Professional Documents
Culture Documents
In order to be considered an "accredited investor," you must ……………(4) by one of the following: Have a
personal annual income of $200,000 or more for yourself……………(5) , not combined; i.e., if you are married, the
combined income ……………(6) be $300,000 or more annually. In addition, you must have a personal net worth of
over $1 million. This could be either yourself or combined with your ……………(7). What’s more, you must be a
higher-up such as an executive, or director, etc. Also, you must be involved in the hedge fund, or have an employee
benefit plan or trust fund ……………(8) at least $5 million, which must be made before investing.
Hedge funds got their name from investors in funds holding both long and short stocks, to make sure they made
money ……………(9) market fluctuations (called "hedging"). But now, hedge funds have many different kinds of
structures with different assets and ……………(10).
1. A. for B. with C. to D. at
2. A. most B. less C. biggest D. further
3. A. certain B. few C. great deal D. 0
4. A. obtain B. qualify C. gain D. reach
5. A. first B. next C. all D. only
6. A. ought B. would C. has to D. had better
7. A. spouse B. sibling C. cousin D. lad
8. A. maximum B. minimum C. approximate D. worth
9. A. regardless B. despite C. as D. in spite
10. A. is B. be C. being D. securities
I. READING: Read the following passages and answer the questions that follow.
What makes consumers choose one airline over another or one mortgage provider over its rival?
Our research shows that your reaction to a brand depends on your experience of buying, using or owning it and not
just on advertising. The most important part of that experience is often your personal interaction with people. This is
an area that most companies don’t understand or invest enough in. Take airlines. Satisfaction with cabin crew
contributes more to people choosing the same airline again than other factors. Why do companies not spend more
on their people when there are clear benefits? Here are two common reasons.
But there are smart, affordable solutions that create a lot of brand value out of only a little customer interaction.
First Direct earns the highest level of customer recommendation of any UK bank through just the telephone contact
with its customers.
Customers at QVC, the market-leading television shopping channel, value their interaction with the station’s people
– in this case not the call centre staff who take the shopping orders, so much as the relationship that viewers believe
they have with QVC’s onscreen presenters.
It is bigger than perceptions of the products and fees, which are often the subject of the brand’s advertising and
communications. Yet in the same research conducted after the loan is given, customers may have forgotten the good
customer service they received and may focus more on general brand impressions. If you conduct your research at
that point – and this is often the case – the very important role that your staff have played will not be clear.
Financial Times
Choose the best answer.
Fill in each blank with ONE suitable word from the passage. Put it in its correct form or tense if necessary.
9. There are two common reasons why companies don’t invest enough in their personal ________with customers.
10. They took out a £400,000 ____________ to buy the house.
And here are the Findings that you need to complete. (20 marks)
The aim of this report is to determine the reasons for the failure of the launch of our new range of Spring Balm
toiletries. (1) __________________________________________________________________. (4 marks)
I shall begin with my findings about the products themselves. About (2) ________________________ (4 marks)
said they were dissatisfied with the taste of the Spring Balm toothpaste. Also, 47 people complained of skin
irritation after using our deodorant spray.
After collecting data, you have to write a marketing report to submit to the management so that they can make
right decisions for a new marketing campaign. One of the most important parts of your report is
Recommendations, which are based on the following factors:
And here are the Recommendations you need to complete. (20 marks)
On the basis of the above findings, I would like to make the following recommendations.
III. Listening:
PART ONE: Listen to the following talks twice and choose the appropriate answer to each question.
Questions 1-3:
PART TWO:
An expert at Hays company recommends important things to prepare for a job interview.
Listen and take notes (ONE WORD for each blank).
You will listen twice.
---The end---
SECTION 1 (40 M)
I.
1. B 2. C 3. A 4. B 5. D
6. C 7. A 8. D 9. B 10. D
II.
11. B 12. B 13. C 14. D 15. D
16. B 17. B 18. A 19. C 20. D
21. D 22. A 23. C 24. B 25. C
26. D 27. C 28. C 29. D 30. B
31. A 32. B 33. C 34. C 35. C
36. B 37. D 38. C 39. B 40. B
SECTION 2 (60 M)
I. Reading
1. A. Advertising ….
2. B. product and fees 6. experience
3. C. the most important 7. affordable
4. (of) customers at QVC 8. satisfaction
5. customers 9. contact
10. mortgage
The aim of this report is to determine the reasons for the failure of the launch of our new range of Spring Balm
toiletries. It is based on information gathered from over 500 interviews with consumers. (4 marks)
I shall begin with my findings about the products themselves. About one fifth of the consumers who have tried
our new products (4 marks) said they were dissatisfied with the taste of the Spring Balm toothpaste. Also, 47
people complained of skin irritation after using our deodorant spray.
Secondly, as regards the price, almost 90% remarked that our products are overpriced in comparison with
well-established brands. (4 marks)
Thirdly, with regard to promotion and place, it is clear that the name Spring Balm still means nothing to most
consumers. (4 marks) On the other hand, many of those who have heard about the Spring Balm collection
complain that (4 marks) they cannot find our product anywhere.
II. Writing: Suggested answer - Marketing report: Recommendations
On the basis of the above findings, I would like to make the following recommendations.
Regarding product, I recommend that the deodorant spray should be temporarily withdrawn (4 marks) and
submitted to laboratory tests without delay. In addition, our laboratory should develop a new flavor for the
toothpaste (4 marks) like green tea, mint, or bamboo salt.
With regard to price, we should look carefully at our competitors’ policy (4 marks) and make sure that our price
is right because our products are targeted at consumers with medium income.
As for promotion, I suggest that we should advertise more on TV and possibly the Internet (4 marks) in order
to draw more attention from massive potential consumers.
Finally, as regards place, it is advisable to ensure that the Spring Balm collection is available (4 marks) not only
from a wider range of supermarkets, but also from more convenient retail outlets and other stores near residential
areas.
III. Listening
PART 1 PART 2
1. B 1. key/preparation
2. A 2. present/CV
3. D 3. their appearance
4. C 4. research/ employer (or company)
5. A 5. previous experience
UDIO SCRIPTS
PART 1:
Q1-3:
And now on to the Austin business report. There was more good news today for the local economy. The president of
Exeter Electronics, Michael Rennie, and the mayor of Austin, Jeffrey Jones, announced today that Exeter
Electronics will open its largest factory outside of the Silicon Valley right here in Austin. The new factory is
expected to provide 1200 jobs for local residents and pump several million dollars a year into the local economy.
Construction is expected to begin by the end of April, with the factory projected to open in August 2007.
Q4-5:
Attention, please. The management would like to notify you that all Lucky Diamond employees are required to
attend a brief meeting this Thursday morning at a quarter past 9:00 in the Central Administration building,
room 3C. The meeting is expected to last around half an hour. New regulations about parking, working hours,
overtime rates, and vacation will be discussed. We apologize for giving you so little advance notice; however,
attendance is required of all employees. Please be there on time. I repeat, there will be a meeting for all employees at
a quarter past nine this Thursday, February 28th. Those employees unable to attend must inform their section chief
before Wednesday. Thank you for your attention.
PART 2:
Is there any particular preparation you recommend before a job interview?
Preparation is absolutely key for any job interview. Your Hays consultant can assist you prior to that in getting that
interview and presenting your CV, but ultimately, at the end of the day, during that meeting with an employer, it's
really down to you. We advise all of our prospective jobseekers to .. certainly look at their appearance. You need to
look your best for an interview. The other aspect of preparation which is absolutely key is to research your
employer. Most organisations have websites, so we always recommend that people conduct a lot of research into
that company's website anything that's going on any press clippings, any information that you can use to prove to
the employer that you have actually made an effort to research them before attending the interview. From the point
of view of the actual vacancy, we would always recommend that you look at the duties within that vacancy and
have a think about where in your previous experience you might be able to demonstrate your ability to do that job.