Thesis Report on

“Survey of prescription outputs of Beximco Pharma products against competitors,

with proposals for improving the present survey sysytem”

SubmittedTo:
Mr. Md. Fazlul Haque
Manager
Market Research & Statistical Cell
Beximco Pharmaceuticals Ltd.

SubmittedBy:
Mahmudul Hasan Fouji
Roll No: 53 (MBA) 6th Batch
Department of Marketing
University of Dhaka

December 05, 2006

December 05, 2006

Md. Fazlul Haque

Manager,
Market Research & Statistical Cell,
Beximco Pharmaceuticals Ltd.
Dhaka.

Sub: Submission of Thesis Report.

Dear Sir,

As assigned I am pleased to submit herewith the Report on the topic “Survey of prescription
outputs of Beximco Pharma products against competitors, with proposals for improving
the present survey sysytem” to fulfill the partial requirements of Thesis Program.

Despite of many limitations, I have tried my best to prepare a sound report on the
assigned topic.
Should you require any clarification, please call me at any time convenient to you.

Sincerely,

Mahmudul Hasan Fouji

Roll No: 53 (MBA) 6th Batch
Department of marketing
University of Dhaka
 ACKNOWLEDGEMENT

In preparing the report on, “Survey of prescription outputs of Beximco Pharma

products against competitors, with proposals for improving the present survey
system” I have had awonderful experience. First of all I would like to express my
gratitude to Beximco Pharmaceuticals Ltd. for providing me with this wonderful
opportunity to do my Thesis at the MRC department of the leading Pharmaceutical firm
of the country.

I would also like to thank Md. Fazlul Haque the manager of Marketing research and
statistical cell for supervising me through the entire Thesis period..

I am also thankful to Makhdoom sir (General Manager), Mamunur Rashid, assistant

market research officer of the Market Research and Statistical Cell for their help in
preparing this report.

I also thank my internee colleagues Nipun and Arif for being of great help. Finally, my
special thanks go to all the employees working at the Market Research & Statistical Cell
of Beximco who have really been very helpful and friendly throughout my Thesis
program. It has been a wonderful opportunity for me to work with them.

Thank you all.