Topic: Audio Media and Information

Module Content:

Lesson 12:

A. Audio Information (definition, types, category, storage, formats, others)

B. Hearing VS Listening
C. Sound Characteristics and Purposes
D. Elements and Principles of Sound Design
E. Audio-based Presentation (analysis, design, development and evaluation)

Specific Learning Objectives

At the end of the lesson, the learners are able to:

• Identify the different types of audio content.
• Describe the purposes of audio media and information.
• Analyze the design principles and elements used in a given audio media.
• Critique the effectiveness of particular audio information.

Pre-Test. MULTIPLE CHOICE. Write your answer in other sheet of paper.

1. It as a form of media that has the appearance of moving text and graphics.
a. motion media b. video c. vlog d. all of the above

2. It is a telecommunication medium for transmitting and receiving moving

images that can be monochrome black and white.
a. television b. radio c. video d. all of the above

3. It is also called a movie or motion picture, a series of still or moving images.

a. film b. vlog c. blog d. videos

4. It is a tools use for interactive, hands on learning.

a. manipulatives b. vlog c. videos d. film

5. It is a mean of combination of different forms of media information.

a. multimedia b. media c. video d. radio

6. It is a device for recording visual images in the form of photographs, film, or

video signals.
a. camera b. memory c. hard drive d. computer

7. It is relating to visual art, especially involving drawing, engraving, or

lettering.
a. graphic b. motion c. videos d. camera

8. usually comprised of alphabets, numbers, punctuation marks, symbols and

other special characters
a. wordtext b. face c. textface d. typeface

9. appearance can be changed using font parameters (bold, underline, italic,

font size, font color, etc.)
a. formatted text b. unformatted text c. hypertext d. plaintext

10.refers to a conscious effort to organize the different text elements in a page.

a. proximity b. organization c. emphasis d. plaintext

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 MEDIA AND INFORMATION

Introduction

What is Audio Media?

Audio formats. May refer to analog tape cassettes and digital CDs as well as to
computer files containing audio in any number of digital formats. *Audio media was
founded in 1994 as a digital studio by T. Selvakumar, a well-known musician and in
the Indian Film University.

Types and Categories of Audio Information

a. Radio broadcast - live or recorded audio sent through radio waves to reach a
wide audience.
b. Music - vocal and/or instrumental sounds combined in such a way as to
produce beauty of form, harmony, and expression of emotion. It is composed and
performed for many purposes, ranging from aesthetic pleasure, religious or ceremonial
purposes, or as an entertainment product.
c. Sound recording - recording of an interview, meeting, or any sound from the
environment.
d. Sound clips/effects - any sound, other than music or speech, artificially
reproduced to create an effect in a dramatic presentation, as the sound of a storm or a
creaking door.
e. Audio Podcast - a digital audio or video file or recording, usually part of a
themed series, that can be downloaded from a website to a media player or computer.

Different Ways of Storing Audio Media

• a. Tape - magnetic tape on which sound can be recorded.

• b. CD - a plastic-fabricated, circular medium for recording, storing, and playing
back audio, video, and computer data.
• c. USB drive - an external flash drive, small enough to carry on a key ring, that
can be used with any computer that has a USB port.
• d. Memory Card - (aka flash memory card or storage card) is a small storage
medium used to store data such as text, pictures, audio, and video, for use on small,
portable, or remote computing devices.
• e. Computer hard drive - secondary storage devices for storing audio files.
• f. Internet/Cloud - websites or file repositories for retrieving audio files, and
more precisely the files are stored in some datacenter full of servers that is connected
to the Internet.

Different Audio File Formats:

• a. MP3 (MPEG Audio Layer 3) - a common format for consumer audio, as well as
a standard of digital audio compression for the transfer and playback of music on
most digital audio players.
• b. M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) - an audio coding
standard for lossy digital audio compression. Designed to be the successor of the MP3
format, AAC generally achieves better sound quality than MP3 at similar bit rates.
• c. WAV - is a Microsoft audio file format standard for storing an audio bitstream
on PCs. It has become a standard file format for game sounds, among others.
• d. WMA (Windows Media Audio) - is an audio data compression technology
developed by Microsoft and used with Windows Media Player.

Two Types of Audio Media

Audio recordings come in two basic types;

 analog and digital. Analog refers to audio recorded using methods that
replicate the original sound waves.
 Vinyl records and cassette tapes are examples of analog mediums. Digital
audio is recorded by taking samples of the original sound wave at a specified
rate. CDs and Mp3 files are examples of digital mediums.

as you can see from the diagram, the analog sound wave replicates the original sound
wave, whereas the digital sound wave only replicates the sampled sections of the

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original sound wave. The potential fidelity of an analog recording depends on the
sensitivity of the equipment and medium used to record and playback the recording.
Among other factors, digital audio fidelity heavily depends on the rate at which the
recording equipment sampled the original sound wave over a specified increment of
time. Even with the newest technologies and techniques, digital audio still cannot
create exact replications of an original sound wave. Many times, digital audio
companies try to hide this fact with fancy words like “Uncompressed” and “Lossless”.
These words are very misleading as all digital audio features some compression and
loss of the original signal. However, even the best trained human ear may not be able
to tell the difference between a high-quality digital signal and an analog audio signal.
• An easy way to visualize digital audio is to consider the difference between a regular
light bulb and a strobe light (Those lights designed to flash on and off very quickly.
Commonly found at concerts or Halloween displays). In this example, an analog audio
signal is comparable to a regular light bulb, whereas a digital audio signal would be
similar to a strobe light. A strobe light can flash so fast that you hardly notice the
moments when it is off.

Activity 1.
Definition Sample Pictures
Multimedia
Short film
Reality Shows

Evaluation:

MULTIPLE CHOICE. Write your answer in other sheet of paper.

1. It as a form of media that has the appearance of moving text and graphics.
b. motion media b. video c. vlog d. all of the above

2. It is a telecommunication medium for transmitting and receiving moving

images that can be monochrome black and white.
b. television b. radio c. video d. all of the above

3. It is also called a movie or motion picture, a series of still or moving images.

b. film b. vlog c. blog d. videos

4. It is a tools use for interactive, hands on learning.

b. manipulatives b. vlog c. videos d. film

5. It is a mean of combination of different forms of media information.

b. multimedia b. media c. video d. radio

6. It is a device for recording visual images in the form of photographs, film, or

video signals.
b. camera b. memory c. hard drive d. computer

7. It is relating to visual art, especially involving drawing, engraving, or

lettering.
b. graphic b. motion c. videos d. camera

8. usually comprised of alphabets, numbers, punctuation marks, symbols and

other special characters
b. wordtext b. face c. textface d. typeface

9. appearance can be changed using font parameters (bold, underline, italic,

font size, font color, etc.)
b. formatted text b. unformatted text c. hypertext d. plaintext

10.refers to a conscious effort to organize the different text elements in a page.

b. proximity b. organization c. emphasis d. plaintext

3
BIBLIOGRAPHY:
 Media and Information Literacy by: Mark N. Abadiano Ph.D.
 http://communicationtheory.org/category/communicati on-
models/page/2/
 http://communicationtheory.org/types-of-communication/
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/0022/002246/224655e.
pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf
 https://www.slideshare.net/arnielping/media-and-
information-literacy-communication