Letter of Transmittal

December 17, 2019

Jakia Nusrat Mithila
Lecturer
BBA Program
Department of Business Administration
Atish Dipankar University of Science & Technology

Subject: Submission of Assignment on “The Coca Cola Company”

Dear Madam,

I have prepared my Assignment on the topic of “The Coca Cola Company” under your kind
supervision as a requirement of completing the degree of BBA program. I have tried my best
to prepare the Assignment in consistence with the optimal standard under your valuable
direction.

I made every effort to reveal greater insight in this Assignment. I hope that this will meet the
standard of your judgment.

Thanking you for your kind supervision.

Sincerely yours

Umme Habiba Tanni

ID: 1830154231
Major in Marketing
Program: BBA
Department of Business Administration
Atish Dipankar University of Science & Technology

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 Acknowledgement

I would sincerely like to thank Jakia Nusrat Mithila for being so cooperative and
encouraging throughout the semester, she has delivered the course very loyally and sincerely
due to which I have a good understanding of our course, this Assignment has given us a
wider and informative prospect, it was really a reflective.

Finally, I would like to thank our family and friends for supporting us during the Assignment
of this Assignment and for contributing valuable inputs to the Assignment work.

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 Abstract
This report has been prepared with a specific purpose in mind. It outlines the history and
current scenario of the Coca-Cola Company globally and locally. The first part of the study
takes us through the present state of affairs of the beverage industry and Coca-Cola Company
globally.

The report contains a brief introduction of Coca Cola Company and Coca-Cola Bangladesh
and a detailed view of the tasks, which have been undertaken to analyze the market of Coca-
Cola we have performed Competitive, marketing mix and SWOT analysis of Coca-Cola
Bangladesh in order to identify areas of potential growth for Coca-Cola. We have also given
a brief description of Trends and Forces that are affecting Coca-Cola Company globally.

The main objective of this project report is to analyze and study in efficient way the current
position of Coca- Cola Company. The study also aims to perform Market Analysis of Coca-
Cola Company & find out different factors effecting the growth of Coca-Cola. Another
objective of the study was to perform Competitive analysis between Coca-Cola and its
competitors. Apart from these objectives this study is also conducted to understand the
Customer preferences towards various Coca-Cola products.

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