Corporate Social

Responsibility

Prof. Dr. J. Christopher Daniel, M.A., Ph.D

What is Corporate Social Responsibility?
CSR is the continuing commitment by business
to behave ethically and contribute to economic
development while improving the QOL of the
workforce and their families as well as of the
local community and society at large (Lord
Holme and Richard Watts)

CSR is about how companies manage the

business processes to produce an overall
positive impact of society(Mallen Baker)

CSR is about capacity building for sustainable

livelihoods-skills building of Employees,the
community and the government

CSR is about business giving back to society

Corporate Social Responsibility-The
EU approach

Corporate Social Responsibility is a multi-

faceted concept, which is not easy to grasp
or define. It spans the three pillars of
sustainable development – economic, social
and environmental – and thus encompasses
a vast field of voluntary action by business
CSR means that responsible entrepreneurs
Why is Corporate Social Responsibility
important?
Factors influencing CSR
What are the key benefits of adopting
CSR?
 CSR Principles-Responsibility to customers
Organisation aims at winning and retaining customers by
developing and providing products and services of high
quality

Making certain that all products and services associated

with businesses are of a strict quality that accords with
and aims to enhance their market positions

Developing and maximising use of and accessibility to

technology for the benefit of customers

Ensuring that the quality of products and services meets

the requirements stipulated by the appropriate regulatory
bodies as well as all legal requirements

Competing fairly and ethically and within the

framework of applicable competition laws
Responsibility to employees
Responsibility to community
Responsibility to shareholders
 Corporate Social Responsibility: The Internal
Dimension

SOCIALLY RESPONSIBLE PRACTICES PRIMARILY INVOLVE:

I. HUMAN RESOURCES MANAGEMENT

Contd…
Continuation…...
II. Health and safety at work
III. Management of environmental impacts and
natural resources
IV. Adaptation to change
Corporate Social Responsibility: The
external dimension
United Nations Global Compact Ten Principles
Human Rights- Principle 1 Businesses should support and
respect the protection of internationally proclaimed human rights
& Principle 2- Make sure that they are not complicit in human
rights abuses.

Labour Standards - Principle 3 Businesses should uphold the

freedom of association and the effective recognition of the right
to collective bargaining; Principle 4 -The elimination of all forms
of forced and compulsory labour; Principle 5 -The effective
abolition of child labour; and Principle 6 - The elimination of
discrimination in respect of employment and occupation.

Environment - Principle 7 Businesses should support a

precautionary approach to environmental challenges;
Principle 8 -Undertake initiatives to promote greater
environmental responsibility; and Principle 9- Encourage the
development and diffusion of environmentally friendly
technologies.

Anti-corruption - Principle 10 Businesses should work against all

forms of corruption, including extortion and bribery. z
Types of CSR support
12 categories of Indian Corporates in CSR
(Source: www.indianngos.com)
Business- Nonprofits partnerships
 This slide presentation has been
prepared for Corporates,Social
Enterprises, International funders,
Foundations, Nonprofits involved in
CSR initiatives and students of
M.B.A,M.S.W,NGO management and
Social entrepreneurship programmes
 Presenter

Prof.Dr.J.Christopher Daniel,M.A.,Ph.D
{Former Professor of Social Work & Human Resources
Management}
Executive Director
Goodwill Social Work Centre
No:5,South Street Extension
Singarayar colony
Madurai-625002
INDIA
Email:chrisdangswc@gmail.com
Website:http://www.goodwillsocialworkcentre.org
Telephone:+91 0452 2531175