Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Process of Bata LTD

    Uploaded by

    Asif Rajian Khan Apon
    21 views1 page
    Bata Ltd. is a shoe company operating in Bangladesh that follows a societal marketing concept. It focuses on understanding customer needs and producing high-quality, affordable products. Bata uses a network of partners and relationships inside and outside the company to effectively manage its marketing, distribution, and customer relationships. The document provides an overview of Bata's operations and marketing process in Bangladesh.

    Original Description:

    contents

    Original Title

    Contents

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Bata Ltd. is a shoe company operating in Bangladesh that follows a societal marketing concept. It focuses on understanding customer needs and producing high-quality, affordable products. Bata uses a network of partners and relationships inside and outside the company to effectively manage its marketing, distribution, and customer relationships. The document provides an overview of Bata's operations and marketing process in Bangladesh.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views1 page

    Marketing Process of Bata LTD

    Uploaded by

    Asif Rajian Khan Apon
    Bata Ltd. is a shoe company operating in Bangladesh that follows a societal marketing concept. It focuses on understanding customer needs and producing high-quality, affordable products. Bata uses a network of partners and relationships inside and outside the company to effectively manage its marketing, distribution, and customer relationships. The document provides an overview of Bata's operations and marketing process in Bangladesh.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    M a r k e t i n g P r o c e s s o f B a t a L t d .

    Contents
    TOPICS
    PAGES

    Executive Summary 1
    Introduction 2
    Company Overview of Bata 2
    Bata in Bangladesh 4
    Marketing Concept of Bata 4
    Marketing Model of Bata 5
    Marketing Management Orientation 5
    Production Concept 6
    Product Concept 6
    Selling Concept 7
    Marketing Concept 8
    Societal Marketing Concept 10
    Customer Relationship Management 13
    Partner Network 15
    Network inside the Company 16
    Network outside the Company 18
    Markets 19
    Recommendation 20
    Conclusion 21
    Bibliography 22

    You might also like