Professional Documents
Culture Documents
Module Content:
Lesson 12:
1. It as a form of media that has the appearance of moving text and graphics.
a. motion media b. video c. vlog d. all of the above
1
MEDIA AND INFORMATION
Introduction
Audio formats. May refer to analog tape cassettes and digital CDs as well as to
computer files containing audio in any number of digital formats. *Audio media was
founded in 1994 as a digital studio by T. Selvakumar, a well-known musician and in
the Indian Film University.
a. Radio broadcast - live or recorded audio sent through radio waves to reach a
wide audience.
b. Music - vocal and/or instrumental sounds combined in such a way as to
produce beauty of form, harmony, and expression of emotion. It is composed and
performed for many purposes, ranging from aesthetic pleasure, religious or ceremonial
purposes, or as an entertainment product.
c. Sound recording - recording of an interview, meeting, or any sound from the
environment.
d. Sound clips/effects - any sound, other than music or speech, artificially
reproduced to create an effect in a dramatic presentation, as the sound of a storm or a
creaking door.
e. Audio Podcast - a digital audio or video file or recording, usually part of a
themed series, that can be downloaded from a website to a media player or computer.
• a. MP3 (MPEG Audio Layer 3) - a common format for consumer audio, as well as
a standard of digital audio compression for the transfer and playback of music on
most digital audio players.
• b. M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) - an audio coding
standard for lossy digital audio compression. Designed to be the successor of the MP3
format, AAC generally achieves better sound quality than MP3 at similar bit rates.
• c. WAV - is a Microsoft audio file format standard for storing an audio bitstream
on PCs. It has become a standard file format for game sounds, among others.
• d. WMA (Windows Media Audio) - is an audio data compression technology
developed by Microsoft and used with Windows Media Player.
as you can see from the diagram, the analog sound wave replicates the original sound
wave, whereas the digital sound wave only replicates the sampled sections of the
2
original sound wave. The potential fidelity of an analog recording depends on the
sensitivity of the equipment and medium used to record and playback the recording.
Among other factors, digital audio fidelity heavily depends on the rate at which the
recording equipment sampled the original sound wave over a specified increment of
time. Even with the newest technologies and techniques, digital audio still cannot
create exact replications of an original sound wave. Many times, digital audio
companies try to hide this fact with fancy words like “Uncompressed” and “Lossless”.
These words are very misleading as all digital audio features some compression and
loss of the original signal. However, even the best trained human ear may not be able
to tell the difference between a high-quality digital signal and an analog audio signal.
• An easy way to visualize digital audio is to consider the difference between a regular
light bulb and a strobe light (Those lights designed to flash on and off very quickly.
Commonly found at concerts or Halloween displays). In this example, an analog audio
signal is comparable to a regular light bulb, whereas a digital audio signal would be
similar to a strobe light. A strobe light can flash so fast that you hardly notice the
moments when it is off.
Activity 1.
Definition Sample Pictures
Multimedia
Short film
Reality Shows
Evaluation:
1. It as a form of media that has the appearance of moving text and graphics.
b. motion media b. video c. vlog d. all of the above
3
BIBLIOGRAPHY:
Media and Information Literacy by: Mark N. Abadiano Ph.D.
http://communicationtheory.org/category/communicati on-
models/page/2/
http://communicationtheory.org/types-of-communication/
http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
http://unesdoc.unesco.org/images/0022/002246/224655e.
pdf
http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf
https://www.slideshare.net/arnielping/media-and-
information-literacy-communication