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BUILDING FOR

THE FUTURE
OUR VALUES PERFORMANCE 2014/2015
& OUR NEW COMMITMENT
CONTENTS
“I JUST WANT
4 INTRODUCTION

THE BODY SHOP TO 6


OUR VALUES
SUPPORT COMMUNITY FAIR TRADE

BE THE BEST, MOST


10 ACTIVATE SELF ESTEEM
14 DEFEND HUMAN RIGHTS
18 AGAINST ANIMAL TESTING

BREATHLESSLY
22 PROTECT THE PLANET
28 THE BODY SHOP FOUNDATION

EXCITING BRAND” OUR NEW COMMITMENT


32 OUR EVOLUTION TOWARDS OUR ENRICH NOT EXPLOIT™ COMMITMENT
36 HOW WE CAME UP WITH ENRICH NOT EXPLOIT™
DAME ANITA RODDICK
(1942—2007) 40 CORE ELEMENTS OF THE COMMITMENT
44 THE COMMITMENT: OUR TARGETS
52 THE COMMITMENT: MAKING AND MEASURING PROGRESS
54 ENRICH NOT EXPLOIT™. IT’S IN OUR HANDS
56 THE COMMITMENT IN ACTION: IT’S IN OUR HANDS

BUILDING FOR THE FUTURE 2014—15 3


INTRODUCTION
“MY HOPE FOR THE FUTURE challenges are ahead of us
and it is our responsibility to

OF THE BODY SHOP IS ensure our business is fit for


a positive and sustainable

PRIMARILY VESTED IN future. Building on the best


of our track record, our

THOSE PEOPLE WHO WILL BE


global Enrich Not Exploit™
Commitment – and the

THE CUSTODIANS OF OUR


knowledge, systems and
passion that underpin it – has

CULTURE AND OUR VALUES”


been designed so The Body Shop
continues to be a trailblazer,
fighting for a better world.

DAME ANITA RODDICK This report is a celebration of


our incredible achievements
In establishing The Body Shop and the way we run our over the past 40 years. It
as an ethical beauty business, business. This is as true in outlines key milestones in
Anita Roddick was ahead of her 2016, our 40th anniversary, The Body Shop journey,
time. Now, it is up to all as it was when Anita Roddick including our performance
members of The Body Shop opened her first shop in 1976. against our five core values in
family to pioneer a new 2014–2015 and our roadmap
kind of globally sustainable Our values influence for our new strategy. From
business for a new world. everything we do, from 2016, as outlined on pages 32
product development to our to 57, we will be driven by
supply chain and dealing our new Enrich Not Exploit™
OUR VALUES with customers. This has Commitment, rather than the
The Body Shop is a global helped us to be ethical values which have been our
ethical beauty business business pioneers and a reference point in the past.
with five core values: powerful force for change.
I would like to thank colleagues
• SUPPORT COMMUNITY I am pleased to report positive across our stores and offices,
FAIR TRADE performance against our values our partners, suppliers and
• ACTIVATE SELF ESTEEM in 2014–2015. This ranges customers for their role in
from more environmentally furthering our values – by
• DEFEND HUMAN RIGHTS
sustainable product joining our campaigns,
• AGAINST ANIMAL TESTING formulations and packaging investing in sustainable
• PROTECT THE PLANET to increasing our Community products and sharing our
Fair Trade spend. We also passion for positive change. I
provided significant support look forward to us all working
From 2016, we are evolving our for marginalised communities, together to fulfill our aim and
values-driven approach to work particularly through access to deliver our new Commitment.
towards our new Enrich Not education and clean water.
Exploit™ global commitment,
focussing on three pillars: But our most significant
Enrich our People, Enrich our values-driven investment and
Products, Enrich our Planet. achievement since 2013 has been Christopher Davis
Values have always been developing The Body Shop’s new International Director of
fundamental to The Body Shop global sustainability strategy for Corporate Responsibility
the future. The world’s biggest and Campaigns

4 BUILDING FOR THE FUTURE 2014—15


Community Fair Trade is The Body Shop’s “I WANTED TO TRY AND FIND
own independently verified fair trade PRODUCTS MADE FROM NATURAL
programme, created to help marginalised
communities improve their lives and alleviate
INGREDIENTS. AT THAT TIME, NO
poverty. We remain committed to trading ONE WAS TALKING MUCH ABOUT
fairly with our suppliers, large and small. THE ADVANTAGES OR POTENTIAL
OF NATURAL PRODUCTS BUT I KNEW
KEY ACHIEVEMENTS THAT FOR CENTURIES WOMEN HAD
BEEN USING ORGANIC POTIONS
1987 TO CARE FOR THEIR SKIN WITH
Our pioneering Community Fair Trade
programme started when The Body Shop EXTRAORDINARY SUCCESS.”
started sourcing ‘footsie’ massage rollers DAME ANITA RODDICK
from an education and employment charity
in India, which became a best-selling line

1989
We bought Nepalese sustainable paper gifts
made from plants clogging local waterways,
leading to new employment for people and
seed funding for community projects

1993

SUPPORT We sourced our first Community Fair


Trade ingredient – sesame seed oil

COMMUNITY
1994
Anita discovered shea butter from
Tamale, northern Ghana

FAIR TRADE
1999
We sourced organic cotton Moisturising
Gloves and Socks from Mauritius

2007
We were awarded ‘The Big Tick’ Business
In The Community Supply Chain Award

2008
We were the first to use fair trade
organic alcohol in cosmetics

2009
The Institute for Marketecology (IMO) certified
our Community Fair Trade programme

2011
We helped establish the Global Shea Alliance,
bringing industry members together to
improve benefits for producers and increase
the number of women involved in the trade

2013
BITC named The Body Shop International
Responsible Business 2013, based on our
Community Fair Trade programme

BUILDING FOR THE FUTURE 2014—15 7


ACTIVITIES AND SUPPORTING WOMEN
ACHIEVEMENTS 2014—2015 IN NICARAGUA
In Nicaragua, our innovative
pricing mechanisms recognise
the unpaid contributions

COMMUNITY
of women in sesame oil
production, such as fetching

FAIR TRADE
water, feeding workers and
caring for children. Our long-
term Community Fair Trade

2014–2015 25,000
WE WORKED WITH partner, the Juan Francisco
Paz Silva Co-operative, has
used this extra money to set
up a credit and savings scheme
COMMUNITY FAIR that has enabled 70 women
TRADE PRODUCERS to set up small businesses.
AND FARMERS IN
21 COUNTRIES In collaboration with the UK
Economic and Social Research
Council, Royal Holloway
University and Oxfam, we
funded PhD research into
RE
300ACHING
the impact of this approach.
OUR
P EO ,0 0 0
The study showed that it can
GLOBAL lead to participants having

WE BOUGHT OVER PROGRAMMES P LE greater incomes, status, self-

3 MILLION
esteem, access to external
SPENDING services and more support

KILOS
PASSED from men in household tasks.

OF COMMUNITY FAIR
£21 “OVERALL, IT SEEMS

TRADE INGREDIENTS MILLION THAT RECOGNISING THE


UNPAID WORK OF WOMEN
CAN HAVE SIGNIFICANT
“WITH THIS INITIATIVE,
ECONOMIC AND SOCIAL WE ARE BECOMING
Community Fair Trade was In 2014 we started sourcing Honduras, Nepal and Ghana,
BENEFITS… IT IS OPENING
NEW WAYS OF THINKING
EMPOWERED. YOU NO
a particularly busy area for
The Body Shop in 2014–2015.
Community Fair Trade
organic argan oil from six
enabling 700 children now –
and many more in future – to
ABOUT HOW GOVERNMENTS, LONGER HAVE TO WAIT
We received a Global Shea
Moroccan co-operatives.
This is providing 334 rural
access education. This is the
result of a Christmas 2013
DEVELOPMENT
ORGANISATIONS, FOR THE MAN TO TELL
Alliance Award for our
work over the past five
women with a regular
income, giving them greater
initiative where we donated
a specific amount of every
AND COMPANIES CAN YOU WHAT TO DO; NOW
WE MAKE OUR OWN
MEASURE AND RECOGNISE
years to help build a fair social status and financial Christmas gift sold in-store.
UNPAID LABOUR, WHICH
DECISIONS AND SHARE
and sustainable shea butter independence, reducing
industry. With other Alliance migration and supporting IS NORMALLY TAKEN

RESPONSIBILITIES
members, we have worked local economic development. FOR GRANTED.”
to increase the number of

WITH OUR PARTNERS.”


women involved in shea We finished building five FELICITY BUTLER,
production and secure greater schools with our Community
‘VALUING UNPAID
benefits for shea workers. Fair Trade suppliers in India,
LABOUR IN FAIR TRADE ISABEL, MEMBER OF WOMEN’S
PRODUCTS’ IN GENDER CO-OPERATIVE, NICARAGUA
& DEVELOPMENT 2014,
VOL. 22, NO. 3, 533–547

8 BUILDING FOR THE FUTURE 2014—15


The Body Shop wants to run a “WE WORK TO PROMOTE SELF-ESTEEM AND
business that makes people feel ENCOURAGE THE CELEBRATION OF THE UNIQUE
good about themselves. We are
an ethical beauty brand that
QUALITIES THAT MAKE EACH OF US WHAT WE
values who people are and what ARE. WE HAVE A GREATER RESPONSIBILITY
they do, not just how they look. TO OUR CUSTOMERS THAN SIMPLY TENDING
TO THEIR LOOKS. WE TRY TO CELEBRATE THE
KEY ACHIEVEMENTS WHOLE PERSON.”
1995 DAME ANITA RODDICK
The Body Shop UK stores
carried What Women Want
cards, receiving 14,000
responses in three months.
These were published in
a report and book and
influenced wider campaigning
on women’s issues

1998
We developed our self-esteem
campaign, featuring the body-
positive Ruby doll, to challenge

ACTIVATE
stereotypes and spark debate

2013
Self-esteem related to
disability became one of

SELF-ESTEEM
three funding priorities for
The Body Shop Foundation,
our company charity

ACTIVITIES AND
ACHIEVEMENTS
2014–2015
The Body Shop has continued
to support and build self-
esteem, particularly among
women, through our human
rights campaigns and income-
generating projects linked to
our Community Fair Trade
programme as well as in-
store and in the media.

BUILDING FOR THE FUTURE 2014—15 11


LOCAL ACTION GLOBAL ACTION
In 2014–2015 we also worked to boost self- The media continues to prey on the insecurities
esteem at a local level. In partnership with of women. Across the world, we are doing what
St John’s College, Brighton, our International we can to redress this balance.
Human Resources team based in the UK
arranged work placements for five young people Every poster we display in-store and every
with special educational needs. This helped to image on our website is produced
build the confidence and skills of people who to the following guidelines:
are often excluded from mainstream society.
• WE DO NOT ALTER THE SIZE OR BODY SHAPE
OF OUR MODELS
“YOU COULD FEEL HOW EXCITED THE • WE DO NOT USE UNNATURALLY THIN MODELS
LEARNERS WERE ABOUT ACTUALLY • WE DO MAKE SMALL ADJUSTMENTS TO COLOUR
BEING ABLE TO DO SOME TASKS FOR OR MINOR IMPERFECTIONS, ENSURING
SUCH A WELL-KNOWN BRAND. ALL EFFECTIVENESS OF VISUALS ACROSS DIFFERENT
OF THE LEARNERS REALLY ENJOYED SIZES AND FORMATS, THESE ADJUSTMENTS
THE EXPERIENCE OF WORKING IN ARE TO THE IMAGE AS A WHOLE AND NOT THE
A REAL-LIFE ENVIRONMENT. MODELS WE USE
YOU COULD SEE THE PRIDE IN ALL
OF THEM.”
DREW BAKER, ST JOHN’S
COLLEGE, BRIGHTON

12 BUILDING FOR THE FUTURE 2014—15


For 40 years, The Body Shop has worked KEY ACHIEVEMENTS
tirelessly to promote and defend human rights.
We use our global presence to campaign for 1991
human rights in the media and in our stores. The Body Shop supported the Tie
We also work with our suppliers to expand a Yellow Ribbon campaign, which
ethical trade practices that respect led to the release of hostage John
workers’ rights. McCarthy after five years of captivity

1993
“OUR RESOURCES, PLUS THE Our Free the Ogoni 19 Campaign
AUDIENCE OF MILLIONS PASSING BY was supported in 17 countries,
raising awareness of people
ON THE PAVEMENT AND THROUGH
persecuted for protesting against
OUR SHOPS AROUND THE WORLD, oil exploitation in Nigeria
HAVE COMBINED TO RAISE PUBLIC
CONSCIOUSNESS, ENCOURAGE 1998
Make Your Mark, our global campaign
ACTION AND EDUCATE.” with Amnesty International to
DAME ANITA RODDICK highlight the plight of human
rights defenders, collected over
3 million signatures and helped
secure the release of 17 prisoners

2000

DEFEND
We established the Human Rights Award
for grassroots human rights activists

2004—2008

HUMAN RIGHTS
Our global Stop Violence in the Home
campaign raised awareness, generated
funds for women’s crisis centres
and helped lead to domestic violence
being made illegal in Indonesia

2008—2010
In partnership with MTV International,
we raised £2 million for the Staying
Alive Foundation to raise HIV and
AIDS awareness among young people

2009—2012
Our Stop Sex Trafficking of Children
and Young People campaign mobilised
7 million people to demand action.
24 governments committed to
introduce new legislation to give
greater protection to those at risk
and support to those affected

BUILDING FOR THE FUTURE 2014—15 15


HUMAN RIGHTS CAUSES CHAMPIONED SINCE 1976 ACTIVITIES AND THE RIGHT TO EQUALITY
ACHIEVEMENTS

RELIEF
PROVIDING
HUMANITARIAN
2014–2015 In 2014–2015 we initiated diversity and inclusion training for our
UK-based international head office employees, to underpin our
global diversity and inclusion strategy. We will roll this training
Our work to defend human out across all employees in 2016 to ensure that diversity and
rights in the past two years inclusion permeate everything we do.
has involved fundraising,
awareness-raising and helping
to implement good practice
around the world.

THE RIGHT TO EDUCATION

We raised over £200,000 for


War Child through pre-packed
Christmas gifts sold in 2014.
The funds raised will support
6,000 children displaced by
war to meet their education
needs, ranging from early
years education to special
classes to catch up on missed
schooling. This support covers
the cost of around 5.27
million lessons – one lesson
per gift sold – giving children
PREVENTING

HIV
in Afghanistan, Jordan, the
Democratic Republic of the
Congo and Sudan hope for a
better future.

& AIDS
AND SUPPORTING THE RIGHT TO WATER ETHICAL TRADE
PEOPLE AND SANITATION

AT RISK
To have a positive impact on the lives of the people who
Our Christmas 2015 and make our products, we work with suppliers in more than
Ramadan 2016 fundraising 20 countries to improve workers’ rights and supply chain
aims to raise £210,000 to help ethics. Our code of conduct, assessments and external
N B UI
IO L Water Aid improve health and
hygiene through access to clean
auditing apply to 130 factories and 40,000 workers.
DI
CI LIAT

water. Through sales of special To support our vision and drive improvements we are a member
NG PE A

gift sets, we will fund projects of the Ethical Trading Initiative and share good practice
including a water, sanitation with other retailers and local partners. Our Ethical Trade
and hygiene programme in programme promotes respect for workers and the environment,
ON

CE Arba Minch Zuria, Ethiopia, but it can also have business benefits for our suppliers. Just
A N D R EC where 40% of people cannot a year after engaging in a capacity building workshop run
access clean water. Our plans through our Ethical Trade programme, one Chinese factory
to help the community build has indicated an improvement in their productivity.
a new water supply, safe
toilets and share hygiene We continued to hold an ethical trade day for our suppliers in
STOPPING messages will help to reduce China, where we are focused on ensuring that we work with

ONLINE disease, improve harvests and suppliers who are committed to reaching The Body Shop’s
increase school attendance. own standards. Held in conjunction with L’Oréal, H&M
BULLYING and the sustainable business specialist BSR (Business
for Social Responsibility), our 2015 event focused on
workers’ rights and supply chain transparency.

16 BUILDING FOR THE FUTURE 2014—15 BUILDING FOR THE FUTURE 2014—15 17
The Body Shop position is “WE HAD ALWAYS CAMPAIGNED VIGOROUSLY
clear: testing cosmetics AGAINST TESTING COSMETICS PRODUCTS
and toiletries on animals is
unethical. We have a long
ON ANIMALS BECAUSE WE THOUGHT IT WAS
history of campaigning to TOTALLY UNACCEPTABLE [THAT] ANIMALS
end this practice across the SHOULD SUFFER FOR VANITY.”
world. All The Body Shop
DAME ANITA RODDICK
products are vegetarian and
free from animal cruelty.

KEY ACHIEVEMENTS
1989
The Body Shop started
campaigning to end animal
testing in cosmetics, the first
cosmetics company to do so

1998
Following our sustained
campaign, the UK
government banned
animal testing of cosmetic

AGAINST
products and ingredients

2004
Campaigning by The Body Shop

ANIMAL TESTING
and BUAV (British Union for
the Abolition of Vivisection)
contributed to a European
Union ban on animal testing
in cosmetic products

2009
The European Union
banned animal testing in
cosmetic ingredients

2013
We celebrate a new milestone
as the sale and import of
animal tested products and
ingredients is banned in the
EU. Our campaign continues as
we collect 1 million signatures
A PIONEERING ROLE
in support of Cruelty Free Our belief that animal transformed the cosmetics
International for a global ban testing is not necessary to industry. For example, 2013
on animal testing in cosmetics prove the safety of cosmetic EU legislation that we helped
ingredients or product bring about means that the
formulations has been at sale and import of animal
the heart of The Body Shop tested cosmetic products and
for 40 years. We were once ingredients is banned for any
a lone corporate voice on company trading in Europe.
this issue. Thankfully, that We are proud that cruelty-
voice was listened to. free cosmetics are now the
Today, new technology and norm in much of the world.
legislation has permanently

BUILDING FOR THE FUTURE 2014—15 19


ACTIVITIES AND
ACHIEVEMENTS
2014–2015
As others in our industry
have followed our lead Against
Animal Testing in the beauty
industry, we continue to
advocate for global change
whilst ensuring that we meet
our own high standards. All
The Body Shop products and
ingredients undergo extensive
testing to ensure that they
are safe and effective, whilst
also remaining cruelty-free.

We use three main testing


methods involving computer
data, laboratory-created
tissues and people:

• In-silica (computer-based)
analysis uses readily available,
existing data which will help
us to assess the suitability
of similar materials through
a process of extrapolation
of this information

• Laboratory-produced EpiSkin,
grown from human skin cells,
allows us to conduct safety
checks on cells that react in
virtually the same way as
human skin without harming
any people or animals

• Finally to ensure good


tolerance on people we will AWARDS FOR THE BODY SHOP’S STANCE
often test our products using AGAINST ANIMAL TESTING
patch testing, which involves
1997
placing a very small amount
The first international cosmetics company recognised under
of product on a person’s
the Humane Cosmetics Standard
skin to ensure that it is safe
and effective, usually at the
2006
final stage of testing a new
Best Cruelty-free Cosmetics Award from PETA
formulation. We will also carry
(People for the Ethical Treatment of Animals)
out controlled user trials where
people test our products for
2008
both skin compatability and
Lifetime Achievement Award from the RSPCA (UK Royal
cosmetic effectiveness, under
Society for the Prevention of Cruelty to Animals)
the supervision of medical
experts when required

20 BUILDING FOR THE FUTURE 2014—15


The Body Shop was an early “HAVING CHOSEN TO TAKE AN ETHICAL POSITION
pioneer in green business ON THE ENVIRONMENT, THE IDEALS HAVE
and we constantly explore
TO BE SHARED BY EVERYONE CONNECTED
ways to run our business
in a more environmentally
WITH THE BUSINESS – STAFF, SUPPLIERS AND
sustainable way. CUSTOMERS. WE ARE NOT JUST INTERESTED IN
GOOD HOUSEKEEPING, WE ALSO WANT CHANGE:
KEY ACHIEVEMENTS LOCALLY, NATIONALLY AND INTERNATIONALLY.”
DAME ANITA RODDICK
1986
The Body Shop launched Save
the Whale, in partnership with
Greenpeace. We set up an
Environmental Projects
Department to coordinate
our campaigns and
commercial practices

1989
Our Stop the Burning campaign
collected almost 1 million
signatures to help save the
Brazilian rainforest, calling

PROTECT THE
on the government to reduce
burning of the Amazon

1993

PLANET
We banned PVC in
our packaging

2002
Our Choose Positive Energy
campaign with Greenpeace
promoted renewable energy,
presenting over 6 million
signatures to the World Summit
for Sustainable Development

2004
We were a founder member of
the Roundtable on Sustainable
Palm Oil (RSPO) – set up to
promote the use and growth
of sustainable palm oil

2007
All of our products became
100% vegetarian

2012
We launched our Pulse
stores, featuring more
energy-efficient lighting and
sustainable shop fit materials

BUILDING FOR THE FUTURE 2014—15 23


ENVIRONMENTAL ISSUES ACTIVITIES AND ACHIEVEMENTS
CHAMPIONED SINCE 1976 2014–2015

ENERGY AND CO2


CO2 EMISSIONS FROM OUR STORES CO2 EMISSIONS FROM OUR SITES
4500
25000

22500
20000 3400
3000 3000 3000
18000
15500

2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015

CO2 emissions in tonnes* CO2 emissions in tonnes **

Globally, we continue to explore ways to reduce of renewable energy where possible.


our energy consumption and harness renewable We encourage the third party contractors
energy across the business. who transport our products around the world
to adopt more sustainable practices such
We continued an impressive decline in our stores’ as using low emission vehicles and ways of
During 2014–2015, as well as pursuing our strategy and Enrich Not Exploit™ Commitment CO2 emissions, based on increased rollout of our moving more products in fewer journeys.
aims of reducing our environmental impact, we towards building on our environmental increasingly energy-efficient Pulse stores, which
invested a lot of time and resources in a wide- strengths and addressing areas where use low-energy LED lighting and more recycled
ranging sustainability audit. This knowledge our performance is less strong. materials. As of 2015, just over 50% of all our
REPORTING DATA
has enabled us to tailor our 2016–2020 stores sourced renewable energy. Increasing All data presented here is up to November 2015.
the number of stores using renewable energy
*Data for company stores is based on actual numbers
remains a challenge, as infrastructure in for a sample range of stores and extrapolated across
many countries where we operate cannot all our stores except franchised stores.

meet our renewable energy needs. We **Data for sites is actual data for our three largest sites –
remain committed to increasing our use London and Littlehampton (UK) and North Carolina (USA).

24 BUILDING FOR THE FUTURE 2014—15 BUILDING FOR THE FUTURE 2014—15 25
USE OF RESOURCES
SITES WASTE SITES WATER
SITE RECYCLING
SITE LANDFILL

1610 14100

12000 12100

1200 1210 11000


1150
9500
1000

590

200 200

30 10

2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015

Waste in tonnes *** Water in cubic metres***

To minimise our environmental in line with our body products. From 2012 to 2014, our Wood
impact, we research and aim By the end of 2015, all our Positive programme with the
to source sustainable materials products were free from World Land Trust ensured
to use in our products, polyethylene microbeads, that we planted and protected
packaging and stores. We are addressing discussions more trees than we used in
also focused on reducing our with key stakeholders who our packaging. Through this
water consumption across the are concerned about non- programme, we protected 200
business and remain committed biodegradable materials in hectares of forest and restored
to reducing the amount of the marine food chain. 89 hectares of habitat in
landfill waste we generate. Mexico, Ecuador and Brazil.
We have reduced the
Following introduction of our environmental impact of many In 2015, we replaced the
pioneering waste-reduction of our product packaging plastic vac forms used in gift
machine to separate products ranges, through technological packaging with corrugated
from their packaging in 2013, innovations that reduce the card; this change has helped us
we started processing much volume and weight of packaging reduce our use of plastic by 154
more waste and increased our materials. We have extended tonnes. In addition by reducing
levels of recycling, resulting our use of glass packaging as the weight of each Body Butter
in a reduction in our use research indicates that glass jar by just 2 grams, we will
of landfill in 2014–2015. has high recycling rates among reduce our use of plastic
However, we fell short of our consumers. Where possible – by a further 39 tonnes.
own expectations by failing in around 25% of our glass
to detect a leak in one of and plastic product packaging
our US sites, leading to an – we use post-consumer
overall increase in water use. recycled plastic and glass.
This has now been fixed. All of our wood-derived
packaging, accessories and
Since June 2014 we have shop fit materials are Forest
reformulated our facial Stewardship Council (FSC)- *** All data presented here is up to
November 2015. Data for sites is actual
skincare products to contain certified, indicating they come data for our three largest sites London and
naturally derived exfoliants, from sustainable sources. Littlehampton (UK) and North Carolina (USA)

26 BUILDING FOR THE FUTURE 2014—15


KEY ACHIEVEMENTS The Body Shop Foundation is the charitable arm of The Body Shop.
It funds innovative social and environmental projects around
1989 the world.
The The Body Shop Foundation
was formed as a way on Since 1989, The Body Shop Foundation has donated over £21
consolidating company giving million to thousands of small projects and charities focusing on
and our first two core projects human rights, animal welfare and environmental protection.
were the Eastern European
Relief Drive (now Children
on the Edge) and Brazilian
Healthcre Project (now Amazon
Rainforest Foundatiom)

1991–1993
Gordon Roddick brings the idea
of a street newspaper sold by
and for homeless people back
from his travels from USA.
‘The Big Issue’ becomes the
third core project of
The Body Shop Foundation

1997
We offered NGOs rent-free

THE BODY SHOP


accommodation in London,
including the Big Issue, The
Movement for the Survival
of the Ogoni People and

FOUNDATION
Womankind Worldwide

2004
We awarded Womankind
Worldwide £30,000 to support
women’s empowerment
in 70 countries

2007
The Body Shop Foundation
benefited from 3,308
volunteering hours (around
40% of time donated was by
The Body Shop employees)

2012–2015
The Body Shop Foundation
develops a ‘Challenge
Programme’, matching
international volunteers
with different challenges,
benefitting different causes.
Over the 3 years, over 130
global participants have
trekked, cycled, climbed,
rafted and helped build a
community school raising just
under £200k between them,
whilst raising awareness
on the issues highlighted

BUILDING FOR THE FUTURE 2014—15 29


ACTIVITIES AND ACHIEVEMENTS 2014–2015

THE BODY SHOP FOUNDATION’S


FUNDING FOCUS 2014-2015

43
DIFFERENT COUNTRIES
RECEIVED FUNDING

45
ANIMAL PROTECTION
GROUPS FUNDED:
£249,637
47
HUMAN RIGHTS
GROUPS FUNDED:
£308,289
39
ENVIRONMENTAL
PROTECTION
GROUPS FUNDED:
£205,901

“FUNDING FROM The Body Shop Foundation’s Since 2013 we have partnered
USAID AND activities are diverse. Here’s with Village Water, benefiting
THE BODY SHOP a flavour of how our recent 11 communities through water,
work has had a positive sanitation and hygiene projects
FOUNDATION impact on just one issue – to reduce life-threatening
WILL ALLOW OUR water and sanitation. diseases. We have helped
RESEARCH TO OFFER train people to build low-cost
AN INNOVATIVE AND We are providing £20,000 sanitation facilities using locally
to create a multi-lingual available materials.
EFFECTIVE SANITATION emergency sanitation manual The Body Shop Foundation
SAFETY PLANNING for use by NGOs, based on and The Body Shop UK also
PROTOCOL. WE HOPE proven approaches including publicised Village Water’s
THAT SANITATION USAID-funded research at 2014 Well Good appeal online,
the University of Brighton. helping to reach almost
ISSUES WITHIN Worldwide, water and sanitation 300,000 people and secure a
DISASTER ZONES WILL problems are the second grant of £287,392 from the UK
BE GREATLY CHANGED biggest killer of children Department for International
FOR THE BETTER.” under five – particularly Development (DFID).
in times of crisis, such as To find out more about
HUW TAYLOR, PROFESSOR disease outbreaks, forced The Body Shop Foundation, visit
OF MICROBIAL ECOLOGY, migration and earthquakes. www.thebodyshopfoundation.org
UNIVERSITY OF BRIGHTON

30 BUILDING FOR THE FUTURE 2014—15


“THE BODY SHOP IS CURRENTLY METAMORPHOSING,
BUT WE WILL SURVIVE AND THRIVE BECAUSE WE
HAVE A CONSISTENT RESPECT FOR OUR HERITAGE.
THE COMPANY STANDS FOR SOMETHING OTHER
THAN A MOISTURISER AND PROFITS. THIS IS THE
MODEL FOR THE FUTURE.”
DAME ANITA RODDICK

OUR EVOLUTION
TOWARDS OUR
ENRICH NOT EXPLOIT ™

COMMITMENT
THE REMAINDER OF THIS REPORT OUTLINES
THE BODY SHOP’S GLOBAL ENRICH NOT EXPLOIT™
COMMITMENT FOR 2020.

DEVELOPED DURING 2013, THIS ORGANISATION-


WIDE COMMITMENT WILL DRIVE OUR
PERFORMANCE OVER THE NEXT YEARS AND
STEER OUR LONG-TERM COURSE.

BUILDING FOR THE FUTURE 2014—15 33


The Body Shop’s founding principle was to be the first step on our journey
a force for positive change. This has guided us to achieving our aim to be the world’s most
through 40 years of growth, from a one-woman ethical and truly sustainable global business.
enterprise with a single UK shop to a global
business operating in 67 countries. This Commitment builds on the
L’Oréal Group’s Sharing Beauty
We were corporate social responsibility With All sustainability strategy while
pioneers, among the first global businesses taking forward the essence
to practise fair trade and conduct social and of The Body Shop’s founding
environmental campaigns. While we maintain principles in a new way to meet
these values today, they are less distinctive the challenges of a new era.
in 2016 than in 1976. It is time to move on.
Our Enrich Not Exploit™ Commitment will
The challenges facing the world have changed use our global presence to be a powerful,
significantly in the past 40 years. We recognise positive force for change and look to
that the earth’s resources are finite and influence others to join us. We are
cannot sustain humanity’s current behaviour. now putting this into practice
We urgently need to tackle climate change, globally, across all areas of our business.
habitat destruction, species depletion and the

OUR AIM IS TO BE
growing inequality between rich and poor.

At the same time, advances in science and Christopher Davis


technology have given us new insights into International Director of Corporate

THE WORLD’S MOST


these problems, tools to help address them and Responsibility and Campaigns
new ways of sharing important messages.

The key challenge facing The Body Shop at

ETHICAL AND
this milestone anniversary is how to orient
ourselves in this new global landscape so we
can achieve our aim of being the world’s most

TRULY SUSTAINABLE
ethical and truly sustainable global business.

Since 2013, we have worked hard to re-establish


ourselves as a trailblazer for positive change,

GLOBAL BUSINESS
influenced by the growing body of scientific
knowledge around sustainability (see page 38 for
more information). We are refocusing ourselves
to meet the challenges facing our planet and its
people in a more consistent and strategic way.

To do this, we undertook a comprehensive


review of our business across all areas
and 67 countries. We also implemented
systems, training and reporting to monitor
progress against tough new targets. And we
created a new internal advisory group and
a number of inter-departmental working
groups to facilitate co-operation and new
ways of working across the business.

This process has led to The Body Shop’s


Enrich Not Exploit™ Commitment, which
leverages our proud heritage and
reflects our aim. It demonstrates that we
have the confidence to try new approaches
and the humility to learn from past
mistakes as well as triumphs. It is

BUILDING FOR THE FUTURE 2014—15 35


Our Enrich Not Exploit™ products have a positive rather We also undertook
Commitment is our first than a negative social and research to ensure that the
towards our aim of being the environmental impact. Enrich Not Exploit™
world’s most ethical and truly Commitment resonates with

HOW WE
sustainable global business. Throughout 2013, 2014 and colleagues and consumers from
2015 we researched, developed around the world, as their
RIGOROUS APPROACH and refined our new approach involvement will be the key to
Our Enrich Not Exploit™ to meeting our aim in a its success.

CAME UP WITH
Commitment is based on the systematic way. In doing so,
knowledge that our planet we were inspired by academic COMBINING PRINCIPLES
maintains critical life systems,
provides all of our raw
research, theories and
frameworks from experts in
AND PRACTICE: PEOPLE,

ENRICH NOT EXPLOIT


PRODUCTS AND PLANET
™ materials, and assimilates
any waste we produce.
Advances in science and
many fields, including leading
scientists, inter-governmental
agencies and non-governmental
The primary focus of the
Commitment is using
technology have given the organisations. Debates, The Body Shop’s scale and
world new knowledge and we discussions and workshops networks to address the most
have used this knowledge to with the Building Research critical problems facing our
develop our Commitment. Establishment, the Eden planet. By mapping the world’s
The Body Shop’s response Project, Future-Fit Foundation, challenges and where
to what this new knowledge The University of Brighton The Body Shop can have
tells us must be to refocus and with The University the most positive impact, we
and redouble our sustainable of Cambridge Institute for identified the three core pillars
and ethical efforts to meet Sustainability Leadership were of the Commitment : People,
unprecedented challenges particularly influential and Products and Planet.
facing the world and its people. inspiring.
Each of these three pillars
For 40 years, The Body Shop Alongside this, we conducted has specific targets to help us
showed the world that business a thorough review of activities inspire and engage action – and
could be a force for good. and performance in all of our measure progress – towards
We are using everything we business areas – from sourcing our ultimate aim of being the
learned in the past 40 years renewable raw materials to world’s most ethical and truly
to set about becoming the package design and managing sustainable global business.
most ethical business that is transport networks, stores
truly sustainable and delivers and offices. This serves as a
long-term commercial success baseline and has influenced
without damaging the earth’s the detailed targets and
ecosystems. We want to ensure performance measures we will
that our business and our use up to 2020.

BUILDING FOR THE FUTURE 2014—15 37


STEPS
TOWARDS
A TRULY
SUSTAINABLE
BUSINESS
Instead of being driven by 1. Source all inputs
comparisons with our past in ways that have
performance, competitors no negative social or
environmental impact
or industry standards,
our Enrich Not Exploit™ 2. Emit no substances
Commitment is inspired by which could harm the
environment or society
the needs of our planet and its
people. This is not simply about 3. Ensure the presence
doing less harm, but rather of the business does
not cause disruption
about actively working toward
to ecosystems
a clear destination: a future in
which humanity and other life 4. Meet needs without
any environmental
can flourish on Earth forever.
impact, during product
Every company needs to do use and at end of life
its bit if such a future is to 5. Create a working
become a reality. But what environment within
part must The Body Shop play? which all employees
can flourish
To answer that question, we
worked with the Future-Fit 6. Help to create thriving
communities wherever
Foundation, building on best-
the business operates
available science to define
seven long-term goals that 7. Engage and empower
customers to act in the
we must ultimately strive
best interests of people
to meet to fulfil our aim: and the environment

38 BUILDING FOR THE FUTURE 2014—15


Fundamentally, the Commitment represents The Body Shop’s
first steps towards becoming the kind of business we want to
be and the kind of world we want to inhabit.
ENRICH OUR PEOPLE
It reflects The Body Shop’s core principles and strengths We celebrate the diversity
– things that set our brand apart. And it focuses on of people and reject a
The Body Shop re-establishing a leading role in ethical stereotype of beauty.
and sustainable business. Paying fair prices to our
Community Trade partners
Our Enrich Not Exploit™ Commitment is the expression is central to everything
of our values and who we are. We recognise that we do. We campaign for

CORE
diverse people inside and outside our organisation what’s right. We help our
inspire and enrich our business, and that we need to employees grow as people.
engage these people to achieve our aims. They also
recognise our power and responsibility as a trusted global

ELEMENTS
business to treat people fairly, reduce our environmental
impact and do what we can to protect the earth’s precious
resources – before it is too late.

ENRICH OUR PRODUCTS

OF THE OUR MANIFESTO Our products nourish, enrich


and uplift but never make
false promises. Our products
OUR STORY STARTED WITH ANITA RODDICK’S are inspired by the diversity

COMMITMENT
of nature and customs of
BELIEF IN SOMETHING REVOLUTIONARY; THAT people around the world. We
BUSINESS COULD BE A FORCE FOR GOOD, AND are experts in caring for
IN 1976 THE BODY SHOP WAS BORN. WE’VE all different skin types and
ALWAYS DONE THINGS DIFFERENTLY, BROKEN take pride in knowing how
to make them feel so good.
THE MOULD, BEEN BOLD, BEEN BRAVE.
TODAY, OUR COMMITMENT IS STRONGER
THAN EVER; TO ENRICH, NOT EXPLOIT.
FOR US, THIS MEANS ENRICHING PEOPLE AS
WELL AS OUR PLANET, ITS BIODIVERSITY AND ENRICH OUR PLANET
The world is our source of
RESOURCES. WE ARE COMMITTED TO WORKING beauty, but it’s facing
FAIRLY WITH OUR FARMERS AND SUPPLIERS devastation. We actively help
AND HELPING COMMUNITIES TO THRIVE. OUR enrich the biodiversity where
PRODUCTS ENRICH, BUT NEVER MAKE FALSE we grow our ingredients. We
act and campaign to enrich
PROMISES AND ARE NEVER TESTED ON ANIMALS. and support threatened areas

WE ARE PROUD TO BE ORIGINAL, IRREVERENT of outstanding natural value


to the planet.
AND CAMPAIGN FOR WHAT’S RIGHT;
TOGETHER WE CAN DO IT.
ENRICH NOT EXPLOIT™. IT’S IN OUR HANDS.

BUILDING FOR THE FUTURE 2014—15 41


OUR STRAPLINE AND LOGO

OUR TARGETS BY 2020


PEOPLE PLANE
UR UR T

ODUC T S
ENRICH O

ENRICH O
PR
EN
RICH OUR

PROTECT
10,000
HECTARES
75
MILLION
SQUARE
Ensure 100% of our natural
METRES
Double our community trade
programme from 19 to 40 ingredients are traceable and Build bio-bridges, protecting and
ingredients and help enrich sustainably sourced, protecting regenerating 75 million square metres
communities that produce them 10,000 hectares of forest and other of habitat helping communities to live
habitat more sustainably

Reduce the
ENVIRONMENTAL
HELP PUBLISH our FOOTPRINT
40,000
use of ingredients of our stores every
of natural origin, time we refurbish
economically ingredients from or redesign them
vulnerable people green chemistry and
access work around the biodegradability
the world and water footprint of REDUCE BY

10%
our products

THE ENERGY USE


OF ALL OUR STORES

8 MILLION Develop and deliver

Engage 8 million people in our


Reduce year on year the 3 NEW SUSTAINABLE
Enrich Not ExploitTM mission,
ENVIRONMENTAL FOOTPRINT packaging innovations
of all our product categories
creating our biggest campaign ever

Develop an Ensure that 70%


The Enrich Not Exploit™ To support our growing Despite this tough challenge, INNOVATION PIPELINE of our total product
Commitment strapline ‘It’s population, people and ‘It’s in our hands’ is hopeful.
INVEST that delivers pioneering
cosmetic ingredients from
packaging DOES NOT
contain fossil fuels

250,000
in our hands’ and our hand businesses across the world It communicates the fact that
biodiversity
and nature logo illustrate need to respect and look after we can all make a positive hotspots and
our vision of a symbiotic
relationship between humans
our planet’s rich biodiversity
as well as each other. In short,
difference – customers and
colleagues, young and old, rich
HOURS which helps to
enrich these
areas
POWER 100%
of our stores with
of our skills and know-how to renewable or
and our planet. We need we need to protect and enhance and poor, wherever we are. enrich the biodiversity of our local carbon balanced
each other to thrive but our planet and its people. communities energy
humans need to act now as
this relationship is at risk.

42 BUILDING FOR THE FUTURE 2014—15 BUILDING FOR THE FUTURE 2014—15 43
Our Enrich Not Exploit™ Commitment includes 14 targets for
The Body Shop to achieve by 2020*. The targets are the clearest
manifestation of who we are and what we stand for as we take
the first step towards achieving our aim. They will drive our
performance in key areas and our overall progress towards
our ultimate aim of being the world’s most ethical and truly
sustainable global business.

THE
TARGET 1: so we can share good practice across our wider
supply chain.
DOUBLE OUR COMMUNITY
TRADE PROGRAMME FROM 19 HOW WILL WE REACH THIS TARGET?

COMMITMENT:
TO 40 INGREDIENTS AND HELP By working with our partners across the L’Oréal
Group to develop formulations that promote the
ENRICH THE COMMUNITIES very best practices in our supply chain. Some of
THAT PRODUCE THEM the next 21 ingredients will be existing high-

OUR TARGETS
volume materials, where we will work with
WHY IS THIS IMPORTANT? producers to attain Community Trade status.
Our Community Trade partners demonstrate Others will be ingredients entirely new to us.
the best sustainability practices, standards
and approaches in our supply chain, ranging HOW WILL WE MEASURE IT?
from new agricultural techniques and smarter By tracking the number of ingredients that
production methods to positive impacts on local have attained Community Trade status and are
communities and ecosystems. They help us learn currently in production.

TARGET 2: suppliers, primarily for people living with


HELP 40,000 ECONOMICALLY disabilities, people from ethnic minorities and
the long-term unemployed. Aligned to L’Oréal
VULNERABLE PEOPLE ACCESS Group’s Solidarity Sourcing programme,
WORK AROUND THE WORLD we will develop projects with each supplier,
often supported by local non-governmental
WHY IS THIS IMPORTANT? organisations or other partners.
For economically vulnerable and marginalised
people, having a job can transform the future. HOW WILL WE MEASURE IT?
Employment allows people to take control Our regular supplier reporting and auditing
of their lives and provide for their families’ process will record the number of people
basic needs such as food, shelter, education employed. We will audit the number of people
and healthcare. benefiting from work as part of our broader
sustainable sourcing programme.
HOW WILL WE REACH THIS TARGET?
We will focus on increasing access to work
in small businesses and Community Trade

*One target (14) is to be achieved by 2016

BUILDING FOR THE FUTURE 2014—15 45


TARGET 3: HOW WILL WE REACH THIS TARGET?
ENGAGE 8 MILLION PEOPLE We will promote our campaigns across
all of our communication platforms – our
IN OUR ENRICH NOT EXPLOIT ™ stores, our website, via the media and with
MISSION, CREATING OUR external partners to raise awareness and
BIGGEST CAMPAIGN EVER involve new and existing customers. We will
present our campaigns in new and different
WHY IS THIS IMPORTANT? ways to maximise customer engagement.
The people of the world need to act now,
and in large numbers, to help safeguard HOW WILL WE MEASURE IT?
our planet. As a trusted global brand with We will count the number of people who sign
a history of successful activism, we are our petitions. We will also track the number of
uniquely able to voice the concerns of millions national and international institutions who we
of customers and persuade decision-makers lobby for change and will report on our impact.
around the world to implement measures
to secure long-term positive change.

TARGET 5: we will establish the country of origin for


all renewable raw materials we use. We will
ENSURE THAT 100% OF OUR also conduct comprehensive risk assessments
NATURAL INGREDIENTS ARE so we can ensure social and environmental
TRACEABLE AND SUSTAINABLY accountability across all priority supply chains.

SOURCED, PROTECTING Protecting 10,000 hectares: Our priority


10,000 HECTARES OF FOREST ingredient to help protect forest habitat
AND OTHER HABITATS is our Community Trade Brazil nut oil
from Peru. Sourcing this ingredient helps
WHY IS THIS IMPORTANT? the local community secure a reliable and
100% traceability & sustainability: Unless sustainable income without damaging the
we know where our raw materials come forest. This approach is in line with best
from and the conditions under which they practice recommended by World Wildlife
are produced, we cannot truly measure or Fund (WWF) and the Rainforest Alliance.
TARGET 4: HOW WILL WE REACH THIS TARGET? manage our impact on planet and people. We aim to expand it to beeswax from
INVEST 250,000 HOURS OF We will give every employee up to three days Cameroon and honey from Ethiopia in 2016.
a year (pro rata for part-time employees) to Protecting 10,000 hectares: Forests and
OUR SKILLS AND KNOW-HOW volunteer in their local community. Teams can other natural habitats are crucial life- HOW WILL WE MEASURE IT?
TO ENRICH THE BIODIVERSITY decide how best to use this time but will provide support systems for our planet, absorbing 100% traceability & sustainability: We will track
OF OUR LOCAL COMMUNITIES guidance to ensure that skills are used where CO2 to reduce the impact of climate change the proportion of renewable raw materials for
they can create the biggest difference, for and hosting rich biodiversity. Conserving which we have confirmed the country of origin,
WHY IS THIS IMPORTANT? instance by working with local charity partners. these habitats safeguards resources for established legal compliance, assessed social and
The Body Shop’s 25,000-strong workforce future generations while protecting the environmental risks and ensured accountability.
includes people highly skilled in areas such as HOW WILL WE MEASURE IT? way of life of indigenous people.
retail, supply chain management, marketing, We will measure the number of hours our Protecting 10,000 hectares: We will divide
finance and IT. Our employees’ skills and teams contribute in their local communities. HOW WILL WE REACH THIS TARGET? the tonnage of renewable raw materials we
passion have the potential to make a positive We will also share stories of colleagues’ 100% traceability & sustainability: In line purchase from relevant habitats by the area
impact on the communities where they work. community achievements around the with the L’Oreal Group’s Sharing Beauty required to generate this volume of material.
world to demonstrate the positive impact With All sustainability programme, and This approach reflects current best practice
of our community involvement. drawing on expertise from our well- for monitoring and evaluating the conservation
established Community Trade programme, benefit of non-timber forest products.

46 BUILDING FOR THE FUTURE 2014—15 BUILDING FOR THE FUTURE 2014—15 47
TARGET 6: meet or exceed this standard will require TARGET 8: specific species, the wider ecosystem and the
senior management permission to launch. While livelihoods of local communities.
REDUCE YEAR ON YEAR THE we may occasionally launch products that do
DEVELOP AN INNOVATION
ENVIRONMENTAL FOOTPRINT not meet the category average, each product PIPELINE THAT DELIVERS HOW WILL WE REACH THIS TARGET?
OF ALL OUR PRODUCT category will deliver overall year on year PIONEERING COSMETIC We will work with ingredient and biodiversity
improvement in these environmental standards. specialists around the world, including Fauna
CATEGORIES INGREDIENTS WHICH ARE and Flora International, to identify at least
WHY IS THIS IMPORTANT? HOW WILL WE MEASURE IT? SUSTAINABLY SOURCED FROM three effective cosmetic ingredients from
All consumer products enter the environment We are currently assessing every ingredient BIODIVERSITY HOTSPOTS biodiversity hotspots, where our sourcing helps
at some stage, either while they are used or we use to understand how biodegradable it to protect people and the planet. We will use
when they are disposed of. We need to be able is and the level of dilution required to avoid
AND HELPS TO ENRICH THESE these ingredients in new product formulations
to measure the potential environmental impact any negative environmental impact (its water AREAS and will work with our grassroots partners to
of our products and set targets to reduce this footprint). These two indicators will enable us support sustainable practices.
impact in the future. to compare the environmental impact of every WHY IS THIS IMPORTANT?
formulation we produce. We will calculate Ingredient innovation is vital for our business, HOW WILL WE MEASURE IT?
HOW WILL WE REACH THIS TARGET? averages for each formula type or category, enabling us to develop new and improved By tracking the number of ingredients sourced
Every time we develop a new formula for launch which will become the target for new formulas products. We know the planet’s biodiversity is in line with our rigorous selection criteria:
we will calculate its biodegradability and water to meet or exceed. We will recalculate the a great source of innovative materials, and • proven cosmetic benefit;
footprint and check these against the product averages annually, driving us to improve the also that biodiversity hotspots need urgent • feedstock that is traceable
category average. Any formula that does not environmental footprint of our products. protection. We will therefore seek out and source to a biodiversity hotspot;
ingredients from globally recognised biodiversity • help protect biodiversity;
hotspots. Our sourcing programme will select • not currently used by The Body Shop;
ingredients which drive the performance of our • relatively unknown in the rest of the
products and help sustain cosmetics industry.

TARGET 9: connect endangered habitats to protect them


and will support habitat regeneration where
BUILD BIO-BRIDGES, necessary. We will link this with our efforts
PROTECTING & REGENERATING to source sustainable ingredients and support
75 MILLION SQUARE METRES communities in biodiversity hotspots. From June
2016, Bio-Bridges will be an annual campaign
OF HABITAT, HELPING in-store and online. During the campaigns,
COMMUNITIES TO LIVE we will protect one square metre of habitat
MORE SUSTAINABLY for each customer transaction by donating
funds to our partner World Land Trust.
WHY IS THIS IMPORTANT?
Habitat loss, largely caused by farming HOW WILL WE MEASURE IT?
expansion and intensive harvesting of This scheme will be accredited by the
TARGET 7: open about our environmental performance forest products, is arguably the greatest Climate, Community and Biodiversity Alliance
to ensure that we are fully accountable to threat to our planet’s biodiversity. This is (CCBA), demonstrating its climate, social and
PUBLISH OUR USE OF our customers and other stakeholders. important to us as citizens of the world, biodiversity benefits. To comply with this
INGREDIENTS OF NATURAL but also specifically threatens the future accreditation, we will need to report impact;
ORIGIN, INGREDIENTS FROM HOW WILL WE REACH THIS TARGET? of key parts of our supply chain. As a primarily areas protected, impact on local
Once we have finished assessing our raw business that aims to be environmentally biodiversity and community engagement plus
GREEN CHEMISTRY, AND material portfolio, we will calculate the sustainable, protecting endangered habitats report on areas we have protected each year.
THE BIODEGRADABILITY biodegradability, water footprint and ingredients is vitally important to The Body Shop.
AND WATER FOOTPRINT of natural origin for each of our products. We
will publish this information on our website. HOW WILL WE REACH THIS TARGET?
OF OUR PRODUCTS Bio-Bridges will help us protect biodiversity
HOW WILL WE MEASURE IT? around the world in a holistic way. We will
WHY IS THIS IMPORTANT? We will track the amount and percentage of
The world’s non-renewable resources are product information published on our website,
running out so we must increase our use of both by the number of products covered and
natural ingredients from readily renewable the type of information (biodegradability,
sources to help reduce our environmental water footprint, ingredients of natural
impact. We want to be transparent and origin, ingredients from green chemistry).

48 BUILDING FOR THE FUTURE 2014—15 BUILDING FOR THE FUTURE 2014—15 49
TARGET 10: scores improve when stores are refurbished or TARGET 13: HOW WILL WE REACH THIS TARGET?
REDUCE THE ENVIRONMENTAL redesigned. We will reduce our stores’ energy POWER 100% OF OUR In countries where our stores do not
consumption by utilising better technology, currently run on renewable energy, we will
FOOTPRINT OF OUR STORES improved LED lighting, and using more recycled
STORES WITH RENEWABLE OR do what we can to access renewable energy
EVERY TIME WE REFURBISH OR and recyclable materials. CARBON-BALANCED ENERGY sources. Where this is not possible because
of local market conditions, we will invest in
REDESIGN THEM HOW WILL WE MEASURE IT? WHY IS THIS IMPORTANT? schemes with local partner organisations
WHY IS THIS IMPORTANT? We will use the best practice Material Scoring Use of non-renewable energy that produces to balance (offset) our carbon emissions.
Unsustainable use of raw materials contributes Mechanism and Low Impact Sustainability greenhouse gas emissions contributes to
to the depletion of the earth’s natural resources, Tool (LIST) from the Buildings Research global climate change. To help tackle climate HOW WILL WE MEASURE IT?
and the use of energy based on fossil fuels and Establishment (BRE) to rate the environmental change, businesses around the world need All our countries of operation will report twice
resulting greenhouse gas emissions, such as credentials of all our shop fixtures. All of our to find renewable solutions for their energy a year on how their stores are powered.
CO2, contribute to climate change. As a global countries of operation will report twice a year needs, and The Body Shop is no different.
retailer, reducing the environmental impact of on their store energy consumption and stores’
our stores is a key part of reducing our overall energy source
environmental footprint.

HOW WILL WE REACH THIS TARGET?


We will do a sustainability assessment of the
materials used in our stores in order and ensure

TARGET 11: HOW WILL WE REACH THIS TARGET?


DEVELOP AND DELIVER We will create opportunities to research, develop
and launch sustainable packaging materials,
THREE NEW SUSTAINABLE both within and outside The Body Shop. We
PACKAGING INNOVATIONS will engage external experts, from academic
institutions to inventors, as well as maximising
WHY IS THIS IMPORTANT? expertise in our own supply chain and L’Oréal
Sustainable packaging helps us and Group. We will also harness new technologies
our customers to reduce our impact on and existing technologies in a new context.
the environment, by consuming fewer
resources during production and increasing HOW WILL WE MEASURE IT?
recyclability. We will rethink how we We will require any packaging innovations we
package our products by innovating in use to deliver improved environmental results.
our packaging design and materials.

TARGET 12: We have already identified and are testing


ENSURE THAT 70% OF OUR potential opportunities to use plastic made
from alternative carbon sources. Using
PRODUCT PACKAGING DOES more recycled materials and increasing
NOT CONTAIN FOSSIL FUELS our use of alternative or natural materials
will also help us achieve our target
WHY IS THIS IMPORTANT?
TARGET 14:
The world’s reliance on fossil fuels HOW WILL WE MEASURE IT?
cannot continue – burning them is a We have reviewed our existing packaging and REDUCE BY 10% THE ENERGY HOW WILL WE REACH THIS TARGET?
significant contributor to climate change. understand the amount of fossil-fuel based USE IN ALL OUR STORES* We have developed guidance to increase
By reducing, and hopefully eventually materials we currently use. We will measure efficiencies in our stores through building
eliminating, our use of plastic made from our progress against target every six months WHY IS THIS IMPORTANT? awareness of energy efficiency and ways of
oil, The Body Shop supports the principle and will report the percentage of packaging As a business with environmental sustainablility reducing energy use, such as changing light
of keeping fossil fuels in the ground. materials we use by material type, recycled at its heart, we want to jump start our global fixtures and adjusting temperature controls.
material content, and whether the raw material energy efficiency in the first year of our
HOW WILL WE REACH THIS TARGET? is from a fossil fuel or alternative carbon source. Commitment. This will help to build momentum HOW WILL WE MEASURE IT?
We are developing a strategy to reduce our and employee engagement around our other We will track energy use in our stores,
use of fossil fuels in packaging materials. environmental initiatives. by country.

*This target (14) is to be achieved by 2016

50 BUILDING FOR THE FUTURE 2014—15 BUILDING FOR THE FUTURE 2014—15 51
Our Enrich Not Exploit™
Commitment consists of 14
targets. It is underpinned by
new systems and processes
in all areas of our business –
including our suppliers, raw
materials, people and products
– to ensure it drives our actions
every day.

THE
COMMITMENT:
MAKING AND Over the past two years we Across all 67 countries the power and influence of

MEASURING
have reviewed, strengthened of operation, we will measure The Body Shop’s global retail
and streamlined our core performance and progress structure.
policies and systems to monitor in waste production, water
and evaluate performance in use and energy consumption, Our Commitment was developed

PROGRESS
line with our new strategy. including our use of in close partnership with our
This will help us to achieve renewable energy. parent group. It is integrated in
our targets and work towards L’Oréal Group’s Sharing Beauty
our ultimate aim of being the In addition to internal With All sustainability strategy
world’s most ethical and truly management reporting, we will and its four pillars: Innovating
sustainable business. publish annual Commitment Sustainably, Producing
reports to ensure we are Sustainably, Living Sustainably
Regular reviews of our transparent about our business and Developing Sustainably.
performance against clear practices and our progress
policies and indicators will towards our targets. We will share our
help us to make adjustments This will also enable others to experience and learning
where necessary – and learn from our knowledge from our Enrich Not Exploit™
replicate our successes – to and experience. Commitment across the
ensure The Body Shop remains L’Oréal Group as well as
a pioneer in sustainable and WORKING AS PART OF The Body Shop family.
ethical business.
THE L’ORÉAL GROUP
To give an accurate picture To maximise our impact,
of our impact we are making the Enrich Not Exploit™
our environmental and Commitment complements
sustainability reporting more L’Oréal Group’s sustainability
comprehensive than ever. strategy while harnessing

BUILDING FOR THE FUTURE 2014—15 53


THE COMMITMENT IS A COLLECTIVE
ENDEAVOR BY THE WHOLE
THE BODY SHOP FAMILY. WE HAVE
WORKED HARD TO ENSURE THAT
OUR COMMITMENT RESONATES WITH
COLLEAGUES AND CUSTOMERS ALIKE,
AS WE CANNOT DO IT WITHOUT THEM
We are delighted that a survey But that is just the beginning “ENRICH NOT
among more than 500 of our and we will continually
office employees has given engage and inspire colleagues
EXPLOIT STANDS FOR
very positive feedback on our and customers around the GIVING – TO SOCIETY,
new Commitment. When we Commitment and will listen to ENVIRONMENT,
shared the Enrich Not Exploit™ their views and ideas.
Commitment with 1,000 members
ANIMALS OR PEOPLE.
of our customer research panel Employees will have access IT HAS A LOT
from around the world, they to booklets and factsheets to OF HEART.”
found it inspiring, honest keep them informed and help
and a good reflection of what them spread the word. They THE BODY SHOP CUSTOMER,
makes The Body Shop unique will also have opportunities to SINGAPORE
and respected. hear inspiring speakers and
to question senior managers specific campaigns, activities
“ENRICH NOT EXPLOIT about specific aspects of the and progress towards achieving
Commitment in informal our Commitment online and via
IS SIMPLE AND settings. We are also organising social media.
STRAIGHTFORWARD. regular events such as
IT EMPHASISES workshops and conferences to
make sure that store employees
RESPECT FOR THE and franchisee’s are fully
ENVIRONMENT AND involved in the Commitment.
FOR HUMAN BEINGS.”
Alongside this, we will of
THE BODY SHOP CUSTOMER, course share success stories
BRAZIL and learning points about our

BUILDING FOR THE FUTURE 2014—15 55


OUR The Enrich Not Exploit™ Commitment is the first step on the
ENRICH NOT EXPLOIT ™ journey to achieving our aim– each small step by each of our
colleagues and customers will help, from making minor changes
COMMITMENT
to their consumption patterns and behaviour to finding innovative
WILL INFLUENCE environmental solutions and backing our campaigns.
EVERYTHING THAT
THE BODY SHOP Our Commitment will be driven by engaging with key
stakeholders across the world, notably with the Future Fit
DOES, EVERY DAY, ALL
Foundation as we continue to explore and learn how to effectively
OVER THE WORLD. apply the 7 goals of sustainable development to our business, as
well as the University of Brighton and the Cambridge Institute for
Sustainability Leadership.

Each year, we will publish a Commitment report to update


internal and external stakeholders on The Body Shop’s
progress towards our 2020 targets and our pledges. We will
outline our performance against key indicators and will share
lessons learned.

THE
THE JOURNEY STARTS NOW. TOGETHER WE CAN MAKE IT.

COMMITMENT
IN ACTION:
IT’S IN OUR
HANDS

BUILDING FOR THE FUTURE 2014—15 57


AREAS OF THE WORLD HUNGARY PHILIPPINES
ICELAND POLAND
As at end of 2015, INDIA PORTUGAL
The Body Shop operates INDONESIA QATAR
stores in the following IRISH REPUBLIC ROMANIA
areas of the world: ITALY RUSSIA
JAPAN SABAH (MY EAST)
ANTIGUA JORDAN SARAWAK (MY EAST)
AUSTRALIA KOREA SAUDI ARABIA EAST
AUSTRIA KUWAIT & CENTRAL
BAHRAIN LATVIA SAUDI ARABIA WEST
BELGIUM LEBANON SINGAPORE
BERMUDA LITHUANIA SOUTH AFRICA
BOTSWANA LUXEMBOURG SPAIN
BRAZIL MACAU SRI LANKA
BRUNEI MALAYSIA WEST SWEDEN
CANADA MALTA SWITZERLAND
CZECH REPUBLIC MEXICO TAIWAN
DENMARK MONACO THAILAND
EGYPT MOROCCO TURKEY
ESTONIA NAMIBIA UNITED ARAB EMIRATES
FINLAND NETHERLANDS UNITED KINGDOM
FRANCE NEW ZEALAND USA
GERMANY NORWAY VIETNAM
GREECE OMAN
HONG KONG PAKISTAN

58 BUILDING FOR THE FUTURE 2014—15

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