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The Smithsonian
Institution's
National Museum
of Design
:
Walking dress
Wiener Moden, 1817
Day dress
Journal des Dames et des Modes, 1820
in the
The Smithsonian
Institution's
National Museum
of Design
1 Evening dress
London Magazine, 1799
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Designed by Mentyka/Schlott
Photographs by Scott Hyde
Typeset by Cardinal Type Service, Inc.
Printed by Eastern Press
DRESS, OCT."
rrinted 6r & Pliittipiji vr.inh (.'hutch Kr/y/
Foreword
In the late eighteenth century,
fashion plates began appearing in
recording style.
Lisa Taylor
Director
2. Day dress 3. Walking dress
Journal des Dames el des Modes, 1809 Ackerman's Repository, 1810
/ / /J
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IS eg.
4. Morning dress
What to wear?
La Belle Assemblee. 1812
Surely it has been a question
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even tried
price aristocratic
on a pair of narrowly
pointed or extremely high-heeled
pumps cannot imagine the painful
Chinese women
paid for the "ultra-femininity" of
' r
liiH 1 J[ 1 mm \i y**^ |PP^"' bound feet? What man who has
tlr struggled to find matching socks in
IP W^s^M^^
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*?a buttons and bows and studs of an
eighteenth-century French court-
ier's outfit 9
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1; N 1 S ! 1 > ! ; K S 3 ,
During the eighteenth and
nineteenth centuries, first in west-
ern Europe and then in America,
, r,V .1 •.,? X„. ,:-,.. ,.,'., /.'./.. JtietitMix/tn''i1.iiw
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ing fashion for both men and three guineas a year And records merely printed out-of-date material
women. (Some publications, nota- indicate that its total circulation from French periodicals— until 1855
bly The Lady's Magazine, published reached a high of 347 copies sold when it began to feature prints by
in London, were issuing black-and- in Great Britain and 67 abroad. Heloi'se Leloir (one of three sisters
white prints at this time.) Under the However, with the Princesses well known for charming fashion
title La Galerie des Modes, Mes- Royal, Elizabeth and Augusta, the plates).
sieurs Esnauts's and Rapilly's Duke of York, the Empress of But fashion was only one of its
plates appeared at irregular inter- Germany and later, Queen Charlotte concerns. La Belle Assemblee
vals, interspersed with portraits of herself among the subscribers, contained text pieces on politics
the fashion arbiters of the day, i.e., Heideloff achieved an "audience" and current exhibitions, articles on
members of the French court, and any publisher would boast of. cooking and painting, and even
renderings of current theatrical By the turn of the century, sev- poetry. And, not unlike today's
costumes, all richly detailed and eral periodicals that included true fashion magazines, it carried
carefully captioned. fashion plates were being published advertising for fabrics, trim, cos-
When La Galerie des Modes regularly in France, England and metics and personal care items like
rather abruptly ceased publication Germany, though many, like The false teethand depilatories.
in 1787, there was a hiatus in the Lady's Magazine, at first issued Die Wiener Moden-Zeitung,
production of fine fashion plates uncolored prints. And in the four which flourished between 1816 and
until Stuttgart-born, Paris-trained decades bracketing the change of 1844, is significant for issuing some
engraver Nicolaus Wilhelm von century, among a raft of short-lived 52 plates a year thus giving data
Heideloff launched the Gallery of fashion publications, eight are on the idiosyncracies of the
Fashion in London, in 1794. significant for being launched and Viennese mode, which was quite
Exquisitely hand-tinted and even surviving thirty years or more (if not distinct from the Parisian, in the
embellished with metallics, the for the uninterrupted excellence of early nineteenth century at any rate.
were a wonderful fulfillment of the Lady's Magazine is surely one. La ture, Commerce, Manufactures,
reportage feature of real fashion Belle Assemblee or Bell's Court Fashion and Politics (1809-1828),
plates, failing only as to any and Fashionable Magazine, published by Rudolph Ackerman in
prediction about future trends in addressed particularly to the London, is important for its consis-
fashionable dress. It is interesting Ladies, published in London from and pretty, romantic
tently excellent
to note that until its death in 1803, 1806 to 1868, is another La Belle plates,engraved and hand-colored,
the Gallery of Fashion, issued as Assemblee suffered many years of bearing only one figure each
two multi-figure aquatints per dogged not distinguished publi-
if (except when a child was included).
8- Promenade dress 9. Wedding dress
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A monthly that comprised pictures men adopting the attitude of so far as to dictate that a woman's
of stylish furniture and portraits as dignified ease of English country dress was supposed to weigh no
well as fashion plates, Ackerman's gentlemen, and women seeking more than a half pound and be able
Repository, as it came to be known, less brightly-colored dresses with to be drawn through its owner's
alsoexpanded a merchandising simpler lines. wedding band! The inescapable
concept La Belle Assemblee may In clear contrast to the preceding reality that such costumes were
have originated: in some of its early period, fashionable ladies of the entirely unsatisfactory for the winter
numbers, actual samples of newly post-Revolutionary era chose months led to a great interest
created dress materials were narrow-skirted, relatively unadorned in— not to say need for— beautifully
pasted into the book, complete with dresses with discreetly covered warm shawls and, less understand-
detailed descriptions of the fabrics bodices and upper arms (figure 1 ), ably, short-cropped Spencer
and the addresses of their the skirts usually just short enough jackets, as coverings (cover).
manufacturers. to reveal silk-stockinged ankles. In From the extraordinary opulence
and filmmakers since
Artists a mildly intellectual way, this of men's attire in Louis XVI's court,
have loved the pathos of the scene: silhouette— later evolved as the the ensuing style achieved a
tattered, grimy, frightened French Empire dress we refer to today- straightforwardness from which
aristocrats, wearing the scraps of represented a trend toward natural- men's clothes have never com-
their excessive costumes as they ism, since complicated under- pletely recovered. Their choices in
await the guillotine in some dingy pinnings were abandoned and the fabrics became duller, less ornate.
holding room. The theatrical value dress conformed much more Knee-length breeches, a fashion so
of a marquis in soiled silk breeches closely to the actual female body. intimately associated with courtiers,
and torn multi-ruffled shirt: the Ladies' hair was no longer were almost instantly, briefly, if
countess in her now-shabby tortured and ornamented and pow- given up for longer trousers,
brocade dress with enormous dered, but worn curled and up. symbolizing perhaps, an identifica-
panniers (or side bustles) reflects Hats were small and cheerily tion with the French working class
precisely the human theater of that feminine. who had always worn them. Even
very serious, critical social During the Directoire, this new men's hair was liberated from
upheaval, the French Revolution. passion for simplicity reached a the fussy powdering and dressing
It's not surprising, either, that the zenith in Grecque.
the fashion a la of the royal heyday.
post-Revolutionary mode was in The fair Helens of the day wore Around the turn of the century,
direct reaction to the time's sartor- high-waisted chemises— sometimes startling changes, accurately
ial, as well as political, excesses. with a slight train— in the sheerest recorded in fashion plates of the
The accepted style became imaginable fabrics. In fact, the period (figure 2), occurred in men's
immediately simpler, with French penchant for naturalism was taken fashions and they were, amusingly,
10
11
11. Dressing gown
influenced by two people: the Petit Courrier des Dames, 1831
Prince Regent, George IV a predict-
able source ot trends, who was
superseded in the end by his
low-born friend, Beau Brummell
To be sure, the innovative,
creative Regent would turn up at a
ball wearing a pink satin vest or a
new style of shoe buckle, and it
12
12 Wedding dress 13 Men's day clothing
Petit Courtierdes Dames. 1 834 Petit Courner des Dames. 1835
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13
14. Mens clothing
German publication, title unknown, 1837
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14
15 Women's day dresses and man's dressing gown Ladies' light, body-revealing In fact, throughout the 1820s,
English publication, title unknown, 1848
vertical silhouettes became soft- the look became increasingly
ened and blurred with all manner of fanciful, with the advent of puffs,
bows, ribbons, and trim (figure 4). ruffles, frivolous collars and cuffs,
The several years' vogue for white and trims (figure 9). Ornamentation
fabrics— which somewhat reduced regained favor— black-tipped
the inspiration for fashion-plate ermine, for example, once the
artists— ended around 1807, while exclusive sartorial privilege of
the high-rise Empire waistline royals, was a very popular choice
survived until about 1824 (figure 6). for edging coats or muffs. Hats
15
Walking dress and hunting costume
grew bigger while bonnets were 16.
Les Modes Parisiennes, 1852
first introduced as a millinery
alternative (figure 8). Hair was worn
in ever more elaborate arrange-
ments of curls and feathers and rib-
bons (figure 9). The recently-
preferred white and delicate pastel
shades of silk and cotton were defi-
nitely overthrown for more strongly
16
17.Wedding and day dresses the notable European French
Les Modes Parisiennes, 1857
launches were Le Petit Courner des
Dames, which weekly published
one or two plates by the best-
known and most skilled artists in
the field.
children.
The World of Fashion, issued out
of London from 1824 to 1891, was
just one of the magazines of the
time experimenting with folio size.
Plates tended to be square and to
17
18 Children's clothing
Les Modes Pansiennes. 1863
some title of Graham's American captions were doctored and trans- frockcoats were ever so tightly
Monthly Magazine of Literature, Art lated into English. waist-cinched, then flared out over
and Fashion, and tended to offer Young Victoria could have looser, long trousers (figure 13).
copies of French and English provided the model for the late The recent trend toward beardless-
plates, engraved locally, but as 1830s, since her slim waist; large, ness was undermined to some
much as a year out of date. liquid-dark eyes; and graceful, extent by a taste for side whiskers,
Its younger sister
slightly gently submissive, slope-shoul- too.
publication, Godey's Ladies' dered posture reflected the female The following decade, however,
Handbook (published out of Phila- ideal. brought a saner, orat least more
delphia from 1830 to 1898) is better The fashions that clothed this conservative approach to being well
known today and was, presumably, "perfect creature" are perhaps by dressed. The gentleman of the
the more successful magazine in its today's standards silly, but they 1840s, were he not a spendthrift
time, Godey's issued one monthly inspired some of the most enjoy- dandy, would require a minimal
plate— at first crude copies of plates able fashion plates. The exagger- wardrobe consisting of four morn-
in French magazines like Le Petit ated "champagne-bottle" shoulders ing coats, seven pairs of trousers,
Courrier— and later, imported it were emphasized with dropped plus various day and evening
metal plates from France, with the sleeve seams and vast collars or waistcoats (figure 14).
captions erased and adjusted to bared in off-the-shoulder evening The female's raucous ribbons
account for the many months gowns (figure 10). Belled skirts and bows also gradually gave way
elapsed in the overseas connection. dropped to floor length and were to neater tucks and ornate but
Godey's became an American decorated with every sort of lace, orderly passementerie and other
institution: even Gone With the ribbon and flora-punctuated braid trim (figure 15). Women were
Wind's Scarlet O'Hara pouted draping. Sleeves became exuber- quite literally subdued by longer
about the inconvenience of the antly puffed, narrowing to the wrist corsets, heavier skirts— and bulky,
Civil War since it prevented her (figure 11 ) or ballooning in leg-of- substantial shawls. Their profusions
receiving her copy of Godey's. (It is mutton-in-reverse configurations. of carefully designed curls were
also one of the first publications The taste for fripperies engendered tamed into smoothed-down, parted
outside of Germany to drop hand- equally frilly, fussy accessories: styles with, usually, two side
colored plates for generally unsuc- hats, aprons, gloves. chignons or rolls. Side-paneled
cessful color printing, which it did Parisian men of the period also poke-bonnet-shaped hats proffered
in 1890.) presented a rather "feminized" them limited views of the world,
The Lady's Magazine
Similarly, silhouette with a peculiarly unflat- much as if they were peering
began at about this time (1830) to tering emphasis on the hips. eternally from club chairs.
import French plates whose Tailcoats and even the skirted
18
19
19 Ball dresses
Les Modes Parisiennes, 1861
When Louis Napoleon returned own plates to import French ones, With all the French and British
to power in France in 1848 (later to the important new introduction The publications surviving and others
reign as Napoleon III), he brought Englishwoman's Domestic Maga- that appeared only briefly through
along a corseted, mustachioed zine chose to present many of these years, one German publica-
military-esque appreciation of style, David's pictures, from 1860 on. tion achieved what was probably
as well as a flamboyant, clothes- Frangois-Claudins Compte-Calix, the largest circulation of the time. It
mad wife, Eugenie. chief artist for Les Modes Pari- was no fewer than
printed in
The 1840s began a three-decade siennes (1843-1875), was, like fourteen languages under different
"golden age" of fashion plates, and many of his colleagues, a noted titles: its name in New York was
in 1843, two of the most significant watercolorist as well. His poetic, The Season.
French offerings made their sentimental style made for a sweet, Also in America, there was
appearances: Moniteur de la Mode naive attitude in his plates, espe- Harper's Bazar, which debuted in
consistently bore the work of artist cially those with women and 1867 and enjoyed prominence
Jules David, who led the era's new children (figure 16). And though until1898 (its current prestige and
wave of enlivened engravings. Les Modes started out larger than authority were regained about
Instead of charming but still stiff, quarto,it had to reduce to the size 1913). Bazar, however offered
were rich
portrait-like plates, his of other publications, explaining almost exclusively black-and-white
with movement and background the change to its readers with an engravings of European fashions
detail. He made a scene come editorial note about the shortcom- that had been "adapted" for the
alive— portraying women and ings of the postal service. distinctlyAmerican lifestyle.
children at the piano so credibly The Queen, born in 1861, was By the mid-Victorian era, fashion
that lovely tunes come to mind, or composed largely of articles on plates no longer reflected a style
rendering an outdoor setting so social and domestic topics, as well set by the Queen of England, but
completely that the locale can be as offerings of literature thought rather that struck by the new
envisioned perfectly. His best work suitable for ladies. Its plates— each regent in France. Napoleon III, a
exemplifies the fashion plate's new, containing two adults and one man interested in looking smart for
literal "atmosphere," and his child, or all children's wear— came glittering evenings, and who
detailed renderings of music rooms, primarily from Le Petit Courrier. It encouraged ostentation in matters
conservatories, salons and inciden- had a successful life, even beyond of style, was himself outdone by his
Victorian homelife. hand-colored plates and substituted said, in fact, that she could talk of
As English periodicals followed color-printed ones. It was the last nothing but clothes and beauty,
The Lady's Magazine's lead, and English hold-out on that aesthetic and that her nickname could well
gradually gave up producing their point. have been "the queen of crinolines."
20
\J i
(
21
20 Womarfs and boy's walking outfits Across the Channel, with Queen
Les Modes Parisiennes, 1866
Victoria in continual mourning, her
son Edward with his beautiful
Danish wife Alexandra also pre-
sented a royal example of gaiety
and a glamourous attitude that was
surely noted in fashionable Euro-
pean circles.
The arrogance of hindsight
makes the female costume of the
1840s seem ludicrous. Women
wore pantalettes under a stiff wool
and horsehair petticoat ("crin"
means horsehair in French) and up
to ten more petticoats, some of
which were boned and padded.
The desired effect was a floor-
sweeping skirt about four yards
around.
Heavy corsets contained fuller
22
21 Day dresses
.
22 Wedding and day dresses
LeFollel. 1882
Revue de la Mode, 1873
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REVU E DE LA MODE
LA MODE ACTUELLE
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23
23. Boy's and girls' communion outfits and woman's day dress
skirts became their biggest, their
Le Moniteur de la Mode. 1882
most impenetrable (figure 19). Her
particular style, however, was to
mixed messages.
The next decade saw the advent
of separates: bodices and hoop-
skirts, a penchant for fine laces and
24
24 Country dresses 25 Walking dress
llluslnrte Frauen Zeitung, 1905
Le Moniteur tie la Mode, 1885
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25
20. Heft. VII. Jahrgang Vierteljahrlich (6 Hefte) fl. 1.50 M. 2.50.
26
)
26 Sailing costume
Wiener Mode, 1894
jacket and pants (figure 18). the century, of course, saw several brocades into popular acceptance,
Though the late-Victorian, then older publications flourish, too. Le and he himself proclaimed exul-
the Edwardian period, through to Moniteur de la Mode, for instance, tantly that he'd "dethroned the
As Vyvyan Holland laments in his plates. Vyvyan Holland suggests, a the ladies' dressmakers— the
book Hand Coloured Fashion bit petulantly, that part of the women to whom fashion plates
Plates, "... mechanical decline in plates was due to the were ultimately directed— because
colour-printing began to get a "ugliness" of the clothes. That now every woman of fashion
fashion magazines made their Pans who. in 1863. changed the influence, the emphasis, the bulk of
debuts in the years between 1840 fashion world forever. Charles skirts began, still with the aid of
and 1870, and that comparatively Frederick Worth showed finished pads, wires and mini-panniers, to
few containing fashion plates dresses on models to prospec-
live recede to the back, with some
appeared between 1870 and the and haute couture as
tive clients, fullness at the hips, creating the
turn of the century. Among the we know still, was born. Worth
it bustled silhouette.
notable exceptions: Revue de la had opened his own maison on the Sub-trends included the reintro-
Mode (1872-1888), I' Art et la Mode rue de la Paix and by 1867 had duction of the polonaise (figure 21
(1880-1900), and a new periodical become equally selective about the (or Polish national costume), to
entitled Wiener Mode (there had quality of his materials (eventually, Pans around 1877, which in turn.
been another) that bowed in 1887. he had fabrics created to his seems to have influenced Worth's
In1870, during the Franco- specifications), and about his princess gown. The princess
Prussian War many of the English, clientele. He shaped the snobbish involved a skirt that was tight to the
German and American magazines aura of haute couture at its infancy. knees and then flounced. And, by
were left in the proverbial lurch. Whatever his pretensions, Worth 1879, there was a vogue for the
Owing perhaps to its place in the did have a refined taste that was princess robe, a silhouette that fol-
French soul, fashion carried on effectively brought to bear when he lowed the figure and at the
in front
under siege, and somehow, most of began weeding through the wild sides, but was bunched up in back.
the Parisian publications kept right ornamentation of women's dresses. These are all variations on the
on publishing. He is credited with bringing pre- bustle theme, though, which at its
This period preceding the turn of viously ignored satins and silk pinnacle included a train, a tiny
27
27. 'Lampshade" dress with hobble skirt
elongated and pointed waistline,
Gazette du Bon Ton 1913
and bell-shaped crinolines to
or nape-of-the-neck cascades of
ringlets required that bonnets be
cut out in back. Fancy buttons;
single diamond or paste earrings;
fans on slipknots attached at the
waist; high, tight necklines and
high-heeled boots were essentials
to the well-dressed woman.
poor children.
Pity the was in It
28
28. Afternoon suit
cling. It wasn't until 1920 that long
Gazette du Bon Ton, 1913
pants were generally available to
little boys.
The 1880s saw another mini-rev-
olution in female fashion. With the
opening of the Savoy Hotel restau-
rant in London, women began to
have trendy yet respectable places
to go to show off their expensive
and lavish clothes. At the same
time, women became free to
participate, however gingerly, in
sports like bicycling, boating (figure
26), and skating. The see-and-be-
seen compulsion, which ran right
through the Belle Epoque, through
the Jazz Age, and which still
pertains today, was alight. And the
sporting theme opened up entirely
new possibilities— requirements, in
30
29 Suit
Gazette du Bon Ton, 1920
hips were held up as examples of course, he elaborated on his own —with pants!
perfection. They were dark, with the concept, creating Orientally- And so it is that fashion plates,
palest skin possible, on the order inspired tunics, kimono-wrap tops as up-to-the-minute recordings,
of Lily Langtry, Jennie Churchill, or (figure 27), and turbans to be worn offer a delightful view of the tastes
the girl Charles Dana Gibson made with his gowns. Poiret was also the and tendencies of their times. Seen
famous. originator of the loose sack dress against the entire spectrum of
To get the look, women strung and, in a perverse relapse, of the communications, they hold an
and fastened themselves into hobble skirt (figure 28). (This important place between the
torturous waist-shrinking corsets contrivance first appeared in 1910, completely costumed miniature
(the extremistshad lower ribs and for several years fashionable dolls Mme Rose Bertin, Marie
removed) and then used starched women stumbled, teetered and, Antoinette's dressmaker and confi-
lace and padding to fill out the well, hobbled about in these dante, sold to inform women of the
bosom and hips. Puff-sleeved ridiculously narrow creations.) current court style, and today's
blouses with high collars, trailing For the men, the look became prime purveyors of fashion informa-
skirts, heeled boots and upswept cleaner-lined and narrower, too. tion. In fact, the successors to
hair rolled over horsehair "rats" Shorter jackets with wider lapels fashion plates are really two-fold:
topped with huge hats— that was topped longer, creased and cuffed photo-filled, glossy magazines that
"it!" trousers (Edward VII is named as are produced monthly by the
But as reaction to the stifling the instigator of creased pants hundreds of thousands, and mass-
Victorian era built, and social legs). was the slick and slim
It produced, mass-distributed paper
influences— not the least of which Arrow Collar man who projected were
patterns. For fashion plates
was the suffragette movement- the male ideal. meant as much to instruct her
developed, something had to give. The First World War caused a dressmaker as to amuse the
It did, and it was the corset. general hiatus in the development fashionable lady. Fashion plates are
A Parisian designer named Paul of fashion—with the important original, idiosyncratic and pleasing
Poiret, who had worked for a time exception that skirts rose to ankle- proof of the adage: "One picture is
with Worth, read theminds of height or above (figures 29 and 30) worth a thousand words."
contemporary women and began —after which emerged the flapper
showing dresses with no waist at style. And in the ensuing era of
all, but rather flowing affairs that proliferating couturier names, Coco
resembled ancient Greek tunics. Chanel dominates. She embodied
Often gathered under the bosom, the easy-going style of the time,
Poiret's dresses fell in a relatively with her bobbed hair her little black
unadorned simplicity to the floor Of evening chemises and her sweaters Joan Lancaster Harting
31
30. Day dress
Selected Bibliography
Gazette du Bon Ton, 1921
Holland, Vyvyan
Hand Coloured Fashion Plates
Boston: Boston Book and Art Shop, 1955
Batterberry, Michael and Ariane
Mirror, Mirror, A Social History of Fashion
New York: Holt, Rinehart and
Winston, 1977
Hall, Carrie A.
From Hoopskirts to Nudity
Caldwell, Idaho: The Caxton
Printers, Ltd., 1938
Lurie, Alison
The Language of Clothes
New York: Random House, 1981
Blum, Stella
Ackerman 's Costume Plates,
Women 's Fashions in England,
1818-1828
New York: Dover Publications, Inc., 1978
Laver, James
Clothes
New York: Horizon Press, 1953
Flugel, J.C.
The Psychology of Clothes
London: The Hogarth Press, Ltd., 1950
Roach, Mary Ellen and
Joanne B. Eicher
The Visible Self:
Perspectives on Dress
Englewood Cliffs, N.J.:
Prentice-Hall, 1973
Blum, Stella
Victorian Fashions & Costumes
from Harper's Bazaar, 1867-1898
New York: Dover Publications, Inc., 1974
Hollander, Anne
Seeing Through Clothes
New York: The Viking Press, 1978
32
Back Cover:
Day dress
Journal des Dames et des Modes, 1914
Cooper-Hewitt Museum
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