Government regulation /

deregulation
(P) Political / legal environment
Compare incomes across
countries
Gross Domestic Product (GDP)
(E) Economic environment Cost of a standard basket of
Purchasing power parity (PPP) products for each country

(S) Sociocultural environment Traditional vs new values

Macro Environmental
Trends - (PESTED) Electronics & telecommunication
(T) Technological environment

(E) Physical environment E.g Green Products

E.g age structure & move from

(D) Demographic environment rural to urban

e.g co's using child labour

Ethical issues in Macro trend
analysis
1) Prioritsing trend categories

Module 4
Environmental
Analysis 2) Info sources & outputs of
marco trend analysis
2. Environmental analyisis
guides marketing decison
making
3) Anticipating and Responding Opprtunity / Threat Matrix
to environmental change
Impact and Timing of event