MANAGEMENT INFORMATION SYSTEMS

Case Study on Baani Milk Producer Company Ltd., Patiala (Punjab)

DR. MANVIR SINGH X01016

SH. NAVEEN KUMAR X01018

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 Table of Contents
Entity-Relationship (E-R) Modelling ............................................................................................................... 3
a) Entities ................................................................................................................................................................. 3
b) Physical Schema................................................................................................................................................... 3
Relationship Matrix ................................................................................................................................................ 4
E-R Diagram ............................................................................................................................................................... 5
Information Matrix ................................................................................................................................................. 6
Justification of Balance sheet based on Information Matrix .............................................................. 6

List of Figures

Figure 1: E-R Diagram of Baani Milk Producer Company Ltd., Patiala ................................................. 5

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Entity-Relationship (E-R) Modelling

Entity-Resource Modelling or E-R Modelling is one of the popular and contemporary methods to
map real life solutions through object orientation.

a) Entities

Employee_ID, Employee_name,
Employee_designation, Employee_dob,
1 Employee
Employee_dateOfJoining, MCC_ID, MPP_ID,
Product_ID, Sahayak_ID
RawMilk_ID, RawMilk_type, RawMilk_name,
2 RawMilk RawMilk_price, RawMilk_Qty, Sahayak_ID,
Member_ID,
3 MPP MPP_ID, MPP_name
4 MCC MCC_ID, MCC_name
Sahayak_ID, Sahayak_name, MPP_ID, MCC_ID,
5 Sahayak RawMilk_ID, Member_ID
6 Member Member_ID, Member_name, RawMilk_ID, MPP_ID

b) Physical Schema

Employee
Field Type
Employee_ID Text
Employee_name Text
Employee_designation Text
Employee_dob Text
Employee_dateOfJoining Text
MCC_ID Text
MPP_ID Text
Product_ID Text
Sahayak_ID Text
RawMilk
Field Type
RawMilk_ID Text
RawMilk_type Text
RawMilk_name Text
RawMilk_price Integer
RawMilk_Qty Integer
Sahayak_ID Text
Member_ID Text
MCC
Field Type
MCC_ID Text
MPP_name Text
MPP
Field Type
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MPP_ID Text
MCC_name Text
Sahayak
Field Type
Sahayak_ID Text
Sahayak_name Text
Product_ID Text
MPP_ID Text
MCC_ID Text
RawMilk_ID Text
Member_ID Text
Member
Field Type
Member_ID, Text
Member_name, Text
RawMilk_ID Text
MPP_ID Text

Relationship Matrix

Sl. No. Source Description

Data Source Employee RawMilk MCC MPP Sahayak Member
1 Employee X X, M-M X, 1-M X, 1-M X, M-M
2 RawMilk X X, 1-M X, M-1 X, M-M
3 MCC X, M-M X X, 1-M X, 1-M
4 MPP X, M-1 X, M-1 X, M-1 X X, 1-M
5 Sahayak X, M-1 X, 1-M X, M-1 X, 1-1 X X, 1-M
6 Member X, M-M X, M-M X, M-1 X, M-1 X

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E-R Diagram

Figure 1: E-R Diagram of Baani Milk Producer Company Ltd., Patiala

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Information Matrix

1. Strategic level
Chief Executive Officer
Internal
Reported Processed
Various Reports submitted by Strategy planning,
functional heads Strategic decisions
Capital and revenue budget
planning

Reports of consultants, dairy Analysing business

External markets analysis information, environment,
business reports Potential business
opportunities

2. Tactical level
Functional Heads
Reported Processed
Various reports from Progress reports and
Internal operating level (respective corrective measures planning
function)
Market intelligence Planning for preventive and
External proactive actions

3. Operating level
Field Executives
Reported Processed
Information about raw milk Trend analysis report of raw
Internal procurement, inventory milk procurement, Inventory
status, members, services to records, Periodic progress
members reports
Product performance in Sales & distribution planning
External market developed

Justification of Balance sheet based on Information Matrix

Strategic level managers take all decision regarding the long-term goals of organization. They
make decision on which new categories & products company need to venture in. They set targets
for sales to be achieved, return on investment required. They also analyze past year balance sheet
and Profit & Loss statement to analyze the performance of past decisions and to make corrective
actions if required. It also helps in ascertainment of current position of the company. Based on
these analysis additional investment decision and source to fund these additional investment is
decided. These decision will affect balance sheet as a whole i.e. it will have an impact on long
term debt, Noncurrent assets of firm.

Tactical layer works according to direction given by strategic apex. They make buy or produce
decision for firm. They analyze the business environment, market and determine the demand and
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try to match features of product in accordance to market. They determine what wants of
consumers are and take decision accordingly to maximize market share. The entries such closing
and opening stock, Cash, Prepaid expenses, Sales are dependent on decision by middle level
managers.

Operational level managers deal with day to day operations of the business. They work according
to direction received from Strategic and Tactical level managers. They ensure smooth functioning
of business and coordinates day to day operations of the company. In terms of balance sheet the
performance of this level have an impact on short term payable & receivable of firm along with an
impact on sales.

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