Managing Product and

Service Operations
GROUP 5
MATULAY, Mark Anthony
MERCADO, Kassandra Mei
MONDIGUING, Danry
PASALO, Jam Carlo
PICPICAN, Joan
1. What is the marketing concept?
 Marketing concept
• It is the philosophy that firms should analyze the
needs of their customers and then make decisions
to satisfy those needs, better than the competition.
Today most firms have adopted the marketing
concept, but this has not always been the case.

• It is a belief that companies must assess the needs

of their consumers first and foremost. Based on
those needs, companies can make decisions in order
to satisfy their consumers 'needs, better than their
competition.
2. What are the 4P’s of Marketing?

A. Product
B. Price
C. Place
D. Promotion
A. Product

• It refers to any item that intends to

satisfy the needs and wants of a target
customer. It can be a tangible good, such
a clothing item or piece of software, or
intangible, like a service or experience
B. Price

• Refers to how much you charge for the product.

• a determination of its value among target audiences.

C. Place

• It refers to providing customers access

to the product, and it also calls into play
convenience for the customer.

• The customer should always be at the

center of your decision, but it’s
important to also include aspects of the
other Ps that we discussed.
D. Promotion

• It defines how the business can be

advertised.

• Within the framework of the four Ps,

promotion refers primarily to
marketing communications.

• How to make an audience aware of

the product?
3. What are the marketing strategies of
the new engineer in today’s economy?
A. Buyer Personas

• Buyer personas are your target audience’s complete

customer profile. It’s the beginning of every
marketing engineering marketing plan, and
should never be overlooked.

• Different types of engineers have different

customers. Civil engineers will have a different
target audience to other engineering courses.
B. Equip yourself with engineering blog

• Blogging has always been a booster for leads and

conversions, but your content has to solve industry
questions that your prospects want answers to.

• Blogging is difficult in the engineering industry. It’s

hard to find engineers who combine the technical
knowledge and literary prowess to write in-depth blog
posts.

• Remember, the content that goes onto your blog

represents your company. Your customers will
judge your writing skills and the relevance of the
content you provide.
C. Promote your content with email marketing
• Marketers know how to persuade people and add
creative flair to your services. You should also
consider that as an engineers, your services may be
high-value or you may sell in bulk. High-value
investments require a lot of tlc, people don’t invest
large amounts of money in something they now
nothing about.

• A successful engineering company should always

have an email marketing plan. A series of thoughtful,
relevant, and engaging newsletters provides your
customers with important content and free resources.
 D. Use Sponsored Content

• Sponsored content can form part of your engineering

marketing strategy, but approach with caution.
Partnering with the wrong company can damage
your reputation and nobody wants that.

• It works because it steps away from the norm of

invasive advertising. It makes marketers think of
better ways to show content.

• You should consider ad targeting and publication

audience. Publication readers may already have an
interest in your product or be more easily
persuaded to consider it.
E. Engineer Your Social Channels

• Your engineering marketing plan should contain

a social media strategy.

• You must consider the style, tone and design

of the content you post, as well as its format.
Engineering is a visual profession, you need to
be able to see an end product before it hits the
shelves or is unveiled at a grand opening.

• Include the content in your blog, or withdraw it

from your blog.
 F. Invest In A Chatbot

• This one is more of a processes technique than a marketing

technique.

• In commercial culture chatbots are usually what you

encounter when you need customer service, but the potential
extends further.

• In fact, robots could drive industry 4.0 forward, taking control

or annoying repetitive tasks. This frees up time for human
workers and managers who can focus on bigger tasks.

• Chatbots can communicate big data results, be an interface

for AI and build relationships with engineers.
References::

Redfearn, S. (2016,). 6 Marketing Strategies for Engineering Companies. Red-Fern Media. Retrieved
from June 05,2021
https://www.red-fern.co.uk/blog/insights/inbound-marketing-strategies-for-engineering-companies.h
tml

THE MARKETING CONCEPT. (2020). THE MARKETING CONCEPT. Retrieved June 5, 2021, from
https://www2.nau.edu/%7Ergm/ha400/class/professional/concept/Article-Mkt-Con.html

Manthei, L. (2021). The 4 Ps of Marketing: Understanding the Marketing Mix. Emarsys. Retrieved from
June 05,2021
https://emarsys.com/learn/blog/4-ps-of-marketing-importance/#:%7E:text=The%204%20Ps%20of%
20marketing%20include%20product%2C%20price%2C%20place%2C,stand%20out%20from%20th
e%20competition
.
THANK YOU !