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ENTREPRENEURSHIP

DPB2012

CASE STUDY

NAME 1.
2.

REGISTRATION NO.

PROGRAMME

LECTURER NAME PUAN NEZA NURULHUDA BINTI NEKMAT

CLO 1= /64

TOTAL= /100
CHAPTER 1: INTRODUCTION TO ENTREPERNEURSHIP (CLO1)
CASE STUDY

QUESTION
Datin Vivy Yusof is an entrepreneur and the co-founder of FashionValet and The dUCk Group.
Now, she is a multi-million-dollar company with 150 employees and carrying 500 fashion
brands, FashionValet has offices and warehouses in Malaysia, Jakarta and Singapore, and ships
parcels daily to customers all over the world.
Based on the statement above, you have to identify about:
1. Introduction
-Background of successful entrepreneur. (4 marks)

2. Identify and describe FIVE (5) competencies of successful entrepreneurs with a


relevant example in her business perspective. (20 marks)

3. Conclusion
-What makes her different from other entrepreneur from your own perspective?
(4 marks)
4. References (4 marks)

QUESTION
Ramly bin Mokni in 1980, with the aim of developing a clean and good-
quality halal Western fast-food chain in Malaysia. Ramly started a business selling burgers
with his wife from street food stalls in 1979. The company owns a processing plant located in
SME Industrial Park, Mukim Batu, Kuala Lumpur offering career opportunities in management,
production to product marketing and distribution. To date Kumpulan Ramly has 10 subsidary
companies operating within the group.
Based on the statement above, you have to identify about:
1. Introduction
-Background of successful entrepreneur. (4 marks)

2. Identify and describe FIVE (5) competencies of successful entrepreneurs with a


relevant example in her business perspective. (20 marks)

3. Conclusion
-What makes her different from other entrepreneur from your own perspective?
(4 marks)
4. References (4 marks)

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