Design Thinking

COURSE INFO SHEET

A2 REGULATION
(IV SEMESTER)

MVGR COLLEGE OF ENGINEERING (AUTONOMOUS)

DEPARTMENT OF CSE & IT
 Design Thinking

IV - SEMESTER L T P C
3 0 0 3

A2CIT20
5 Design Thinking
Total Contact Hours : 40
Prerequisites: None

Course Objectives

COBJ1: Students will study various tools for Design thinking

COBJ2: Students will study Product development in startups

COBJ3: Students will study the thought process in designing radically new products

COBJ4: Students will be able carry out a case study with their knowledge on Design Thinking

On completion of the course, students will:

Course Outcomes

CO1: Have the ability to describe various phases of Design Thinking

CO2: Have the ability to describe various tools for Empathizing in Design Thinking

CO3: Have the ability to describe various tools for Ideation in Design Thinking

CO4: Have the ability to describe tools for Prototyping in Design Thinking

CO5: Have the ability to describe Design process to new Product development in startups

CO6: Have the ability to describe techniques to design Radically New Products

CO7: Have the ability to apply Design Thinking principles to design a New/Radically new
Product

SYLLABUS

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 Design Thinking

UNIT I: The Design Thinking process, Design brief as tools for empathizing

CG#1:

The Design Thinking process : Design thinking and its role in NPD,A framework of design thinking,
Principles of Design thinking

CG#2:

Design brief as tools for empathizing : Criteria of inspirational design brief,Example of an Inspirational
design brief in a Research project Case study-Sustainability, Writing the inspirational design brief

UNIT II: Persona and Experience Maps as Tools for Empathizing

CG#1

Persona as Tools for Empathizing: Defining Personas,Importance of Personas,Creating Personas

Case study – Software product using Personas Illustrative applications of Personas

CG#2

Experience Maps as Tools for Empathizing:

Customer Experience Map, case study - Physical Therapy project ,Inputs to the experience map, The
experience mapping process, Experience map as a springboard to innovative solutions

UNIT III: Ideation, Design Heuristics to boost Ideation, Prototyping and testing phases

CG#1

Design thinking to Bridge research and concept design

Challenges in Idea generation

The Visualize, empathize and ideate method

Case study – Industrial research studio

CG#2

Boosting Creativity in Idea Generation Using Design Heuristics Introduction

How Design Heuristics Were Identified: The Evidence Base

77 Design Heuristics for Idea Generation

How to Use Design Heuristics to Generate Design Concepts

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 Design Thinking

CG#3

The Key Roles of Stories and Prototypes in Design Thinking

A Design Thinking Product Development Framework

A Story

A Prototype

Putting It Together—Combining Stories and Prototypes

An Example from Industry-Orbit Baby

CG#4

Strategically Embedding Design Thinking in the Firm

Role of Key Personnel

Organizational Practices

Embedding Design Thinking

UNIT IV: Product Innovation

CG#1

The Role of Design in Early-Stage Ventures: How to Help Start-ups Understand and Apply Design
Processes to New Product Development

Introduction: An Emerging Start-up Culture

The Process: Winding from idea to product

Case Study: KidSmart Smoke Detector: An Alarming

Success from a Couple of Biz School Grads

Case Study: Clean Cut Towel Dispenser

Redesigning an Existing Product at a Lower Price Point

Troubleshooting Common Mistakes

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 Design Thinking

CG#2

Optimal Design for Radically New Products

Introduction- six ideas and their implementation

Communicate the Challenge Goal toward Radically New Products

Shift Time Frames to Future and Past

Promote an Emerging Technology Focus across the Consumption Chain

Promote the Use of Analogical Thinking

Look for Novel Ways to Solve Simple Problems

Leverage More Ideators via Crowdsourcing

UNIT V: Intellectual Property Protection for Designs

CG#1

“Design” in Intellectual Property

Utility Patents
Design Patents
CG#2
Copyrightable Designs for Useful Articles
Trademark Rights for ProductDesign

TEXT BOOK: Design think new product development essentials from the PDMA – Wiley
edition

REFERENCE: Product Design and Development  Karl Ulrich (Author), Steven Eppinger –

Fifth edition(Indian Edition)

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 Design Thinking

A1CIT206 Object Oriented Programming

Course designed by Department of CSE/IT

Course Objectives/ Outcomes/ CO1 CO CO3 CO CO5 CO CO7

Mapping 2 4 6

COBJ1 X X

COBJ2 X X

COBJ3 X X

COBJ4 X X X X

COBJ5 X X X

KNOWLEDGE CONCEPTS
UNIT – 1

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 Design Thinking

CLUSTER -1 (C#1)

The Design Thinking process, Design brief as tools for empathizing

CG#1:

Design thinking and its role in NPD

A framework of design thinking

Principles of Design thinking

CG#2:

Criteria of inspirational design brief

Example of an Inspirational design brief in a Research project Case study-Sustainability

Writing the inspirational design brief

UNIT – 2
CLUSTER -2 (C#2)

Persona and Experience Maps as Tools for Empathizing

CG#1

Defining Personas

Importance of Personas

Creating Personas

Case study – Software product using Personas Illustrative applications of Personas

CG#2

Customer Experience Map

case study - Physical Therapy project

Inputs to the experience map

The experience mapping process

Experience map as a springboard to innovative solutions

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 Design Thinking

UNIT – 3
CLUSTER -3 (C#3)

Ideation, Design Heuristics to boost Ideation, Prototyping and testing phases

CG#1

Design thinking to Bridge research and concept design

Challenges in Idea generation

The Visualize, empathize and ideate method

Case study – Industrial research studio

CG#2

Boosting Creativity in Idea Generation Using Design Heuristics Introduction

How Design Heuristics Were Identified: The Evidence Base

77 Design Heuristics for Idea Generation

How to Use Design Heuristics to Generate Design Concepts

CLUSTER -4 (C#4)
CG#3

The Key Roles of Stories and Prototypes in Design Thinking

A Design Thinking Product Development Framework

A Story

A Prototype

Putting It Together—Combining Stories and Prototypes

An Example from Industry-Orbit Baby

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 Design Thinking

CG#4

Strategically Embedding Design Thinking in the Firm

Role of Key Personnel

Organizational Practices

Embedding Design Thinking

UNIT – 4
CLUSTER -5 (C#5)

Product Innovation

CG#1

The Role of Design in Early-Stage Ventures: How to Help Start-ups Understand and Apply Design
Processes to New Product Development

Introduction: An Emerging Start-up Culture

The Process: Winding from idea to product

Case Study: KidSmart Smoke Detector: An Alarming

Success from a Couple of Biz School Grads

Case Study: Clean Cut Towel Dispenser

Redesigning an Existing Product at a Lower Price Point

Troubleshooting Common Mistakes

CG#2

Optimal Design for Radically New Products

Introduction- six ideas and their implementation

Communicate the Challenge Goal toward Radically New Products

Shift Time Frames to Future and Past

Promote an Emerging Technology Focus across the Consumption Chain

CSE/IT-MVGR COLLEGE OF ENGINEERING(AUTONOMOUS) Page 8

 Design Thinking

Promote the Use of Analogical Thinking

Look for Novel Ways to Solve Simple Problems

Leverage More Ideators via Crowdsourcing

UNIT – 5
CLUSTER -6 (C#6)

Intellectual Property Protection for Designs

CG#1

“Design” in Intellectual Property

Utility Patents
Design Patents
CG#2
Copyrightable Designs for Useful Articles
Trademark Rights for ProductDesign

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