The company would be suggested to target following segments in its

strategy
i. Behavioral segment: In this segment, company should target upon
those Hotels, Offices & Houses who maintains their Status by the
designs and interiors.
Why this target strategy?
• These targets will spend more on interiors to build a good status.
• Company can perform marketing for its High Quality, High Price
doors to this targets so that they can be your loyal customers by
providing them good services
• If these targets are more impressed by your quality and service, they
will also purchase medium quality medium priced doors in their non-
visible areas of the building
• Offices might purchase medium as well as low quality doors for non-
security areas where their department offices divide
• For houses, families may use low quality doors for bathrooms

ii. Demographic Segmentation: In this segment, company should target

upon those users whose lifestyle is modern and different.
These targets look for changes after a certain amount of period
in their interiors. PVC and FRP doors are easily replaceable, can be
modified easily and can be designed according to the user’s choice
Why this target strategy?
• As our doors are flexible in design and light weighted and easily
replaceable with low prices than wooden and steel doors. It is perfect
for the people who changes their lifestyles according to their choice
• Company should be able to provide such services and should offer
such customers a convenient plan so that they convert to your loyal
customers