Situational Analysis Of eBAY based of Pestel Analysis:-

eBay Inc. is a major player in the global e-commerce market, specializing in online retail/auction marketplace, classified
listings, and ticket exchange services. The company’s success is a result of strategies that solve issues associated with
external factors in the industry environment, such as the opportunities and threats shown in this PESTEL/PESTLE analysis
of eBay Inc. In managerial decision-making processes, the PESTEL/PESTLE Analysis model is an external analysis tool for
determining relevant factors in the company’s remote or macro-environment. eBay’s case focuses on the external
factors linked to the Internet and related technologies. For example, mobile devices are considered in terms of their
influence on how buyers and sellers use the company’s trading websites. Such trends in the remote or macro-
environment occur with the corporation’s competitive challenges involving firms like Amazon, Etsy, and Walmart
(Walmart Marketplace). With strategies shaped through external analyses like this PESTEL/PESTLE analysis of the
business, eBay Inc. can solve problems related to macro-environmental factors. This PESTEL/PESTLE analysis of eBay Inc.
outlines external factors influential to strategic management in online business. For example, the company’s
development is based on market opportunities connected to remote or macro-environmental factors, such as
governmental or political action that supports online trade. eBay’s generic competitive strategy and intensive growth
strategies are designed to support multinational business growth despite the threats shown in this external analysis. In
addition, the external factors identified in this PESTEL/PESTLE analysis reflect challenges other firms experience in the e-
commerce industry environment. The company’s strategic approaches to macro-environmental factors determine its
success in outperforming such competitors.