Scribd Logo
Upload

Welcome to Scribd!

  • Luxottica Final Presentation

    Uploaded by

    api-520557724
    76 views12 pages
    The document discusses brand training and an influencer marketing campaign for the Vogue brand. It provides an overview of Luxottica Group and outlines benefits of brand training such as empowering sales consultants to increase sales. The document also describes managing influencers to promote the Vogue brand and increase its visibility, as well as benefits of influencer marketing like brand awareness, credibility, and telling unique stories. Key takeaways emphasize inspiring others, finding ways to grow, and bringing projects to life.

    Original Description:

    Original Title

    luxottica final presentation

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses brand training and an influencer marketing campaign for the Vogue brand. It provides an overview of Luxottica Group and outlines benefits of brand training such as empowering sales consultants to increase sales. The document also describes managing influencers to promote the Vogue brand and increase its visibility, as well as benefits of influencer marketing like brand awareness, credibility, and telling unique stories. Key takeaways emphasize inspiring others, finding ways to grow, and bringing projects to life.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    76 views12 pages

    Luxottica Final Presentation

    Uploaded by

    api-520557724
    The document discusses brand training and an influencer marketing campaign for the Vogue brand. It provides an overview of Luxottica Group and outlines benefits of brand training such as empowering sales consultants to increase sales. The document also describes managing influencers to promote the Vogue brand and increase its visibility, as well as benefits of influencer marketing like brand awareness, credibility, and telling unique stories. Key takeaways emphasize inspiring others, finding ways to grow, and bringing projects to life.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Hannah Ossip 


    Premium Fashion, Marketing Intern



    Elon University 

    

    

    PREMIUM FASHION FOCUS

    Luxottica Group overview 2


    BRAND TRAINING 


    Imaginative
    Finding creative ways to educate
    and inspire sales consultants on the
    brand they are selling

    Luxottica Group overview 3


    TRAINING SHEETS

    Luxottica Group overview 4


    BRAND TRAINING BENEFITS

    • Ease of communication
    • The more empowered
    sales consultants feel the
    more our sales will go up

    Luxottica Group overview 5


    VOGUE INFLUENCER CAMPAIGN

    Entrepreneurial
    Managing and recruiting influencers
    to enhance Vogue visibility

    Luxottica Group overview 6


    INFLUENCER MARKETING: BRAND ADVOCATES

    Luxottica Group overview 7


    BENEFITS

    Brand Awareness
    Influencers tell a unique
    story through the brand
    Credibility

    Luxottica Group overview 8


    VOGUE CAMPAIGN

    Luxottica Group overview 9


    VOGUE CAMPAIGN

    Luxottica Group overview 10


    KEY TAKE-AWAYS

    Always be willing to inspire others

    Always find ways to grow

    Find ways to bring your projects to life

    Luxottica Group overview 11


    Luxottica Group overview 12

    You might also like