Case: FNAC-DARTY Merger

Assignment Questions:

Q1. Why did Fnac acquire Darty?

Q2. Use the Haspeslagh and Jemison (1991) framework (discussed in class) to construct a post-
merger integration plan for FNAC. Do you agree with how the integration was actually done?
Why or Why not?

Note: If the case does not have information about some value chain activities, you can ignore
them while constructing the framework.

Q3. How could the Fnac Darty group compete with its online retail competitors?