8/9/2020 JOEY - Wikipedia

JOEY
JOEY Restaurant Group is a Western Canadian premium casual restaurant chain based in
Vancouver, British Columbia, Canada. The concept for JOEY Restaurants was created by Jeff Fuller.[1]
JOEY restaurants is a part of a chain of family-owned restaurants, expanding all throughout North
America. The restaurant focuses on Asian, American, Mediterranean and other global dishes.[2] The
company operates 27 full-service restaurants in Canada and expanding in the United States. All JOEY
restaurants feature a bar area and serve alcoholic beverages.

Joey Tomato’s (Canada) Inc.

Contents
History
Type Private[3]
Founding and Early Years
Industry Restaurant
Locations
Genre Premium Casual
Canada
North America Founded 1992 Vancouver, British
Columbia, Canada
Other Restaurants
Founder Jeff Fuller
Local Eatery
Earls Headquarters 950-505 Burrard Street,
Vancouver, British
Saltlik
Columbia, Canada
Theme Number of 27 (2020)
Menu locations

Dress Code Areas served United States, Canada

Awards Key people Jeff Fuller (Founder),

Chris Mills (Executive
See also Chef)
References Products burgers, steaks, chicken,
sushi, salads, dessert
Revenue $270 million per year
History
Net income n/a
Number of n/a
Founding and Early Years employees
Website http://joeyrestaurants.com/
The first JOEY Restaurant was opened in 1992 in Calgary,
Alberta. The chain now operates over twenty five restaurants.[4][5]

The company's founding President and CEO is Jeff Fuller, son of restaurateur Leroy "Bus" Fuller (1928-
2019)[6], who founded the Earls restaurant chain with Jeff's brother Stan Fuller.[7] Leroy Fuller was an
experienced restaurateur who built the family restaurant empire stemming from one of the original
A&W Restaurant franchises in Canada, an American chain of fast-food restaurants known for draft root
beers, floats and burgers.[8]

JOEY was originally conceived as a pasta house called "Joey Tomato's", which opened in Calgary in 1992
as a casual pasta and pizza joint. As more menu items were added eight years later, the name was
changed to "Joey Tomato's Mediterranean Grill," before being shortened in 2005 to simply "JOEY."[8]
Executive Chef, Chris Mills, began adding Asian cuisine into the menu as a way to rebrand the image.[8]
The company also owns the American restaurant Cucina, Cucina.

In 2016, Al Jessa was promoted to company President,[9] marking another link between the Earls chain
and JOEY. Al Jessa's twin brother Mo Jessa is the current president of Earls.[10]

As of March 2020, Al Jessa is President Emeritus and Layne Krienke, former COO, was promoted to
President.

Locations

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Canada

There are 23 locations based in Canada: Calgary, Edmonton,

Winnipeg, Kelowna, Ottawa, Toronto and Vancouver.[2]

North America

The restaurant chain currently has locations in California and Earls restaurant in Winnipeg,
Washington state. Locations in California include Woodland Hills Manitoba
and Downtown Los Angeles. The locations in Washington state
include Bellevue, Tukwila and Seattle.[2]

One location closed down in the Seattle South Lake Union Area in November 2013, opening a new
location in Seattle's University Village shortly after.[11] The previous location fell victim to traffic and
construction congestion in the area.

The newer Joey location based in Seattle is called JOEY Kitchen, the only one of its kind serving test
kitchen items.[12]Test kitchen items include dishes and drinks only offered through this specific
restaurant, expanding to other locations throughout Canada and the United States if enjoyed by guests.
The location was designed by Olson Kundig.[11]

On July 31st, 2019, another location opened up in Downtown Los Angeles named, JOEY DTLA. The
location joins in with other diverse businesses as part of The Bloc community. [13]

Other Restaurants

Local Eatery

The JOEY Restaurant Group is an umbrella company to Earls as well as Local. Local is a casual take with
bar food and cheaper menu options.[14]

Earls

Restaurant founder, Leroy Earl "Bus" Fuller, died at the age of 90.[6] Earls has since been operated by
Jeff Fuller's brother, Stan Fuller, who also owns a large share of the Cactus Club chain, a competitor to
the restaurant.[8]

Saltlik

Brother of Jeff and Stan Fuller, Stewart Fuller, runs Saltlik, a casual fine steakhouse chain.[8]

Theme
JOEY Restaurants has a casual fine dining theme. Each location is decorated with lighting fixtures,
architecture, photos and decorations. The design of the restaurant is to cater to the locale and clientele of
each restaurant location.[1] Each restaurant is said to be custom-designed, catering again, to each
location and its atmosphere.[8]

Menu
The restaurant is well known serving globally-inspired foods with a JOEY twist. The menu varies by
location to cater to different clientele and locals.[2] Appetizers include Chicken Lettuce Wraps, Hibachi
Wings, and Nachos. The restaurant offers a full bar with draft and bottled beers, wine, classic cocktails
and non-alcoholic options. The lunch and dinner menu remain the same throughout the time the
restaurant is open. The food menu has offerings such as smalls + sharings, sushi, salads, sandwiches +
burgers, mains, steakhouse, and sweets.[2] A signature side dish they offer is called Crispy Mashed
Potatoes, a take on a spring roll combined with a loaded potato, topped with bacon, green onions, sour
cream and cheese.

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JOEY is well known for their Super Drinks, a classic cocktail offering
of highballs such as gin and tonic, vodka and soda, or jack and coke
with a lemon-lime slushy, called an Iceberg, on top.[2] The Super
Sonic Gin + Tonic is named after Seattle's SuperSonics basketball
team, which is now nonexistent.

The menu also offers vegetarian and gluten-wise options. The full
caloric content and information is available online on the
website.[15]

Dress Code
Britt Innes, the Vice President for JOEY Restaurant Group, is Balsamic Braised Short Rib offered
responsible for the dress code for the company. The dress code at JOEY locations.
revolves around having a neat, polished and consistent appearance,
focusing on an all-black outfit.[16] Partnered with Aritzia, female
front of house staff wear black dresses or a mock-neck top with black pants. Male front of house staff
wear black jeans and a black tee shirt.[16]

Awards
Joey has been consistently recognized as one of the Best Places to
Work Best Workplace in Canada for a consecutive nine years from
2010–2018.[17] The company has also been awarded as one of the
Top Employers for Young People. According to Forbes, the
restaurant dropped off the list in 2019.[18]

See also
JOEY Oscar Partner Party
List of Canadian restaurant chains

References
1. "JOEY Restaurants | About JOEY" (http://joeyrestaurants.com/about-joey). JOEY Restaurants.
Retrieved 2020-02-06.
2. "JOEY Restaurants | See The Menu" (http://joeyrestaurants.com/see-the-menu). JOEY Restaurants.
Retrieved 2020-02-07.
3. "48. Bus Fuller, Stan Fuller, and Jeff Fuller" (http://vanmag.com/best-of-the-city/48-bus-fuller-stan-full
er-and-jeff-fuller/). Vancouver Magazine. 17 November 2015. Retrieved 12 February 2019.
4. "Fuller family's restaurants heading east" (https://www.theglobeandmail.com/report-on-business/fuller
-familys-restaurants-heading-east/article4297482/). The Globe and Mail. Retrieved 12 February
2019.
5. "Joey Restaurants won't join sister company Earls and buy certified humane beef" (https://biv.com/art
icle/2016/05/joey-restaurants-has-no-plans-buy-certified-human-). Business in Vancouver. Retrieved
12 February 2019.
6. " 'A giant in our industry': Leroy Fuller, founder of Earls restaurant, dies at 90" (https://www.cbc.ca/ne
ws/canada/british-columbia/leroy-full-earls-passing-1.5312602).
7. Mckenzie, Kevin Hinton & Ryan. "BCBusiness" (https://www.bcbusiness.ca/bcs-invasion-of-toronto).
BCBusiness.ca. Retrieved 12 February 2019.
8. "No sass, no sizzle in chain dining" (https://www.theglobeandmail.com/life/no-sass-no-sizzle-in-chain
-dining/article730267/). The Globe and Mail. Retrieved 12 February 2019.
9. "Archived copy" (https://web.archive.org/web/20160328205414/http://www.marketwired.com/press-re
lease/al-jessa-named-president-of-joey-restaurant-group-2107649.htm). Archived from the original (h
ttp://www.marketwired.com/press-release/al-jessa-named-president-of-joey-restaurant-group-210764
9.htm) on 2016-03-28. Retrieved 2016-05-04.
10. "Mo Jessa: Duke of Earls" (https://biv.com/article/2013/07/mo-jessa-duke-of-earls). Business in
Vancouver. Retrieved 12 February 2019.
11. "Joey overdelivers Canadian fare to U Village - Cornichon.org" (http://www.cornichon.org/2013/12/jo
ey-overdelivers.html). www.cornichon.org. Retrieved 2020-02-18.
12. "JOEY Restaurants | JOEY University Village" (http://joeyrestaurants.com/location/joey-university-vill
age). JOEY Restaurants. Retrieved 2020-02-17.

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13. Group, JOEY Restaurant. "JOEY Restaurants Unveils Downtown Los Angeles Location" (https://ww
w.prnewswire.com/news-releases/joey-restaurants-unveils-downtown-los-angeles-location-30088221
0.html). www.prnewswire.com. Retrieved 2020-02-06.
14. "Local Eatery | Menu" (https://www.laconialocaleatery.com/menu). localeatery. Retrieved
2020-02-17.
15. "JOEY Restaurants | JOEY University Village Menu" (https://joeyrestaurants.com/location/joey-univer
sity-village/menu#nutrition). JOEY Restaurants. Retrieved 2020-02-17.
16. "Company statements: Restaurant dress codes" (https://www.cbc.ca/marketplace/m_blog/company-s
tatements-restaurant-dress-codes).
17. "JOEY Restaurants Mission, Benefits, and Work Culture" (https://www.indeed.com/cmp/Joey-Restau
rants/about). Indeed.com. Retrieved 2020-02-07.
18. "JOEY Restaurant Group" (https://www.forbes.com/companies/joey-restaurant-group/). Forbes.
Retrieved 2020-02-18.

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