Importance of

Product
Branding
MEJIA, CHRISTINE N.
SANTIAGUEL, LEI JENNYSSE D.
SITAK, PRIYA
Beyond just a memorable logo, good
branding increases the value of a
company, provides employees with
direction and motivation, and makes
acquiring new customers easier.

So what exactly is a BRAND?

MEJIA, CHRISTINE N.
A brand represents the sum of people’s
perception of a company’s customer
service, reputation, advertising and 
logo. And when all of these parts of the
business are working well together, the
overall brand tends to be healthy.

MEJIA, CHRISTINE N.
6 reasons why a strong brand is important
for your business
BRANDING BRANDING BRANDING
GETS/IMPROVE CREATES SUPPORTS
S RECOGNITION TRUST ADVERTISING

BRANDING BRANDING BRANDING

BUILDS INSPIRES GENERATES
FINANCIAL EMPLOYEE NEW
VALUE S CUSTOMERS

4
MEJIA, CHRISTINE N.
 1. BRANDING GETS/IMPROVES
RECOGNITION
One of the major components of a brand is a logo because, as the “face”
of a business, it’s what people instantly recognize. 
A professional logo design is simple enough to be memorable, but
powerful enough to give the desired impression of your company.

SANTIAGUEL, LEI JENNYSSE D.

 The MAHOU-SAN MIGUEL GROUP does not use this
logo for its San Miguel branded beers. Instead, it uses
an image of a GALLEON as its brand logo.
The SAN MIGUEL ESCUDO (
SEAL) used as the brand
logo of all San Miguel
branded beer products is
based on original 
SPANISH-ERA 
COAT OF ARMS OF MANILA
. 

6
 2. BRANDING CREATES TRUST
A professional appearance and well-strategized branding will help the
company build trust with consumers, potential clients and customers. People
are more likely to do business with a company that has a polished and
professional portrayal.
Being properly branded gives the impression of being industry experts and
makes the public feel as though they can trust your company, the products and
services it offers and the way it handles its business.

SANTIAGUEL, LEI JENNYSSE D.

 3. BRANDING SUPPORTS
ADVERTISING
Advertising is another important
component of a brand. Both the
medium chosen and demographic
targeted for advertisements help
build a brand. 

SANTIAGUEL, LEI JENNYSSE D.

4. BRANDING BUILDS FINANCIAL
VALUE
Companies who publicly trade on a
stock exchange are valued at many
times the actual hard assets of the
company. Much of this value is due to
the branding of the company. A strong
brand often guarantees future
business.
SITAK, PRIYA
 5. BRANDING INSPIRES
EMPLOYEES
Many employees need more than just
work because they need something to
work toward. When employees
understand the mission of a business and
its reason for being, they are more likely
to feel that same pride and work in the
same direction to achieve the goals the
business owner has set. 

SITAK, PRIYA
6. BRANDING GENERATES NEW
CUSTOMERS
Branding can also help a business get word-
of-mouth referrals.
The most profitable companies, small and
large, have a single thing in common. They have
established themselves as a leader in their
particular industry by building a strong brand,
starting with a strong logo.

SITAK, PRIYA
REFERENCES
https://www.deluxe.com/sbrc/branding/six-reasons-why-
strong-brand-important-small-business#:~:text=Beyond
%20just%20a%20memorable%20logo,makes%20acquiring
%20new%20customers%20easier.&text=A%20brand
%20represents%20the%20sum,%2C%20reputation%2C
%20advertising%20and%20logo.

https://www.brandingmag.com/2015/10/14/what-is-branding-a
nd-why-is-it-important-for-your-business/