Explaining Brand Loyalty Predicted Loyalty

No Loyalty Brand Product Shopping Linear Regression

1 1 4 3 5 0.48
2 1 6 4 4 0.79

3 1 5 2 4 0.57

4 1 7 5 5 1.07

5 1 6 3 4 0.77

6 1 3 4 5 0.32

7 1 5 5 5 0.70
8 1 5 4 2 0.46
9 1 7 5 4 0.99
10 1 7 6 4 1.01

11 1 6 7 2 0.70

12 1 5 6 4 0.65

13 1 7 3 3 0.88
14 1 5 1 4 0.55
15 1 7 5 5 1.07
16 0 3 1 3 0.11
17 0 4 6 2 0.32
18 0 2 5 2 -0.07
19 0 5 2 4 0.57
20 0 4 1 3 0.29
21 0 3 3 4 0.22
22 0 3 4 5 0.32
23 0 3 6 3 0.21
24 0 4 4 2 0.28
25 0 6 3 6 0.92
26 0 3 6 3 0.21
27 0 4 3 2 0.26
28 0 3 5 2 0.11
29 0 5 5 3 0.55
30 0 1 3 2 -0.29
utility function
Logistic Regression (l probability Linear Regression | Coefficientsa

-0.04 0.49 0 Model

2.11 0.89 1
1 (Constant) -0.684 0.321
0.46 0.61 1
VAR00003 0.183 0.050
4.16 0.98 1
VAR00004 0.020 0.046
1.92 0.87 1
VAR00005 0.074 0.068
-1.13 0.24 0
a.
Dependent
Variable:
VAR00002

1.61 0.83 1
-0.35 0.41 0
3.57 0.97 1 Variables in the Equation
3.75 0.98 1 B S.E.
Step 1a VAR00003 1.274 0.479
1.48 0.82 1
VAR00004 0.186 0.322
1.20 0.77 1
VAR00005 0.590 0.491
2.60 0.93 1
0.27 0.57 1 Constant -8.642 3.346
4.16 0.98 1
-2.86 0.05 0
-1.25 0.22 0
-3.98 0.02 0
0.46 0.61 0
-1.59 0.17 0
-1.90 0.13 0
-1.13 0.24 0
-1.93 0.13 0
-1.62 0.16 0
3.10 0.96 0
-1.93 0.13 0
-1.81 0.14 0
-2.71 0.06 0
0.43 0.61 0
-5.63 0.00 0
gression | Coefficientsa
Standardiz
ed
Coefficient
s t Sig.
Beta
-2.129 0.043

0.587 3.675 0.001

0.065 0.441 0.663

0.174 1.088 0.286

ariables in the Equation

Wald df Sig. Exp(B)
7.075 1 0.008 3.575

0.335 1 0.563 1.205

1.442 1 0.230 1.804

6.672 1 0.010 0.000

Loyal 0.5
Not Loyal 0.5
Odds 1
Log odds 0
Probability 1 2 0.5