BIGBANG SARDINES COMPANY

B. MARKETING PLAN

1. Products or services

I) What customer needs or want is being filled?

A consumer’s desire and specific benefits.

Use for daily life and necessity.

The product is about food which is sardines that we Filipinos are no stranger when it comes to it.

Especially for the poor, the company serve an affordable and accessible sardines.

II) What are the features and benefits of your product and services?

The sardines flavor is known to reduce the risk of heart problem and also lowers blood

cholesterol level.

Consumer can benefit from calcium found in tender fish bones that can be eaten along with the

fish meat.

A zero percent risk of having allergies.

III) How will your product be made or how will your service be provided?

Sardines are canned in many different ways. At the cannery, the fish are washed, their head are

removed, and the fish are then smoked or cooked, either by deep frying or by steam cooking,

after which they are dried. They are packed in either olive, soybeans oil, water or in a tomato,

chilli or cream sauce.

Sardines are typically tightly packed in a small can which is scored for easy opening, either with

pull tab, or with a key attached to the side of can. Thus, it has the benefit of being an easy

portable, nonperishable, self-contained food.

 IV) Who will supply the material?

Crown Trading Corporation a Japanese corporation that supply worldwide. They tend to

supply some products that are needed to make a sardines and different kind of flavors like sauce.

V) What future products/service will you offer, and when?

The company plan to promote the future product when they already reach their main goal and all

settled. Expecting that the future product is Fish sauce that commonly needed.

2. DISTRIBUTION

I) How will your product or service be distributed?

The finished product are distributed throughout every outlet in the market. However, one thing to

always consider about is the process itself, which thankfully can be best explained in these steps:

1. Keep sardines fresh

2. Sorting by size

3. De-scaling

4. Chop, chop, and chop

5. Canning

6. Cooking

7. Sorting and filling

8. Sealing and labelling

9. Shipping

3. INDUSTRY

I) What is happening in your industry (is it growing, stable or declining)?

 II) What do you believe the future hold for this industry?

The company believe that the future depends on what you do now, each day you are creating

your future life, so use your time in a wise manner. Bigbang Company is grateful for having a

good and hardworking employees who manage a good work, consistency have been the key to be

successful. Bigbang Company is doing well in this kind of industry and expect that Bigbang

Company will do better and be more successful in the future.

4. CUSTOMERS

I) Who are your customers – what does your customers profile look like?

Save More - Save More was founded in 1994. The company's line of business includes the retail
sale of a range of canned foods and dry goods.
Small groceries inside the market and some restaurant in Cagayan.
II) How many customers will your business have?
Bigbang Company have been supplying in many groceries (5) and restaurant (3)
III) What information do you have that supports your decisions about your customers?
Save More Company is a successful in industry, they have the highest percent of consumers

IV) What is the growth potential for this business? What is your plan of growth?

Bigbang Company is managing something big to generate larger profits, expand its workforce and increase
production. In the business sense, Bigbang organization’s growth potential is about the leadership’s
expectations for success, and the quantitative and qualitative measures used to determine expansion readiness.

Bigbang Company is open for investments to get a bigger goal, bigbang organization’s planned movement into
new markets, the development of new product lines, and the employment of more effective marketing
techniques.

V) What information do you have support your decisions about growth?

5. COMPETITION

I) Who are your main competitors?

Mega sardines Company, Youngs town, Mater Sardines

 II) What are their strength and weaknesses?

Strength:

Successful in the industry.

Famous can goods in the Philippines.

It has many different kind of flavors.

Weaknesses: