Organisational aim

Strategy Vision
X
3
2
1
Objective linked Strategic objectives
strategy Mission
HR-strategy USPs

Research strategy
Communication
strategy
Focus Demand
Actions
Market
Capacity Capacity
provided needed
Opportunities
Budgets
Threats
Organisation External
Context Clients

Strengths
Organisational Strengths,
weaknesses, Requirements Policies,
structure
Weaknesses Competitors
KPA programs
Products &
services

Internal Organisational
position network
© Butter, 2012