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Description Metrics (scale of 5) Weightage (%) Total Preference

of Platform ranking
Feasibility, Convenience Finances Feasibility, Convenience Finance
Viability for Required Viability for s
and customers and customers - Require
Desirability Desirability 50 d - 30
- 20
In store 1 1 1 0.2 0.5 0.3 1 4
Mail order 4 3 5 0.8 1.5 1.5 3.8 2
DVD rental
Kiosk 3 2 2 0.6 1 0.6 2.2 3
Provision of 5 4 4 1 2 1.2 4.2 1
services
through
cable
operators
Online 2 5 3 0.4 2.5 0.9 3.8 2
streaming
of videos
through
Internet

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