It is very important to note that he is NOT encouraging guys to be jerks.

He has
simply identified the (positive) qualities that jerks have, which are attractive to
women. If you are a real "nice" guy, you must have lots of female friends that keep
ending up with jerks, so it is very natural to ask WHY?

He contends that women want guys to be a set of opposites, something like:

1. unpredictable, yet goal-oriented

2. spontaneous, yet plans dates

3. adventurous, yet in control

4. aggressive, yet mellow and cool

5. mysterious, yet their best friend