:
(a) no destructive criticism or judgement is allowed;
(b) wider ideas are accepted;
(c) more ideas are preferred; and
(d) improvement of others’ ideas is allowed.

In short, brainstorming is a fun discussion with lenient rules.

3. Brain writing or Internet brainstorming - is exactly the same as brainstorming

except that the channel used is not face-to-face, but in writing or online.

4. Problem inventory analysis - is similar to the FGD except that the participants
are already given an inventory of product or service problems. Participants will just
identify from the list given the compelling problem(s) of a potential product or
service instead of generating the ideas from them.