Professional Documents
Culture Documents
The studio set: Will usually have a table or desk and seats
or a sofa.
Formal codes of dress: BBC1 & ITV are very formal with
shirts and ties for the gents to reinforce the importance
and seriousness of the news.
NEWS: BRAND IDENTITY
As we have mentioned different news programmes aim
at different audiences by playing with news codes and
conventions to create their own brand identity. When
Channel 5 news started it did this by the following.