ALLAMAIQBALOPENUNIVERSITY, ISLAMABAD

(Department of Mass Communication)

WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING
THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM
AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.

Course: Communication Theories - II (5636) Semester: Spring, 2020

Level: M. Sc/PGD (Mass Communication) Total Marks: 100
Credit Hours: 03 Pass Marks: 40

Assignment No. 1
(Unit 1-4)
Q.1 Explain George Gerber’s cultivation theory with special reference t mainstreaming,
and resonance effect. (20)

Q.2 Discuss the spiral of silence theory. (20)

Q.3 What does the uses and gratifications theory sy? How this theory is different from
hypodermic needle model theory? On which grounds scholars criticize the uses and
gratification theory? (20)

Q.4 Do mass media set audience agenda? Your answer should based n solid theoretical
basis. (20)

Q.5 What do you know about the diffusion of innovation theory? Discuss how an
innovation spreads through a social system. (20)

1
 Assignment No. 2
(Unit 5-9)
Total Marks: 100
Passing Marks: 40

Q.1 Discuss the history of media effects with special reference to bullet theory, limited
effects model and the renaissance of powerful media effects model. (20)

Q.2 What do you know about the uses and gratifications theory? How this theory is
different from hypodermic needle model theory? (20)

Q.3 Discuss normative theories of the press. (20)

Q.4 What do you know about chain and cross ownership in mass media? What are the
major national media chains in Pakistan? (20)

Q.5 Discuss the theory of “spral of silence”. (20)

AIOU-AS-268(20)PPU-28-04-2020-650