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A smaller to smaller and largest of all, every company has to do industrial advertising. For e.g. if a company is making
co ee powder, it will sell its powder to the distributors who in turn will sale it to the retailers and wholesalers and
also to the big companies who has a co ee machine for their employees. Thus companies manufacturing any
products can be advertised to the other companies, like raw materials, the machineries used by other companies,
spare parts of the machines which makes it work, anything.
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8/6/2020 Industrial Advertising - Business to Business Advertising
MSG
Print Media includes business magazines, trade publications, newspapers, technical journals, etc. To make print
media work e ciently, there are some do’s and don’ts to be kept in mind:
1. Direct Mail - here, the newsletters, data sheets, and the brochures of the company are directly mailed to the
customers’ postal address.
2. Telephonic Advertising - the advertising is done by calling up the customers on there telephones, giving
messages on mobile phones, etc.
3. Online Advertising - includes companies sending e-mails to the customers or other companies enclosing
information about their products ant services, putting online banners, providing e-shopping options, etc.
The advertisers also use other ways for promoting their products like participating in trade shows, trade expos, and
fairs.
Thus, the companies can use any or every type of advertising, the important motto being increase in sales, producing
best quality products, maintaining good relations with the customers, and achieving the desired goal.
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