ENT 300

FUNDAMENTALS OF ENTREPRENEURSHIP

Commented [NABAH1]:
Cover buat macam nie (sebijik)

PREPARED BY:
Student’s Name : Muhammad Danial Iqhwan Bin Mohd Riat
Student’s Id : 2018257254
Group : P4PH1104C2

PREPARED FOR:
Lecturer’s Name : Dr Mohd Zaki bin Mohd Yusoff
SEMESTER : March -July 2020
Submission Date: : 26 June 2020
Table of Contents
EXECUTIVE SUMMARY ................................................................................................... 3
INTRODUCTION ............................................................................................................... 4
2.1 COMPANY PROFILE .................................................................................................. 5
2.2 COMPANY OWNERSHIP ........................................................................................... 7
2.3 VISION, MISSION AND OBJECTIVE OF COMPANY .................................................. 13
2.4 PRODUCT DESCRIPTION .......................................................................................... 13
MARKETING PLAN ......................................................................................................... 14
3.1 Product Description ...................................................................................................... 14
3.2 PRICING STRATEGIES .............................................................................................. 14
3.3PROMOTION STRATEGIES ........................................................................................ 15
3.4 DISTRIBUTION CHANNEL ........................................................................................ 16
3.5 Sales Forecasting .......................................................................................................... 18
ADMINISTRATION PLAN................................................................................................ 26

Commented [NABAH2]:
Buat semua capital words
(buat dalam kotak) bagi kemas
EXECUTIVE SUMMARY

The name of this company is ZAIA Enterprise. ZAIA Enterprise is the official deals
and showcasing for the high quality and one of a kind highlights cardigans in
Malaysian fashion advertise. We decide to sell cosmetic products (fashion design
product) because it has become a trend in Malaysia. (focusing on who? Muslim or
Commented [NABAH3]:
non Muslim) Gender? (male of female)
The main product of our company is ZAIA Star cardigan, which is a cardigan that can
be wear consecutive which back to back. The significance for the name ZAIA Star as
our product name is, represent the product that we sell well. This is because of with
the one of a kind highlights and consecutive cardigan, zipper to perform shape
Justify perenggan (bagi ayat selari) ikut line biru
additionally with decisions of shading. As example, clients can change into scarcely
any styles with only one cardigan. ZAIA Star symbolized of high quality of our
product that we offer to our client. We are accepted that quality is the most significant
perspective in our organization and without a doubt quality is a higher priority than
amount. We need our potential clients to satisfy with our item and can be our devoted
clients.
These days, there are numerous company (what company)~state the name of the
company that sell fashionable cardigans. To be thought about another cardigans brand
and our own is our we centre around selling the consecutive cardigan as our main
item. The highlights that can be wear back to front are the trademark of our item.
With the one of a kind highlights, this sort of business truly can possibly develop
future. As result, we have chosen to begin new business which will start to work in
the 2020 (specify the date of operation will be start), where this business can wander
right now business and build up an excellent competitive condition in fashion
industry.

.
INTRODUCTION Commented [NABAH4]:
TAK PERLU introduction (sebab dah ada executive
summary)

ZAIA Enterprise is a company that sells fashionable cardigans which will be wear introduction ni campur masuk dalam executive
summary
back to back. This new invention product was producing and has many features which
(DR. NAK EXECUTIVE SUMMARY) bukannya
will be accessories to be fashionable and convenience to career woman to rework introduction

themselves from formal to informal appearance or formal to informal look with only 1
cardigan. The prime quality material is used to form our cardigan to form sure that our
customers will feel comfortable using our brand clothes.
Our shop is found at Plaza Mahkota Business Centre,Melaka Raya , Malacca which
the situation well-known to be the commercial and textile city of Melaka. the thought
of the merchandise was come from the shareholders within the company, after we
attend the style show when all people, the shareholders travelling to Dublin. the three
in 1 jacket and back to back cardigans market are still unknown in Malaysian apparel
industry. So, we decided to bring this back to back cardigan fashion Malaysian
market.
Within the future, we believe that ZAIA Star cardigans are going to be able to
compete with the opposite clothes brand either locally or internationally. Besides, this
new invention cardigan will give massive impact within the market of apparel
industry this is often because the very fact that Malaysia being a fashion hub also
creates a wider marketing opportunity for our product which will outshines the cool of
our customers.
2.1 COMPANY PROFILE

ZAIA Enterprise could be a new partnership and also the business has been registered
under minister of Entrepreneurship on 7 May 2020 (7th May 2020). The business is formed
up by 5 members (state the name of members one by one including their postions) which
each fellow contribute to the capital distribution. After graduated from bachelor level of
education, all member adds one to 2 year to realize the experience from work before all
members decided to involve in a very partnership business and entrepreneur industry of
selling clothes.
ZAIA Star cardigans is under product sector which is selling clothes. Clothes have booming
the local economy after western countries discovered the potential of opening clothes
manufacturer in Malaysia. apart from that, the actual fact that Malaysia being a fashion hub
also creates a wider marketing opportunity for the style industry.
There are reasons why we elect this sector as our main business is because it's one in every
of the never dying business in today economy and that we believe Malaysia has the capacity
and potential to become a fashion market leader during this sector. apart from that, this
business had been chosen because it expected to come up with high profit and may be
expanded. This ZAIA Star cardigan product are unique from the other boutique followed by
reasonable and affordable price. We also believe that our product will be one in every of the
leading businesses which will give massive impact to all or any customer while providing
satisfaction and top quality of product to customers.
BUSSINESS LOGO

Commented [NABAH5]: (Dekat bawah logo tu)

letak
Diagram 1.0 shows the logo of Zaiza Enterprise
business

COMPANY’S BACKGROUND

Name of company: ZAIA Enterprise

Business Address: ZAIA Enterprise, Plaza Mahkota Business Centre, Melaka Raya , Malacca

Website Address: www.Zaiaenterprise.com

Telephone Number: 07-9561364

Fax Number: 07-9561365

Form of Business: Partnership

Main Activities: Sell fashionable jackets @ cardigans

Date of Business Registration: 7th May 2020

Registration Number: 001588765-K Commented [NABAH6]: Buat dalam kotak

tambah
1. Emel company
2. Future prospect of business
3. Business legal structure
4. Operation date start
2.2 COMPANY OWNERSHIP
General Manager

Name: Muhammad Danial Iqhwan Bin Mohd Riat

I/C No : 000705-04-0185
Permanent Address : Km250, Jln Ss5 Taman Sri Sutera ,Alor Gajah, Melaka
Email Address :Iqhwan_ze@gmail.com
Date of Birth :05th July 2000
Age :20 years
Marital Status : single
Academic Qualification :UiTM B.B.A( Hons) in Fashion designer.
Course Attended :Business Administrative, entrepreneur
Skills :-Well spoken and writing in Malay, English , Mandarin and Korean. - Creative &
Innovative thinker - Risk Taker & fast Learner
Experiences : - 1 year as one of designing team in SPAO clothing, S. Korea - 2 years as a
project manager of Dandy boutique, Malaysia
Present Occupation :General Manager of ZAIA Entreprise Commented [NABAH7]: Buat dalam kotak

Tambah
1. Capital contribution (RM BERAPA)
 Administration Manager

Name : Nur Illiyeen Binti Fawzi

I/C No : 000328-10-04-0460
Permanent Address : No.2 , Jalan Pinang, Taman Sayong Pinang, Bandar Tenggara, 81440,
Kulai jaya, Johor.
Email Address :Illiyeen_ze@gmail.com
Date of Birth : 28th march 2000
Age : 20 years old
Marital Status : Single
Academic Qualification : Degree and diploma holder in Administrative Management from
Uitm Shah Alam.
Course Attended : Human Resources by MARA & TEKUN
Skills : Good commands in Malay, English and Mandarin written and spoken Experiences :
Minimum 3 years experience of working as secretary at Butik Fareeda
Present Occupation : Administration Assistant manager.
 Marketing Manager

Name : Nur Fatinah Izzati Binti Abdul Majid

I/C No : 990604-04-5126
Permanent Address : No.84 Taman Tangkak Jaya Dua, 448.1500 Tangkak, Ledang
Email Address :Fatinah_ze@gmail.com
Date of Birth :4th June 1999
Age :21 years old
Marital Status :Single
Academic Qualification :Degree and diploma holder in Marketing in UiTM
Skills :Good commands in Malay, English and Mandarin written and spoken
Experiences :1 year as marketing advisor at Magista Drink
Present Occupation :Marketing manager of ZAIA Enterprise
 Operation Manager

Name : Nur Atiyah Binti Abdul Halim

I/C No : 990629-07-5102
Permanent Address : No.18, Kg.Parit Sawah, Kundang Ulu 84710 Muar Johor
Email Address :Atiyah_ze@yahoo.com
Date of Birth :29th 06 1999
Age :21 years old
Marital Status :Single
Academic Qualification :Degree and diploma holder in Operation management
Course Attended :Operation management by MARA
Skills :Good commands in Malay, English and Mandarin written and spoken
Experiences :2 years experience of working as operation assistant of Purple Boutique
Present Occupation :Operation manager of ZAIA Enterprise
 Financial Manager

Name :NurfarahinBintiMohdYusof
I/C No : 900908-01-1990
Permanent Address : No.18, Kg. ParitSawah, kundangUlu 84710 Muar johor
Email Address :Farahin_ff@yahoo.com
Date of Birth : 8th September 1990
Age : 26 years old
Marital Status : Married
Academic Qualification: Bachelor in Finance from UiTM Diploma in Business studies
in UiTM Course
Attended :Finance management by MARA
Skills : Good commands in Malay, English and Mandarin written and spoken
Experiences : 2 years experience of working as accounting at JACOB
Present Occupation :Financial manager of ZAIA Enterprise Commented [NABAH8]: Ubah font jadi *Times New
Roman’
 Capital And Account

The Partners shall immediately after the signing of this Agreement pay into an account to be
opened within the name of the Partnership Business (hereinafter refered as “the Partnership
Account”) a sum of Ringgit Malaysia Five Hundred Thousand (RM400,000.00) macam tak
logik sebab kalau modal RM 400,000 (at least buat RM 80,000.00 to 100,000.00) only or
the other sum as is also set by the Partners herein (hereinafter refered as “Initial Capital”). the
main points of the Initial Capital are as follows: Commented [NABAH9]: Spacing 1.5

Rapat sangat tu perenggan

Name Position Capital Percentage

Contribution Contributio
(RM) n
(%)
Iqhwan General Manager RM 120000.00 30%
Fatinah Marketing RM 80000.00 20%
Manager
Atiyah Operation RM 80000.00 20%
Manager
Eliyah Financial Manager RM60000.00 15%
Elliyeen Administration RM 60000.00 15% Commented [NABAH10]: Nama penuh
(bukan nama singkat)
Manager
TOTAL RM 400,000.00 100%

A. IQHWAN and FATINAH and ATIYAH and ELIYAH and ILLIYEEN shall be the
signatories to the Partnership Account.
B. Any payment out of the partnership account shall are first approved by all the parties
to the current agreement.
C. The Partners shall appoint an autonomous accountant (hereinafter called “the
Accountant”) to manage the yearly account of the Partnership Business.
D. The Partners shall properly keep all books of account of the Partnership Business at
the office of the Partnership Business and can open for inspection by any of the
Partners hereto at any time.
E. All the working staff are appointed by both Partners, and their wages and salaries
and other emoluments are fixed within the same way
2.3 VISION, MISSION AND OBJECTIVE OF COMPANY

VISION
To be the leader market in fashion business and have an honest and good relationship with
our customers Commented [NABAH11]: Tambah lagi vision
(tambah dalam 2 lagi)

MISSION
To satisfied customers fashion needs and widen our territory to all or any over the states in
Malaysia Commented [NABAH12]: Tambah jugak

OBJECTIVE
• To be known altogether states of Malaysia and other country
• To encourage Malaysian buy local clothes brand.
• to grant new invention of cardigans in Malaysian clothing industry. Commented [NABAH13]: Buat huraian panjang sikit
(jangan terlampau general)

MOTTO
Outperforms the cool of you

2.4 PRODUCT DESCRIPTION

ZAIA Enterprise is a company that sells fashionable cardigans which will be wear back to
back. This new invention product was producing and has many features which will be
accessories to be fashionable and convenience to career woman to rework themselves from Commented [NABAH14]: Specify to who

formal to informal appearance or formal to informal look with only 1 cardigan. The prime Chinese
Indian
quality material is used to form our cardigan to form sure that our customers will feel Malay
Foreigner
comfortable using our brand clothes. Commented [NABAH15]: Tambah huraian
material mades form what?
~silk
~silicon fabric
~synthetic fabric
~cotton
~mix cotton

bagitau corak jenis apa?

~corak moden
~traditional
~batik
~classic fashion
~weird and peculiar punya corak
~block colour
~solid colour
~nilon colour
~mixed colour
MARKETING PLAN

3.1 Product Description Commented [NABAH16]: Buat dalam kotak

The main product of our company ZAIA Star cardigan, which could be a cardigan that tak perlu Panjang berjela
(just bagitahu
can be wear back to back, the importance for the name of ZAIA Star as our product name is, ~description
~material used
represent the merchandise that we sell well. this is often thanks to with the unique features ~fixed cost (RM)
~variable cost (RM)
and back to back cardigan, zipper to perform shape also with choices of colour and pattern, ~mark up (how many percent); contoh 25%
~total cost (RM)
customers can turn out to be few styles with only one cardigan. ZAIA Star is symbolized of
top quality. We are believed that quality is that the most significant aspect in our company
and evidently quality is more important than quantity. We want our potential customers to
satisfy with our product and may be our loyal customers.
Moreover, our motto is ‘Outperforms the cool of you’, everybody need good outfits to
outshines themselves and gain confident in doing whatever they require. Mostly career
woman, whenever the retreat to from work but have meeting with friend they don’t must
worry run out time to alter clothes, because you'll be able to change style with only one
cardigan from our brand.
Nowadays, there are numerous that sell fashionable cardigans. To be compared too (to)
their clothes brand and ours is our we target selling the rear to back cardigan as our main
product. The features that may be wear inside-out are the trademark of our product. With the
unique features (what kind of feature of this cardigan available) kena nyatakan, this kind
of business really has high potential to growing future.

Commented [NABAH17]: Dr. Zaki cakap

*kalAU boleh lakar/lukis sendiri*

JANGAN AMBIL DARI GOOGLE

lepastu tambah ‘diagram 2.0’

Commented [NABAH18]: TADI dalam product
description
mention jual dekat perempuan
3.2 PRICING STRATEGIES kenapa ada lelaki pakai?
lepastu tambah ‘diagram 3.0’
Pricing strategies is one in all the key methods to make sure the corporate profit. It is
because the value will influence customers to shop for our product. Our company pricing
strategies are divided into two which are terms and special-order price. As distant as we
concern, we use price lining strategy. This method is sometimes used for retail customers.
However, for custom made and sellers, we used price supported cost strategy
3.3PROMOTION STRATEGIES
The existence of ZAIA Enterprise must be realized by our target market. Thus, as to
increase our target market awareness, we've developed certain promotion strategies. These
are the tactic we've used to promote our company’s product:

Banner and Signboard

Banner could be a piece of cloth with company’s details. Signboard is sign or notices that
using for advertising. Banner and signboard is one in every of the simplest methods to
market our cardigan. the explanation that we elect the banner and signboard is
straightforward to be seen by our customer due to the scale and clear. Second, the
signboard included company’s logo, name, address, number and company’s website. Third,
the signboard is placed at our boutique and office and lastly, with an attractive design and
colour will attract our customer to come back and see our product.
The scale of banner and signboard is about 4” x 15” (tak ada unit ukuruan) berapa?
(metre, centimeter, feet, length, width) with stainless-steel materials and sign board lighten
with colourful LED light and straightforward (Easily access) to be seen.
Business card
Our company have their own (business) card especially in management staff, for instance,
manager and executive. the cardboard is to push our company’s product. Besides we are
going to exchange (distribute) it with our customers, relatives, friends and neighbours. The
affiliation will help us promote our business as they get on commerce with us. Every manager
will get his or her own copies of business cards.
Company’s Facebook fan page and Instagram
We plan to make the hosted in the free hosted server. The address for our website is
https://www.facebook.com/Zaia-Star-cardigan-200720568708697/?fref=ts. we expect that Commented [NABAH19]: yang ni

our website will promote our business and inform the visitor of our website about our jangan lupa letak dalam
company profile
business and therefore the product we offer to the web site. this could ease our customer to
realize any information more effectively. this can be because by through our website, the
shoppers are always updated with our latest promotion, offerings, packages, etc.
Instagram is another tool to market our products. Nowadays, most Malaysians citizen have
Instagram account, thus, it's easier to approach them through this social networking. Besides
that, using this social networking is less complicated for them to access anytime and anywhere.
Our customers also may alert or notified the notification regarding our new product when the
notification
Marketing Budget Commented [NABAH21]: UBAH font jadi

Promotion Times New Roman

bukannya Arial
Promotion purpose: UNIT PRICE/UNIT TOTAL PRICE
item (RM) (RM)
)Flyers 100 0.20 20.00
Business Card 80 0.40 32.00
Banting 5 50.00 250.00
Paper Bag 1000 0.50 500.00
Grand opening - 5,500.00
TOTAL 6302.00

ITEM ITEMS FIXED ASSET OTHER EXPENSES

COST(RM) (RM)
FIXED ASSET Signboard 2000.00
PROMOTION Flyers RM 20.00
Business Card RM 32.00
Banting RM250.00
Paper Bag RM 1500.00
Grand opening RM5,500.00

2000.00 6302.00
TOTAL 8302.00

TOTAL 1ST YEAR RM 8302+(802x12 month) Commented [NABAH20]:

Monthly expenses =RM17926.00 buang unit RM
for one year(except
BUAT MCM NI
grand opening)

(RM)
3.4 DISTRIBUTION CHANNEL
We are as a wholesaler, use the below type of distribution channel for our business activities:

1.ZAIA Enterprise→Consumer
The first marketing is ZAIA Enterprise as a wholesaler will produce and sell our products
to our consumer directly. this is often where the patron will purchase directly our product.
additionally, we also handle consumer especially for special event such magazines photo be
after renting cardigans.
The location for our business is strategic enough that's at Plaza Mahkota Business Centre,
Melaka Raya. the situation is found within the a part of “centre city of Bandar raya
Melaka”between the town and also with reference to bank which is one amongst the new
business focus location in Malacca. Besides, there are plenty of parking lot facilities provided
nearest our place. this may help our product to be easily and reachable especially thereto entire
area.
Therefore, we believe that the selection of this location may result in maximum profit
within the future since that Bandar Raya Melaka is sort of famous. This location also has its
own attraction to customer because there are plenty of places for hanging out, meeting friends
and good for business purposes, etc.
3.5 Sales Forecasting

MARKET SIZE

Market size are often defined the numbers of buyers and sellers in an exceedingly certain
market from the target market. The target marketplace for our business is targeted to any or
all sorts of those that have different backgrounds of educations, income, social-class,
occupation and races. Our main business is found in Plaza Mahkota Business Centre,Melaka
Raya, Malacca . ZAIA Enterprise is that the fusion of innovation of cardigan jacket. the most
important factor that we use when segmenting our target market is by using geographic
factor, demographic factor and psychographic factor. ZAIA Enterprise targeting the which is
form local people in Malacca is subdivided into 2 categories which are teenagers and career
person and elder.
Teenagers
Nowadays, teenagers are interested in ‘hipster’ trends of garments that change theway
the scholar dressed while visiting college or hanging out with their friends. Besides, the
ZAIA Star cardigan have unique features and quite trendy looks which will be categorized as
‘hipster’ .
Elder and Career person
Not to forget, the career persons that loves fashionable clothes. The cardigan are
convenient for the career person as they will change from formal to informal looks with only
1 cardigan that have ‘inside-out-can-be-wear’ features, that may attract the career men and
girls to buy our cardigans.
Competition
Basically, competitors often defined as other firms or independent entities that offer
similar services or goods within the marketplace. Knowing the competitors and what they are
offering is extremely significant in putting in place a brand-new business. it'll trigger us
enhance our products, services and marketing. aside from that, it'll allow us to line our prices
competitively and help us to retort to rival marketing campaigns with our own initiatives and
efforts. Currently there are lots of cardigan shops existed in the surrounding marketplace which
suggests lots of rivals existed. In business, an organization in the same industry or an analogous
industry which offers an analogous product or service is assumed to be the competitor.
Based on our research, we knew that each competitor has their own strengths and
weaknesses. So, we've engraved more to maneuver a step ahead so as to compete with both
new entrants to our market and current competitors. Therefore, we are going to create
marketing strategies that take advantages of our competitors' weaknesses and improve our own
business performance. Assessing the threats posed by the competitors is incredibly important
so on manage our business successfully. These are the lists of our current potential competitors:

Andung Enterprise
No.S43, Pahlawan Walk Market Plaza Mahkota, Bandar Hilir, 75000, Melaka

Brands Outlet Dataran Pahlawan

Lot NO A-12, Dataran Pahlawan Melaka Mega Mall, Jalan Merdeka, 75000, Melaka

MMS Garment Enterprise

E 093, Ground Floor, Dataran Pahlawan Melaka Mega Mall, Jalan Merdeka, 75000, Melaka
MARKET SIZE
Huraian statistik penduduk Commented [NABAH22]: Kau ken acari
Statistic penduduk Melaka

dalam DOSM
Department of Statistic of Malaysia

Commented [NABAH23]: 1. ok, market size (tu

maksudnya) bilangan populasi orang akan datang ke
kedai kawasan kita (untuk satu tahun)
~maksudnya contoh
=10 % dari 1, 171,000.00
=117,100 orang akan datang ke kedai (untuk satu
tahun)
=1 tahun akan ada 117,100 orang datang ke kedai

2. dari 117,100 orang yang datang ke kedai,

~kita anggar depa beli 1 unit produk setiap bulan*
~kalau 12 bulan, depa dah beli 12 unit produk
~kalau setiap 117,100 orang datang beli 1 unit produk
untuk satu tahun
=117,100 orang x 1 unit produk x harga (contoh RM
2.00) x 12 bulan
= jualan market size (hasil jualan kita terima) adalah RM
2, 810,400.00

Commented [NABAH24]: 3. RM 2, 810,400.00 ini

dikongsi oleh peniaga competitor sebelum kedai hg
wujud
contoh:
1. kedai A 50 % market share x RM 2, 810,400.00= RM
1, 405,200
2. kedai B 50 % market share x RM 2, 810,400.00= RM
1, 405,200

4. tapi lepas kedatangan kedai hang (Kedai Hanis

Umairah)
~hang nak market 10%
so dia akan jadi mcm ni (market share kedai A dan
kedai B akan berkurang sikit, sbb hg muncul)
1. kedai A 45% x RM 2, 810,400.00 =RM 1,264,680
2. kedai B 55% x RM 2, 810,400.00 = RM 1,264,680
3. kedai Hanis Umairah 10% x RM 2, 810,400.00
=281,040
Commented [NABAH25]: 5. kedai Hanis Umairah 10%
x RM 2, 810,400.00 = RM 281,040

DARI MARKET SHARE 10% kedai hg (kedai Hanis

Umairah)
itulah hg punya sale forecast
maksudnya
~RM 281,040 adalah jualan hg *untuk satu tahun dari
10% market share dengan competitor lain (competitor
hg kedai A dan kedai B)

Commented [NABAH26]: RM 281,040 adalah jualan

*sales forecast untuk satu tahun

tapi kalau satu bulan berapa?

RM 281,040 / 12 bulan
=RM 23,420 untuk satu bulan

tapi ingat!

dekat situ kena pikir logik

~jualan sale forecast hg satu tahun adalah RM 281,040
~jualan sale forecast untuk satu bulan adalah tidak
tetap
~sebab apa?

sebab dalam bulan contoh

~bulan ramadhan
~bulan CNY
~bulan merdeka

bulan yang special ni (dia akan ada jualan meningkat)

so dari RM281,040, hang boleh letak lebih sikit
contoh:

bulan 5 adalah bulan raya

1. dalam kotak sales forcast untuk month 5
2. hang letak lebih (RM 28,000 *instead of RM 23,420)
3. tapi ingat
~bila hg subtotal tambah dari bulan satu sampai bulan
12
~total sale forecast hg untuk satu tahun mesti balance
RM 281,040 (kita panggil imbangan duga) (balance
kredit debit)

untuk tahun yang setereusnya

1. tahun kedua, jualan sale forecast hg akan meningjat
sebanyak 10%
2. tahun ketiga jualan sale forecast menignkat
sebanyak 15%

contoh
tahun 1; sale forecast hg RM 281040
tahun 2; sale forecast hg (10% X RM 281040) + RM
281040 =RM 309,144
tahun 3; sale forecast hg (15% x RM 309,144) + RM
309 144= 3*RM 355,515.60 sen*
Market Share before entry of ZAIA Enterprise:
Competitors Market Share (%) Market Share/Yearly(RM)
Andung Enterprise 35% 743400
Brands Outlet Dataran 35% 743400
Pahlawan
MMS Garment Enterprise 30% 637200
TOTAL 100 2124000

Market Share after entry of ZAIA Enterprise:

Competitors Market Share (%) Market Share/Yearly(RM)
Andung Enterprise 32.2% 679680
Brands Outlet Dataran 32.2% 679680
Pahlawan
MMS Garment Enterprise 30% 637200
ZAIA Enterprise 5.6% 118944 Commented [NABAH27]: Dr cakap

TOTAL 100 2124000 at least market share kena 10%

SALES FORECAST
This is important to measure the profit, loss or achieve hit by company. Besides that, it can
also be accustomed decide employment requirement levels. The expected sales of our product
for our customer are shown below:-
Month Total Sales (RM)
January 120000
February 110000
March 90000
April 120000
May 150000
June 130000
July 120000
August 110000
September 130000
October 140000
November 130000
December 100000
TOTAL 1st YEAR 1440000 Commented [NABAH28]: Sebab market size 10%
kena kira lain

TOTAL 1st YEAR 1440000

nd
2 Year(3%) 1483200 3% ↑
rd
3 Year(4%) 1542528 4% ↑
Amik sale forecast untuk tahun pertama dari market
share (yang font highlight warna hijau)
Commented [NABAH29]: kau tulis (increase 3 %)
Commented [NABAH30]: colum tu buang sbb dah tulis
increase 3%
The first year total sales is RM 1440000 (berdasarkan market share 10% ~dekat font
highlight warna hijau ~x boleh main agak saja. The sales is predicted to be increased by 3%
in second year to become RM 1483200 and it will continuously increase by 4%and the total sales
will be RM 1542528 in third year.

Month Price Unit Monthly Sales (RM)

January 200 600 120000
February 200 600 110000
March 200 600 90000
April 200 600 120000
May 200 600 150000
June 200 600 130000
July 200 600 120000
August 200 600 100000
September 200 600 130000
October 200 600 140000
November 200 600 130000
December 200 600 100000
MARKET STRATEGY

Product and Services Strategies

ZAIA Enterprise isn't only selling the cardigan but we also accept any order to make any
design from the shoppers but it must be a back to back cardigan design because it is our main
product features. (and also received orders to design a new cardigan fashion based on the
customers’ taste and preference) This differentiates our product from our competitors
moreover on attract customer to shop for our product. Our company currently focuses on the
kind of’ hipster ‘trend that has been the utter the town in these years. within the term of
quality, our cardigan are using the most effective prime quality materials that that ever
supplied in Malacca city area by JAKEL to create sure that our customers feel comfortable
and confidence in wearing our product .
This is because the strategy and procedure at the start is usually being our top priority.
We take things seriously when it involves the customer comfortability wearing our cardigan.
Thus, so as to try and do that our premises are having quality check so the merchandise is
comprehensive and attention-grabbing to the target market.
ADMINISTRATION PLAN
INTRODUCTION
Administration planning may be a important aspect to be looked on after we want to line
up a business. There are plenty of complication and problems which will come abreast of our
business in future if we don't have a correct administration planning. By this planning, all
strategies and complication is effectively identified and it is solve in an exceedingly short
time without affecting the business. We plan all the structures required for this business so all
the method and procedure on starting this business can go smoothly with less problems. We
also want to form sure that our business can produce the simplest line of product with huge
benefit, at the identical time we will minimize the value, reduce the waste on sources and our
capital.
ADMINISTRATION OBJECTIVES
• to (To) indicate how the concern run per the position of the manager of every department.
• To details the task and responsibilities of every staff’s position.
• To calculate and budgeting employee salaries, EPF and SOCSO, allowances, or the other
benefits or rewards to the workers.
• List out office equipment and furniture that had been employed in the look layout and office
budget
ORGANIZATIONAL STRUCTURE

MANPOWER PLANNING
Position Number Of Personel Commented [NABAH31]: ubah font kepada

(spelling) Personnel Times New Roman

General Manager 1
Administration 1
Executive 2
Marketing Manager 1
Operation Manager 1
Financial Manager 1
SCHEDULE OF TASK AND RESPONSIBILITY Commented [NABAH32]: kalau boleh

buat just untuk satu page sahaja

(tak perlu lebih)
Position Task And Responsibility
General • Complete management responsibilities in ensuring the corporate objective
Manager and mission is achieve per the plan.
• To plan and monitor the strategic progress of the business
• to keep up good communications skill and relationship government, private
sector, customer and also financial organisation
. • Ensure all activities to run smoothly using the right procedure.
• Analyze monthly report of each department
Administration • Controlling the financial expenses for administration department.
Manager • Identify and inform the duties every department
• To plan administration system and ensure it become efficient and effective.
• Manage of staff’s salary payment, bonuses and incentive,EPF and SOCSO
Marketing • to line a strategic marketing plan for the corporate and identify new
Manager marketing opportunities.
• Promoting the products of the business to the costumers
• Prepared the department report and meet up with the highest manager.
• to search out out the steps and energy needed to be done systematically
to smoothly increase within the sales.
Operation • Manage the standard of the products and ensure problems are handled
Manager efficiently.
• Manage and determine the operation cost adequate with the corporate
budget.
• Plan out the program that may be done
• to line rules and procedures for workers to follow so as for department
run smoothly.
Financial • Prepare monthly and annual income and profit-and-loss statement.
Manager • Managing a company’s financial accounting, monitoring and reporting
systems.
• Manage and control the budget, expenses and profits of the corporate.
 • To handle the administration, operations and marketing expenses so as
for the business to be financially stable.
• Responsible to the complete activities that involves the corporate
finance.

Schedule of Remuneration
POSITION NO MONTHLY EPF SOCSO TOTAL
SALARY (13%) (1.721%) AMOUNT Commented [NABAH33]: SOCSO LATEST 2020 1,75
%
(RM) (RM) Bukan 1.721

General 1 3000 390 51.65 3338.35

manager
Administratio 1 2800 364 48.15 3212.15
n manager
Marketing 1 2800 364 48.15 3212.15
manager
Assistant 2 2800 728 96.30 6424.30
Marketing
manager
Operation 1 2800 364 48.15 3212.15
manager
Financial 1 2800 364 48.15 3212.15
manager
Total 19800.00 2574.00 340.55 22611.25
Total 1st year 271335.00
OPERATION PLAN

BUSSINESS LOCATION
Our premise is found (proposed location in) at Plaza Mahkota Business Centre, Melaka
Raya , Malacca. (The) the reason why we decide this (choosing this) location is because it's
(it is) quite strategic place for production of our product because this area is truly surrounded
by people daily, especially weekends and this city is popular as tourism place for tourists that
come to Malaysia. Thus, it's easy accessibility and well connected. Moreover, Also, sufficient
car parking zone and space road for loading goods and entrance giving advantage to us in
doing the business daily either in management or sales perspective.

WORKING HOURS
DAY TIME
MONDAY-SATURDAY 10.00a.m-5.00p.m Commented [NABAH34]: NYATAKAN SIKIT BAGI
DETAIL
TULIS
~closed on public choliday and sunday
~jumaat orang nak solat (kena tulis jugak)
TARGET MARKET

Geographic segmentation
Our shop is found at Plaza Mahkota Business Centre, Melaka Raya , Malacca which
nearby with Mahkota Parade. it's well-known shopping complex and extremely popular among
local people. Mahkota Parade is one the most center of attraction in Malacca, most of the citizen
will go there to spend time with their family or friends. Besides, it's also strategic place because
it nearby with other famous places like JAKEL and nearby with Bandaraya Melaka city. With
the facilities like public transportation, banks and could be a territorial dominion, it’ll (it will)
encourage people and make it easier for them to achieve the destination. Hence, we use this
chance to draw in local people in town to consume our product.

Demographic segmentation
The segment stated above is split supported population factor like gender,age,
income, level, occupational, race, nationality and religion. Our product is suitable for both
gender. Furthermore, it is wear by teenagers and career woman and men who seeks for
fashionable outfit . aside from that, our product is suitable for all races which is Malay,
Chinese, Indians and others. However, our actual main focus is to draw in career women and
men and also tourist in Malacca City to not forget, the foremost crucial part is that the
product by ZAIA Enterprise is completely unique and have value in fashion market.

Psychographic segmentation
In this segment, the element relies on psychographic factor like lifestyle and people.
Since we are selling at city, that's very suitable for the trendy lifestyle that likes to wear the
cardigens. Besides, our price is de facto affordable for middle income and higher income
level. So both income earners can consumed our product
List of Office Furniture and Fittings
Type Price/unit(RM) Quantity Total
Amount(RM)
Cabinet 370.00 1 370.00

Meeting Table Set 1080.00 1 1080.00

Executive Tables 250.00 2 500.00

Fire Extinguisher 100.00 2 200.00

Air Conditioner 1000.00 2 2000.00

Telephone and Fax 285.00 1 285.00

 Laptop 1900.00 2 3800.00

TOTAL 8235.00

List of Machines and Equipment

Type Price/unit(RM Quantit Total
) y Amount(RM
)
Cashier Machine 1000.00 1 1000.00

Hanger 2.00 600 1200.00

Mannequin 130.00 4 520.00

 Laptop 2000.00 2 4000.00

Telephone and Fax 230.00 1 230.00

Clock 10.00 1 10.00

Railing 35.00 4 140.00

Cashier Table 300.00 1 300.00

Broom and Dustpan 30.00 1 30.00

Air Freshener 18.00 2 36.00

Table 150 1 150.00

Steam Iron 200 2 400.00

Mirror 100 2 200.00

Downlight 15 10 150.00
 Air Conditioner 1000 2 2000.00

Coach 250 2 500.00

Banting 100 1 100.00 Commented [NABAH35]: Mana gambar??

TOTAL 10966.00

TRANSPORTATION
NO ITEM QUANTIT PRICE/UNIT TOTAL
Y (RM) (RM)
1 Van (bagitahu van jenis apa) 1 8000.00 8000.00
Commented [NABAH36]: Tak logik harga can RM
8,000.00

at least harga
RM 60,000 dan keatas
(kena cari dalam website)
tengok harga dia berapa

kereta Myvi pun harga RM 43,000.000 (apatah lagi

harga van yang besar)
UTILITIES
ITEM MONTHLY(RM) YEARLY(RM)
Electricity 900.00 10800.00
and Water
Telephone 200.00 2400.00
and Fax
Utilities 200.00 2400.00
expenses
Total 1300.00 15600.00

Operation Budget
ITEM ASSET MONTHLY OTHER TOTAL
EXPENSES(RM) EXPENSES(RM) EXPENSES(RM)
Machine and 10966.00 10966.00
Equipment
Manufacturer 35000.00 35000.00
(tender)
Utilities 1300.00 1300.00
expenses
Rental 3000.00 1500.00
Transportation 8000 8000.00 Commented [NABAH37]: Sebab harga van salah

Total 18966 56766.00 hang kena kira lain

Total 1st year 18966+(35000+1300+1500)x12)

Asset + monthly expenses =592566.00
LIST OF SUPPLIERS
ITEMS SUPPLIERS
Hanger, railing, mannequin, broom and Personal Shopper IKEA WANI
dustpan, clock, sign, dustbin No.14, Jalan TP1E,, Taman Tuah Perdana,
Jalan Tun Kudu,, 77200 Hang Tuah Jaya,
Melaka
Coach, machine cashier, cashier table, down LAZADA Express Malacca
light, air-conditioner, mirror, air- freshener, No.6, Jalan Iks.M2, Taman Iks Merdeka,
steam iron, table 75350 Batu Berendam, Melaka
Packaging Tradepack Industrial Marketing Sdn
Bhd
No. 691/1, Taman Megah, 75450 Bukit
Beruang, Melaka
FINANCIAL PLAN
Year 1 Year 2 Year 3

Sale (RM) 1440000.00 1483200.00 1542528.00

Gross Profit(RM) 1440000.00 1483200.00 1542528.00
Expenditure:
Marketing budget 17926.00 18463.78 19202.33
Administration budget 271335.00 279475.05 290654.05
Operational budget 592566.00 610342.98 634756.70
Total expenditure(RM) 881827.00 908281.81 944613.08
Accumulated net 558173.00 574918.19 597914.92
profit(RM)
Commented [NABAH38]: Letak appendices
partnership agreement
dan references