GMBA Global Immersion III, SP Jain Dubai

Final Exam

Date TBD: 90 minutes

Instructor: Detlev Zwick

You can get a maximum of 100 points in this exam. All questions are worth 20
points.

Good Luck!

ATTACH CASE TO THIS EXAM: How Shazam uses Big Data.

1. Given what you have learned from the McAffee & Brynolfsen article, what
makes the case an example of Big Data application?

2. Taking into account what makes Big Data different from analytics, how
could Shazam extend the application of Big Data beyond what Shazam
currently uses it for?

3. Why do companies that grow successfully in an emerging market context

often falter when MNC move into their home turf? How could they avoid
such a fate?

4. When Bharti Airtel entered Africa, in encountered at set of context- and

market specific challenges that made it difficult for the company to transfer
successfully the business model honed in India. Which ones are they and
what, in your mind, is the one key challenge that must be overcome for
Airtel to have a future in Africa?

5. What is the innovation strategy that Sony uses to beat Nintendo?

a. If you are the CEO of a book publishing company that sells popular
books (e.g. Harry Potter, Hunger Games, etc.) or a film production
company such as 20th Century Fox, what can you learn from the
Sony vs Nintendo story?