For instance, Nike made the premium version of its Nike Training Club app available for free.

Because it is connected with Nike’s eCommerce store, online sales rose by 30% in China during the
lockdown as more people do home workouts

To reduce support and service calls, introduce self-service tools on your website like chatbots. In
physical stores, consider investing in contactless payments, smart tablets, digital kiosks, even robots

COVID-19 retail trends have made BOPIS (buy-online pick-up in-store) and curbside pickup
increasingly popular. According to Adobe Analytics, compared last year, orders placed online and
picked up at stores grew by 208% from April 1st to 20th.

https://www.the-future-of-commerce.com/2020/06/01/covid-19-retail-trends/

https://www.tecnauk.com/phygital-retail-5-innovative-technologies-for-retailers/

Digital ads

Virtual store

Signing into an account (If any card is available, can input its no. & all transactions can be updated)

Upload your measurements

Virtual Trial Room

Schedule a visit & select all the items to trial

QR code on product to showcase the reviews

Billing

http://cmo.adobe.com/articles/2019/11/proximity-marketing-in-retail--let-s-get--
phygital---.html#gs.by790m

2. Customers are attached to digital channels in-store: A report by Windstream and Incisiv revealed
that around 75% of in-store visits are influenced by digital channels, with customers using mobile
phones primarily for product comparisons and product information. Mobile is one of the most
promising channels to reach customers directly. Research shows that 58% of shoppers rarely or
never find in-store ads valuable, so providing personalized ads directly to their phones may improve
the in-store experience

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-us-
consumer-sentiment-during-the-coronavirus-crisis

As consumers struggle with limited access, there is a shock to brand loyalty

More than 75 percent of consumers have experimented with a different shopping behavior during
the crisis, including trying new brands and places to shop. Of the consumers who switched stores or
brands, availability, convenience, and value were the main drivers. Digital channels including online
advertising and social media, as well as proactive researching were shoppers’ key sources of
information about these new places to shop

https://www.businesswire.com/news/home/20200324005062/en/Majority-Americans-Changing-
Shop-Due-COVID-19-Concerns
Consumers are taking extra precautions when shopping in-store. Nearly 60 percent of consumers
said they worried about shopping in-store. To mitigate their concerns, 85 percent said they were
taking one or more additional health precautions, such as disinfecting their hands and shopping carts
(92 percent), shopping at slower times (66 percent), using debit/credit cards to avoid handling cash
(63 percent) and using self-checkout (59 percent).