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Saving the Quantified Self: How we come to know ourselves now

Author(s): Yeesheen Yang


Source: Boom: A Journal of California, Vol. 4, No. 4 (Winter 2014), pp. 80-87
Published by: University of California Press
Stable URL: http://www.jstor.org/stable/10.1525/boom.2014.4.4.80 .
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Each colored block represents a GPS location visited by the artist over a ninety-day period in Making Tracks.
Greater color saturation represents more frequent visits to that location. COURTESY LAURIE FRICK.

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yeesheen yang
Saving the Quantified
Self
How we come to know ourselves now

M
y grandmother recently had a pacemaker implanted. Major surgery and its
aftermath are frightening at any age, but for a ninety-three-year-old and
her family it is a particularly scary tightrope to walk. Had her recovery been
filmed for a montage in a family drama, there would have been reassuring doctors and
smiling nurses with encouraging words as the liveliness returned to her eyes and
activity to her arms and legs—but this wasn’t a movie. This was the information age.
As we gathered around her hospital bed in the days after the procedure, I could tell that
my grandmother was worried, and I was worried, too.
Then my mother slipped a small portable pulse oximeter over my grandmother’s
finger to measure her blood pressure, resting heart rate, and blood oxygen saturation.
We all tried it. The quick readout and the ensuing conversation about my grand-
mother’s thrice-daily ritual of checking her numbers were comforting. As her recovery
progressed, a pedometer measured her daily walks, and this information was even
more fortifying: 650 steps one day, 800 steps the next. It is satisfying to imagine her
circling her tiny backyard, amid the small fruit trees and high stone walls, tracking her
own progress. And it brings a smile to my face knowing that this fragile nonagenarian
is so in sync with the zeitgeist.
In modern times, self-tracking like my grandmother is doing is how we’ve come to
satisfy the exhortation to ‘‘know thyself.’’ In this conception of the self, we are not
beings made in the image of our god, animals with intellect, or finely calibrated
machines; we are fields of data. To know ourselves is to mine, map, and analyze
that data and make adjustments where necessary. We quantify ourselves using

BOOM: The Journal of California, Vol. 4, Number 4, pps 80–87, ISSN 2153-8018, electronic ISSN 2153-764X.
© 2014 by the Regents of the University of California. All rights reserved. Please direct all requests for
permission to photocopy or reproduce article content through the University of California Press’s Rights and
Permissions website, http://www.ucpressjournals.com/reprintInfo.asp. DOI: 10.1525/boom.2014.4.4.80.

B OOM | W I N T E R 2 0 1 4 81

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‘‘I walk fourteen thousand steps each day;
ergo, I am a walker.’’

pedometers, oximeters, stopwatches, obsessive journaling, serious about this form of self-reflection.2 Many are hobby-
and increasingly sophisticated technology to track every ists, who use existing apps to capture self-data. Others are
knowable piece of data that our bodies and our selves can practitioners who build their own tools to share with or sell
spit out. These numbers can bring comfort, and they can to the larger community. One presenter at a recent Quanti-
bring real understanding, not just of REM cycles and caloric fied Self meetup in San Francisco talked about learning to
intake, but of what it means to be, precisely, us. reduce the duration of incidents when he felt upset during
This concept—which we might call the algorithmic body, the day by logging alerts from his heart-rate monitor. The
a body built from data—is gaining traction in Silicon Valley, data allowed him to pinpoint his emotional triggers and
where big names are attaching themselves to ideas, pro- assess the effectiveness of various coping strategies. He
ducts, and services that aim to exploit all the data we are reported that he reduced the amount of time he spent upset
generating about our bodies for a range of goals. Some, like by 23 percent over the course of his self-study.3
the wearable fitness tracker Fitbit or the genomic testing Commercially available wearable monitors are some of
company 23andMe seek to arm users with the data they the simplest tools in the kit of the modern self-tracker, and
need to improve their health, vitality, and, possibly, longev- they epitomize the emerging relationship between data, self-
ity. Others, like Google cofounder Larry Page and his Cali- monitoring, and our sense of self. The rich data of tracking,
fornia Life Company (Calico), have something grander in real-time feedback, and the minute experiences of one’s
mind: immortality. All of these ideas are rooted in the idea body can blend together to generate a new, data-informed
of a body that can be understood and even preserved sense of one’s own body. Anthropologist Dawn Nafus sug-
through data—the Quantified Self. gests, in her work on self-tracking, that ‘‘one learns how to
Quantified Self—which is actually a company and feel one’s body through the data.’’ Sociologists including
a movement—was founded in 2007 by Kevin Kelly and Deborah Lupton suggest that the quantified data of self-
Gary Wolf, two editors at Wired magazine. It promotes the tracking can lead to an enriched qualitative practice of self-
idea that gathering quantifiable data about oneself and one’s reflection. Data becomes part of a process of telling oneself
life through practices of self-tracking allows us to know, stories about one’s progress in life. Lupton argues that self-
rather than guess, how well we are living our lives. Am tracking is narrative and performative, a practice that pro-
I really keeping under the caloric limits I need to meet in duces and reflects upon who we are becoming: ‘‘I walk four-
order to lose weight? How much time do I actually spend on teen thousand steps each day; ergo, I am a walker.’’4
Facebook in one day? How much time do I spend writing? I see something more here: an algorithmic body emerg-
Well-framed questions, together with the increasingly pow- ing from this ongoing project of building oneself up
erful self-monitoring tools, can transform the nebulous through data. The algorithmic body is established as the
experience of life into hard data, allowing us to engage in object of surveillance and monitoring for the purpose of
informed and effective interventions. Self-trackers believe intervention and it is the object of intervention as much
in ‘‘self-knowledge through numbers’’—a phrase pro- as our physical bodies, and perhaps even more so someday.
claimed in big type on the Quantified Self website.1 Practi- It is instructive that relating to, reflecting upon, and produc-
tioners now meet in over one hundred cities around the ing oneself today is performed through data. Data is the
globe, from New York to Milan, Mexico City, Chennai, and idiom of the biotechnological age and, increasingly, now the
Helsinki, to share and reflect on the ways they are using language of the self.
numbers to understand and improve themselves. Throughout history, scientific trends have had a profound
Self-trackers are a well-educated, engaged, relatively afflu- effect on perceptions of the self and body. In the second half
ent, and technically inclined demographic. They are deeply of the nineteenth century, for instance, a mechanistic rather

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For over a year, Laurie Frick tracked her activities in a daily journal. To turn data into art, she looks for patterns that are at once organic and ordered.
COURTESY LAURIE FRICK.

than an algorithmic view of the body was on the rise. This surveillance technology, which has over time built up big
understanding of the body flourished alongside the rapid data about human bodies and human lives in the aggregate
proliferation of mechanical technologies in the form of and individually. But at least one branch of the roots of the
industrial machinery, transportation, and medical knowl- algorithmic body has a longer history, dating back to mid-
edge. Notions of the body began to focus on issues of effi- century speculative work on longevity, transhumanism, the
ciency, fatigue, and the cycles of a closed system. Historian idea of transcending the human condition, and cryonics.
Anson Rabinbach traces the idea of the human motor—the In the late 1960s and early 1970s, a small so-called
body as machine—in relation to the articulation of the Sec- ‘‘freezing movement’’ emerged in the high-tech dream-
ond Law of Thermodynamics, which specifies the rule of land of Southern California and the suburbs of Phoenix,
conservation of energy. Arizona. Cryonics relies on an understanding of the self
The algorithmic perspective has been influenced based entirely on the brain. Inspired by the expanding
by increasing interest in big data and data mining, and it possibilities of space exploration and travel, cryonic pres-
has been fueled by the rapid development in personal ervation promised to help humans live longer by freezing

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‘‘The wish to escape the human condition,
I suspect, also underlies the hope to extend
man’s life span far beyond the hundred-year limit.’’

and transporting ‘‘just the brain to the future,’’ where, it tech gurus and biotech heavyweights generated excitement,
was hoped, the technology would exist to breathe life back speculation, and high expectations. Art Levinson, chairman
into a frozen brain and reanimate the person to whom it of Apple and Genentech, serves as CEO. Cynthia Kenyon,
was once attached. Alcor Life Extension Foundation, the a distinguished biologist known for her work on the effects
most successful cryonics corporation, is still in existence of genetic manipulation on the longevity of roundworms, is
today and counts famous futurist and Google’s director of vice president of aging research. Sensational terms such as
engineering Ray Kurzweil among its patrons. ‘‘immortality’’ and ‘‘anti-death’’ have been frequently linked
Freezing for immortality has mostly fallen out of favor to Calico in the media. Indeed, Page himself has stated that
now. But the idea that the essence of a person can be stored he hopes to solve the problem of aging in general terms,
until we have the capability to reconstitute it somehow is rather than targeting specific diseases such as particular
back with a new twist in the era of the algorithmic self. If types of cancer. He calls the project his ‘‘moon shot.’’5
a person can be understood through a field of data, can he or The announcement that Google would be investing
she be preserved digitally, forever, if that data is saved for heavily in an antiaging project was greeted with surprise
the future? Kurzweil thinks so. Kurzweil is an evangelist for and incredulity (one TechCrunch headline literally begins,
what he calls the ‘‘singularity,’’ which foresees a moment ‘‘WTF’’).6 But it shouldn’t have been. Although facts about
sometime in the near future when human technological Calico’s research are thin, it is clear that the company pro-
advancement and artificial intelligence will reach a level of poses to merge data-mining strategies, for which Google is
acceleration that will allow human beings to escape death: in famous, with biotech. According to The Wall Street Journal,
other words, achieve immortality. The idea isn’t that you Google also hired molecular biologist Andrew Conrad
and your body will live forever, but that your being could to head ‘‘baseline study,’’ a research project that will begin
live on, digitally, the algorithmic self constituted, or rather, by aggregating the genetic and molecular profiles of 175
reconstituted by data. individuals.7 Google will use its massive computational cap-
Kurzweil and others studying digital immortality have abilities to analyze this genetic information for markers and
the same hunger for data about the self as Quantified patterns. One might compare this kind of work to a scaled-
Self practitioners, but their field of inquiry is the mind up version of what 23andMe offered for its customers before
and not the body. Their goal is to save enough of the its run-in with the FDA: an at-home genetics profiling ser-
right kind of information to be able create an avatar that vice that offered information about genetic heritage and
would have not just their memories but be able to learn disease factors to consumers, while selling anonymous
and process new information, too. Instead of heart rates genetic information to scientists engaged in medical
and steps taken, digital immortality after the singularity research. 23andMe’s founder, Anne Wojcicki, is married
depends on collecting data such as every conversation to another Google cofounder, Sergey Brin. Calico, too, is
a person has, their history of connections, and interac- likely to be working to produce insights about human aging
tions on the social web. through data mining and algorithms.8
Which brings us to Larry Page. In the aftermath of Sputnik, the launch that sparked the
In 2013, Google cofounder Larry Page announced that space race and massive public investment in space travel,
his company was launching a research and development Hannah Arendt observed: ‘‘For some time now, a great
venture that would target health and the human lifespan. many scientific endeavors have been directed toward mak-
Details about Calico are few, but its star-studded team of ing life also ‘artificial,’ toward cutting the last tie through

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The second-to-last in a 52-week series of collages tracking the author’s weekly walking. COURTESY LAURIE FRICK.

which even man belongs among the children of nature. It is technological progress, Arendt feared we will have lost that
the same desire to escape from imprisonment to the earth which actually makes us human.10 The algorithmic concep-
that is manifest in the attempt to create life in the test tion of the human body and the transhumanist project of
tube. . . . And the wish to escape the human condition, I sus- transforming that body into immortal form seem to verge
pect, also underlies the hope to extend man’s life span far on that possibility. Arendt’s skepticism is shared by a majority
9
beyond the hundred-year limit.’’ Arendt feared a time of Americans: a recent Pew Research Study on radical life
when the seduction and sheer power of what we can accom- extension found that most people would not want medical
plish with innovation, computation, and technological abil- treatments that would extend their lives up to 120 years.11
ity overtakes our ability to truly question, understand, and As Silicon Valley pioneers forge ahead constructing
communicate with each other about our power and its poten- the algorithmic body, with help from all of our own
tially horrifying consequences. In a world where ‘‘speech,’’ self-monitoring, many questions remain: about access, pri-
by which Arendt meant the language of politics and ethics, vacy, the significance of viewing our bodies as data, and the
‘‘has lost its power’’ to the unstoppable momentum of implications of potentially living forever in some form or

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3
another. But the power of data to help us understand our- Paul LaFontaine’s writing on his self-study can be found here:
selves is real and seductive. It’s hard to resist. I’ve started http://quantselflafont.com/2014/07/13/improvement-results-
in-upset-recovery/.
tracking my own exercise and writing habits. I have always
4
had trouble sleeping, so I’m tracking my restfulness and Deborah Lupton, ‘‘Beyond the Quantified Self: the Reflexive
Self-Monitoring Self,’’ This Sociological Life, http://simply
productivity. I’m also considering performing an experi-
sociology.wordpress.com/2014/07/28/beyond-the-quantified-
ment with bimodal sleeping—that is, sleeping for two
self-the-reflexive-monitoring-self/.
shorter periods during the course of each twenty-four hours 5
Larry Page, ‘‘Calico Announcement,’’ 18 September 2013,
rather than one long period at night. I’ll monitor and ana- http://googlepress.blogspot.com/2013/09/calico-announce
lyze the results and, who knows, maybe this will change my ment.html.
life. I don’t know if I want to live to 120 or beyond, and 6
Gregory Ferenstein and Rip Empson, ‘‘WTF is Calico, and Why
I certainly don’t know if I’m ready for the singularity. But Does Google Think Its Mysterious New Company Can Defy
the algorithmic body is a compelling way to relate to myself. Aging?’’ TechCrunch, 19 September 2013, http://techcrunch.
As I gain comfort with myself as a quantifiable and quanti- com/2013/09/19/wtf-is-calico-and-why-does-google-think-its-
mysterious-new-company-can-defy-aging/.
fied being, I may yet become comfortable with saving that
7
data for some different future than the one I imagine Alistair Barr, ‘‘Google’s New Moonshot Project,’’ The Wall Street
Journal, 27 July 2014.
now. B
8
Dominic Basuto, ‘‘Google Wants to Make You Immortal and
ObamaCare Will Pay For It,’’ Washington Post, 8 October 2013.
Notes 9
Hannah Arendt, The Human Condition (Chicago: University of
1
The Quantified Self website can be found here: http://quanti Chicago Press, 1958), 2.
10
fiedself.com. Ibid., 3.
2 11
Self trackers have their own history and legacy. Many note that PEW Research, ‘‘Living to 120 and Beyond: Americans’ Views
before smartphones, there were pens and paper, which Benja- on Aging, Medical Advances, and Radical Life Extension,’’ 6
min Franklin used in his obsessive daily self-chronicling. August 2013.

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A month of sleep. COURTESY LAURIE FRICK.

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