1.

Imagine that a local fashion brand approaches your marketing agency during the

pandemic. Outline the agency-client process that takes place when the client first

approached your agency till your agency gets back to the client with the final
proposal. [10marks]

2. Compare and contrast the different appeals and execution styles available to an

advertiser? Which creative strategy and tactics (appeals and execution styles) are
you going to use to help your client? And Why? [15 marks]

Section B: Answer all the following questions. Total marks = 35

3. After you have come up with your creative strategy, it is time for you to choose
the media which will be responsible for spreading your client’s message. What are
the different media that you can chose from and which ones would you pick for
your client and why?[15 marks]

4. Advertising is just one of the IMC tools at a marketer’s disposal. What tools
other than advertising would you suggest your client. [10 marks]

5. Marketing activities are investments and like every investment, companies want
to see returns from their marketing expenditure. How are you going to measure the
success or failures of your marketing strategy after this pandemic is over? [10
marks]

Bonus question: What roles and responsibilities can marketers play in a time of
pandemic?

[5 marks]