Topic - 1.

Product Identification
•
2. Product Development &
3. Push & Pull approach

• Guided By - Aswani Sir P.T.O.

 Credits . . .

•Rahul Joshi 44
•Joel 45
•Sneha 46
•Rupali Kambli 47
•Rahul Kandor 48

P.T.O.
 The Beginning:
• “An item that ideally satisfies a market's want or
need” is known as a Product.
• And to launch the product in a market an
organization has to undertake many processes &
the very important of them include Product
identification, Product design, Product
development, manufacturing etc.
• Today we will be explaining such process in kind
of brief.

P.T.O.
 Product
identification
• {P.I.}:
Product identification is nothing but the imagination
done by a person for a product that he thinks can be
introduced to the market.
• Generally the product is not directly produced after
its imagination because one should know that:-
• ?? What benefits will the product provide??
?? How will consumers react to the product??
?? How will the product be produced most cost
effectively??

P.T.O.
 P.I. continued . . .
• To get the answers of above questions, many kind of
tools are used by the organization - For e.g. Market
surveys, Exposure assessment, Risk management,
SWOT analysis, etc.
• For our consideration, and to make you people
understand better we have taken a Website as the
product.
• Today is the age of computers and internet & a market
need for a good, useful and reliable website is quite
obvious & even the risk is less because there is a need of
very less capital in making a website.

P.T.O.
 Product development
•
{P.D.}
In business and engineering, Product development (PD) is the
term used to describe the complete process of bringing a new
product or service to market.

• Product development can also be stated as the process of

designing, creating, and marketing an idea or product. The
product can either be one that is new to the marketplace or one
that is new to your particular company, or, an existing product
that has been improved

• There are two parallel paths involved in the (PD) process: the
one is Product identification & the other is Product design &
Detailed engineering.

• There are three main tools to undertake the PD process

properly & those are as Follows :-

P.T.O.
 Technical
Implementatio
Market Testing n Commercializa
New program tion
initiation New program
Produce a physical initiation Launch the product
prototype or mock-up Supplier Produce and place
Test the product in collaboration
advertisements and
typical usage Resource plan other promotions
situations publication
Fill the distribution
Conduct focus group Department pipeline with product
customer interviews. scheduling
Critical path analysis
Make necessary Engineering is most useful at this
adjustments operations planning stage
Produce an initial run Resource estimation
of the product and
sell it in a test market
area to determine
customer acceptance

P.T.O.
 Push marketing Pull
marketing:
• In business parlance, push-pull marketing refers to different
ways of promoting a business model in order to reach a
target market. In push marketing, you ‘push’ your content
or product towards the audience which may or may not be
aware of it.
• Conversely, in a pull-marketing scenario, the customer
‘pulls’ your content or product towards themselves,
because they are interested in learning more about it.
• In other words, push-marketing involves the active
engagement of a target market through methods like
advertising on relevant websites, email marketing and the
practice of cold calling or emailing a prospect.

P.T.O.
 Push marketing
Pull marketing:
• continued
On the other hand, pull-marketing. largely
. . involves
the active development of a highly visible brand.
This encourages customers to actively seek you
out, because they believe you can fulfill their
needs. Methods commonly used include media
interviews, conference speaking, syndication of
your content and word of mouth.
• Now we see Push v/s Pull approach by taking into
consideration our product i.e. the Website. P.T.O.
 When Should one Use a
Push Marketing Strategy?
• If one own a new blog or product, an initial push
strategy of some sort is useful because your
brand/product is as yet unfamiliar to your target
market.
• It would be a biggest mistake if one assumes that
bloggers and potential consumers know about your
article or product.
• Push-marketing makes ones brand pervasive and
widespread. It also helps to acquire leads which one
can convert into loyal supporters.
P
P.T.O.
 When Should one Use a
Pull Marketing Strategy?
• Pull marketing should be utilized alongside push
marketing whenever possible. For instance, you
can pull in buyers by creating relevant content.
• After getting them to register for your community
or opt-in to your newsletter, you can initiate push
marketing at specific segments of your captured
audience.
• Prospects must feel and believe that you are the
best solution to their problem.
P
P.T.O
 Push & pull Strategies for the
Website :
5 Push marketing 5 Pull marketing
$trategies: $trategies:
Paid Advertising Develop Relationships
Incentive-Based with Media.
Proportioning Writing Relevant
Creating and Maintain an Articles on blogs
Email List Interviewing Thought
Joint Venturing with Leaders and Experts
other Volunteering your
Businesses/bloggers Expertise.
Giving Discounts Creating an Online
Community

P.T.O.
-: Thank’s for
Listening :-

-: Thank’s for
Listening :-