Professional Documents
Culture Documents
M3
School of Foreign Languages
Division of English for General Purposes
Fill in each blank with ONE suitable word from the passage. Put it in its correct form or tense.
9. Around 80% of our sales are …………………. by 30 stores.
10. Inflation is now at a rate …………………. with that in other European countries.
II. Writing Marketing report – Findings
You work in Marketing Department of Spring Balm. In the last three months, the launch of your company’s
new products has not been successful. You are asked to conduct a market survey to find out what the reasons
are.
After collecting data, you have to write a marketing report to submit to the management so that they can see
what is happening to the current marketing campaign. One of the most important parts of your report is
Findings. And here is what you need to complete. (20 marks)
The aim of this report is to ________________________(1) for the failure of the launch of our new range of
Spring Balm toiletries. ________________________(2) from over 500 interviews with consumers.
I shall begin with my findings about the products themselves. About one fifth of the consumers who have
tried ________________________(3) said they were dissatisfied with the taste of the Spring Balm toothpaste.
_____________________(4), 47 people ____________________(5) skin irritation after using our deodorant
spray.
Thirdly, with regard to promotion and place, ________________________(9) the name Spring Balm still
means nothing to most consumers.
On the other hand, many of those who have heard about the Spring Balm collection
______________________(10) they cannot find our product anywhere.
III. Listening:
PART 1: Listen and choose the best answer to each question.
1. What announcement is being made?
A. Old machines will be replaced. B. A renowned photographer has been invited.
C. New printers will be installed next week. D. Financial statements have been released.
2. What are the listeners told to do?
A. Read an e-mail. C. Print some documents.
B. Order some supplies. D. Use the new models manually.
3. What is the purpose of the talk?
A. To explain some new policies C. To discuss a new show
B. To analyze market trends D. To greet a speaker
4. What is Mr. Banner well-known for?
A. Writing a best-selling book C. Winning a prestigious award
B. Hosting a talk show D. Founding a TV station
5. What is the topic of Mr. Banner's talk?
A. His new line of products C. His principles of leadership
B. His personal investment strategy D. His advice for future business people
PART 2: Listen and complete notes.
+ Government officials of Trent City: a proposal for using the $1.4 million surplus in the (6) ………………
……………… (building nearly 100 more miles of hiking paths)
+ Supporters: attract more tourists & help Trent City (7) ……………… its ……………… for natural beauty.
+ Those against actually reduce (8) ……………… ……………… (long-term construction could discourage
visitors from vacationing in the area).
+ Mayor Wendy Duncan: the (9) ……………… ……………… for this Friday's city council meeting: too soon
pushing back to the April 14 meeting, (10) ……………… ……………… to look into the matter further.