Cross-border online shopper penetration in the Netherlands grew

from 37% in 2014 to 53% in 2019.

Netherlands: Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU
Countries, from Non-EU Countries and Total, in % of Online Shoppers in the Netherlands, 2014 - 2019

60%
52% 53%

46%
42% 42%
in % of Online Shoppers

40%
40% 37% 37%
33% 34% 34%
32%
30% 30% 29%

23%
20% 20%
20%

0%
2014 2015 2016 2017 2018 2019

Buying from Other EU Countries Buying from Non-EU Countries Total (from EU and Non-EU)

Definition: individuals who ordered goods and services over the Internet from sellers from other EU countries/ rest of the world (non-EU); ages 16-74
Source: Eurostat, January 2020
17
The USA (64%) was the top destination for cross-border online
shoppers in Mexico in 2019, followed by Asia (29%).
Mexico: Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online
Shoppers in Mexico, 2018 & 2019

USA 64%
72%

Asia 29%
38%

Europe 21%
16% 2019

Latin America 11%

4%
2018
Australia 1%
3%

Other 6%
4%

Don't Know 10%

4%

0% 20% 40% 60% 80% 100%

in % of Cross-Border Online Shoppers
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of 1,759 respondents in November 2019 and 1,873 in November 2018
Source: Asociacion de internet.mx, Claro-shop.com, Mabe, VISA, Walmart, Estadística Digital December 2018; Asociacion de internet.mx, VISA, KueskiPay, Estadistica Digital,
February 2020
18