ALLAMAIQBALOPENUNIVERSITY, ISLAMABAD

(Department of Mass Communication)

Course: Research Methods in Mass Communication-II (5630) Semester: Spring, 2020

Level: MSc/PGD (Mass Communication) Total Marks: 100
Credit Hours: 03 Pass Marks: 40

INSTRUCTIONS
1. Assignments 1 and 2 cover units 1–4 and 5–9 respectively.
2. Each assignment carries 100 marks.
3. Write the assignments in your own words.
4. Since the nature of assignment questions requires from you to be more analytical
therefore, supplementary material from the study guides with information from other
suggested readings could be incorporate into it. Some of the questions require to include
the examples from Pakistani perspective/setting. So do not simply rehash material from
the study guide verbatim but rely on synthesizing materials from different units of the
study guide in your own language.

LIST OF CONTENTS
This package comprises the following material:
1. Study Guide
2. Assignments 1 and 2
3. Assignment Forms 2 Sets (six Forms)
4. Schedule for Submitting Assignments and Attending Tutorial Meetings.

Note: If you find anything missing from the above mentioned material, kindly inform:

The Mailing Officer

Mailing Section
Allama Iqbal Open University
Sector H-8, Islamabad
Best of Luck
Saadia Anwar Pasha
Course Coordinator

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 ALLAMAIQBALOPENUNIVERSITY, ISLAMABAD
(Department of Mass Communication)

WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING
THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM
AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.

Course: Research Methods in Mass Communication - II (5630) Semester: Spring, 2020

Level: MSc/PGD (Mass Communication) Total Marks: 100
Credit Hours: 03 Pass Marks: 40

Assignment No. 1
(Unit 1-4)
Q.1 What is the nature of Qualitative Research Design? Explain different types of it.
(20)

Q.2 Explain Descriptive Statistics with examples. (20)

Q.3 Discuss different statistical procedures to analyze mean differences. (20)

Q.4 Explain covariance and Correlation with their statistical procedures. (20)

Q.5 Mention the mechanics and writing styles of research report/thesis. (20)

Assignment No. 2
(Unit 5-9)
Total Marks: 100
Passing Marks: 40

Q.1 Explain different types of research in print media. (20)

Q.2 Describe characteristics of Rating and Non Rating Research. (20)

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Q.3 What research methodologies are used in campaign assessments? Discuss. (20)

Q.4 Explain different approaches to study media effects. (20)

Q.5 Elaborate general ethical principles of research writing. (20)

AIOU-AS-266(20)PPU-28-04-2020-650