How can an Egyptian local company export and compete in

the international sportswear industry

Wondering how can a local company export and compete in the international
industry, With industry experts claiming that exporting goods abroad makes
small businesses more competitive, innovative and raises productivity by up to a
third in the first year alone, winning trade overseas is a key way for companies to
kick start growth and prosper in the marketplace.
For business owners in pursuit of global opportunities, research into the key
principles and legislation of exporting is vital in getting a firm grasp of the current
marketplace and the scope for expansion. This guide looks at the dos and don’ts
for trading overseas and offers practical insight for small businesses preparing to
ship their products abroad.
Before you decide to export, make sure you’ve considered the following:
 Companies that have a good track record for exporting are already
successful inside Egypt. Think carefully about exporting unless you
company is enjoying increasing sales at home.
 Conduct research into whether your competitors inside Egypt are already
exporting, as well as who your local competitors would be in new markets.
 Investigate whether the demand for your product exists abroad.
 Evaluate if your company has the financial resources for additional market
development and additional human resource to satisfy an increase in
product demand.
 Consider the standard practices in the countries you are exporting to and
the current marketplace – getting local knowledge will be invaluable when
you come to launching your products internationally.
The risks involved in exporting
 Exporting products abroad also poses financial, product and operational
risks. Doing some simple research into the standard practices of the
countries you are exporting to and making necessary precautions will
ensure you can export your goods safely and hassle free.

Here are the key issues to consider:

 Fluctuating exchange rates.

 Consider opening a multi-currency account. 
 Make sure your product is compliant.
 Be vigilant about product quality. 
 Make sure you’re covered

Marketing
Companies’ strategy for exporting goods abroad should include adapting local
marketing strategy to make it more robust and effective internationally:
1. Re-design relevant packaging, product literature, advertising and point-
of-sale material.
2. Translate product literature into different languages.
3. Review tone of voice and communications to fit the country exporting
to.
4. Focus on the unique competitive advantages “e.g Egyptian Cotton”