Interview preparation support material with solutions (Marketing)

Sample video link on how to solve

a guesstimate question: https://www.youtube.com/watch?v=v5eKAmZuQzs

 It is essential to come up with insights to answer any guesstimate question

Basics
To start with, look at the table given for India here (just rough
numbers): https://soumyagupta.in/useful-numbers-and-formulae-for-guesstimates-
market-sizing-266cef59eb7d

Next, look at the kinds of questions asked in interviews

at ExclusiveCaseInterview attached.

Look at the way, various guesstimates are done in kupdf.net

MBA Advanced (will be covered in class)

SEC statistics will help you to make sensible assumptions. Roughly remember the
SEC classification counts to make sensible assumptions
Remember the frameworks discussed in class - Distinguish yourself as MBA
graduates

The more you practice, the better you get!

(It is termed as “Guesstimate” – Meet Gandhi is right as per placement parlance but
so is Prof. Dixit, he preferred to use the term “Educated guess” in academic
parlance 😊)