UNIVERSITI TEKNIKAL MALAYSIA MELAKA

FACULTY OF TECHNOLOGY MANAGEMENT AND

TECHNOPRENEURSHIP

INDUSTRIAL TRAINING TECHNICAL REPORT

MUHAMMAD FARIS KHUZAIRI BIN MOHD ZAMZURI

BACHELOR OF TECHNOLOGY MANAGEMENT WITH HONOURS
(HIGH TECHNOLOGY MARKETING)
4 BTMM S1/1

TRAINING PERIOD: 27/03/2022 – 08/09/2022

COMPANY: MOCHA DE ONE CAFE SDN. BHD.

 INDUSTRIAL TRAINING TECHNICAL REPORT AT
MOCHA DE ONE CAFE SDN. BHD.

PERIOD OF TRANING: 27/03/2022 – 08/09/2022

SUBMITTED BY:
MUHAMMAD FARIS KHUZAIRI BIN MOHD ZAMZURI
B061810231

This Technical Report For Industrial Training Is Submitted To Faculty Of

Technology Management And Technopreneurship, Universiti Teknikal
Malaysia Melaka In Partial Fulfillment For Bachelor Of Technology
Management With Honours (High Technology Marketing)

(September 2023)
TABLE OF CONTENT PAGE

NON-CONFIDENTIAL DECLARATION BY INDUSTRY i

INDUSTRIAL TRAINING DECLARATION FORM ii - iii
ABSTRACT iv
ACKNOWLEDGEMENT v
LIST OF FIGURES vi
LIST OF TABLES vii
ABBREVIATION viii

CHAPTER 1: INTRODUCTION 1
1.1 Objective 1
1.2 Scope of training 2

CHAPTER 2: INDUSTRY BACKGROUND 4

2.1 Company Introduction 4
2.2 Background of Company 5
2.2.1 Logo 5
2.2.2 Vision 5
2.2.3 Mission 5
2.2.4 Location 5
2.2.5 Organization Chart 6
2.2.6 Working Hour Schedule 7
2.2.7 Function and Experiences 7
2.2.8 Type of Beverages Offered 8

CHAPTER 3: TRAINING ACTIVITIES 14

3.1 Timeline Of Industrial Training Program 14
3.2 Description of Project or Task 14
3.2.1 Introduction of Digital Marketing 14
3.2.2 Marketing Language 15
3.2.3 Development of Marketing Platforms 15
3.2.4 Human Resource Management 20
3.2.5 Poster Making For Jualan Rahmah 21
CHAPTER 4: CONCLUSION 27
REFERENCES 28
ATTACHMENTS 29
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ii
iii
 ABSTRACT

This report is a summary of my 24-week internship at Mocha De One Café Sdn. Bhd.,
where I was assigned to the Operations/Marketing Department. This company provides a wide
range of beverages, including various types of ice blended drinks, smoothies, yogurt-based
treats, and other coffee options. This report will outline the particulars of my six-month
internship at Bangi, Selangor, from March 27, 2023 to September 8, 2023.

In the initial section of this report, I will outline the goals and then delve into a
comprehensive discussion of the objectives of my industrial training. It is essential that I
provide an overview of the company's background, my responsibilities throughout the initial
training and any limitations I haveexperienced. This report covers my twenty-four weeks of
Industrial Training.

The team at Mocha De One Café Sdn Bhd has been exceptionally supportive
throughout my training tenure. Their guidance and assistance were pivotal in providing me
with valuable exposure to the real-world business environment. I remain optimistic about
Mocha De One Café's prospects for future growth and expansion, and I look forward to
witnessing their continued success.

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 ACKNOWLEDGEMENT

I am grateful for the chance to have completed my internship at Mocha De One Café Sdn Bhd.
Throughout my internship with Mocha De One Café, I had the opportunity to acquire valuable
professional skills and personal growth. In order to convey my gratitude, I would like to extend
my heartfelt thanks to Mr. Mohd Raduan Bin Mohd Amin, my industry supervisor, for approving
my application and enabling me to complete 24 weeks of industrial training at Mocha De One
Café.

Mr. Raduan was appointed as my Industrial Training supervisor. He holds a significant

role in overseeing all company activities and has been instrumental in guiding me through my
responsibilities within the company, particularly in areas where I had less experience. His
mentorship and recommendations have been invaluable in my professional development. I
consider myself exceptionally fortunate to have had the opportunity to interact with such
outstanding individuals during my training period.

My gratitude towards Ts. Dr. Amir bin Aris, the University Supervisor assigned to me
throughout my internship, he has been an invaluable resource for guidance, insight, and
assistance. Additionally, I want to thank my family and friends for their moral support and for
assisting me in achieving success in my Industrial Training. The majority of my peers also
remind me of significant dates and events in our Industrial Training and provideme with advice
on how to compose this report and complete our Industrial Training in 24 weeks.

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 CHAPTER 1: INTRODUCTION

1.1 Objective

The implementation of industrial training is essential as it enables students to acclimate to a

genuine work environment and refine their work ethic. This practical experience equips us, as
students, with an effective approach to confront the actual challenges of the workplace, which
differs significantly from the classroom setting. While in class, we acquired numerous skills and
subjects that serve as a foundation for addressing these challenges.

Following the theoretical study, students are exposed to a real workplace environment
through industrial training. This practical experience enables students to apply their knowledge
and skills in a practical and innovative manner. During this period, students have the opportunity
to showcase their competencies in planning, analysis, execution, and overseeing organizational
operations. Furthermore, students are encouraged to approach problem-solving with critical and
creative thinking. The primary aim of this training is to facilitate the enhancement and
development of students' skills. It prompts them to strengthen their communication skills when
interacting with both colleagues and higher-level management. Additionally, students learn how
to effectively convey their understanding of career growth and potential career pathways.

In addition, industrial training exposes and teaches learners about organizational ethics
and norms. Students should be able to accomplish the allocated task on schedule and in
accordance with the established work norms. As a result, students should anticipate receiving
instructions on occasion, as time management is an essential ability in the professional world.

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1.2 Scope Of Training

Throughout my industrial training, I was assigned to the Operations & Marketing

Department. In the Operations Department,the majority of tasks included managing the supply
chain, which includes sourcing raw materials, managing inventory and ensuring the efficient
flow of goods from suppliers to customers. I am alsoinvolved in managing inventory levels,
optimizing stock to meet customer demand while minimizing holding costs and the risk of
stockouts. In addition to my next area, which is the Marketing Department, thetasks included
creating and executing advertising and promotional campaigns to raise awareness of the
company's products. During my industrial training, Mr. Mohd Raduan Bin Mohd Amin
supervised and instructed me. I was occasionally monitored by our supervisor, Ts Dr. Amir bin
Aris.

The job scope of my industrial training:

Digital Marketing

Marketing Language

Marketing Platforms

Human Resource Management

Poster Making For Jualan Rahmah

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 In order to graduate from University of Technology Malaysia Melaka (UTeM), this
report must be presented as part of the Industrial Training programme. It will describe the
training activities and offer an overview of the training process over a specific time period.

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 CHAPTER 2: INDUSTRY BACKGROUND

2.1 Company Introduction

Mocha De One Café is a Malaysian-based food truck business renowned for its
extensive beverage selection, which includes various types of ice blended drinks, coffee,
smoothies, yogurt-based drinks, and other options. Mocha De One Café has earned a strong
reputation among Bangi’s citizens for delivering premium and delectable beverages at
affordable prices.

Mocha De One Café began in 2017 when Mr. Mohd Raduan Bin Mohd Amin, the
company's founder, ventured into the food and beverage industry. Driven by his passion for
offering high-quality products and exceptional service to customers, he chose to start a food
truck business. Mr. Mohd Raduan dedicated himself to delivering excellence, and following
his retirement from his previous occupation, he established Mocha De One Café to pursue his
passion further and make it one of the top food trucks in Malaysia.

In its initial years, Mocha De One Café encountered challenges while trying to establish
itself in the competitive food and beverage industry. As a new business owner, Mr. Raduan was
navigating the intricacies and dynamics of running a business. Despite facing difficulties and
slow sales, his unwavering dedication and determination kept him from giving up. Fast forward
to subsequent years, Mocha De One Café has transformed into one of the most renowned food
trucks in Bangi. This transformation coincided with Mr. Raduan's decision to secure a lease site
at PKNS Bangi, marking a pivotal moment in the cafe's journey to success.

At this day, Mocha De One Café boasts an impressive annual sales figure, estimated to
range between RM200,000 to RM240,000. This achievement can be attributed to Mr. Raduan's
relentless efforts and his steadfast belief in the company's potential for growth. Over time, the
company's revenue has experienced steady and incremental increases, painting a promising
picture for its future.

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 2.2 Background Of Company

2.2.1 Logo

Mocha De One Café (M) Sdn. Bhd.

Figure 1: Company Logo

2.2.2 Vision

Mocha De One Café mission’s is to set the highest standards for quality and customer
satisfaction. We aspire to elevate the food truck experience by infusing world-class flavors into
every sip and bite, ensuring that excellence is accessible and affordable to all.

2.2.3 Mission

Mocha De One Café's enduring mission is to ascend to the coveted position of the
premier food truck for drinks in our town. Our relentless dedication to delivering exceptional
taste, service, and value remains at the core of our identity, making every visit to our café a
delightful and memorable experience for our cherished patrons.

2.2.4 Location

The company’s office is located at Lot 6105, Jalan Cempaka Biru, Kg. Dato’ Abu
Bakar Baginda, Bandar Baru Bangi, Selangor. Meanwhile, our business site is located at 139,
Jalan Medan PB 2, Seksyen 9, 43650 Bandar Baru Bangi, Selangor.

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Figure 2: Maps Of Business Site Mocha De One Cafe Sdn. Bhd.

Figure 2: Maps Of Office Mocha De One Cafe Sdn. Bhd.

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2.2.5 Organizational Chart

Figure 3: Mocha De One Cafe Organizational Chart

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 2.2.6 Working Hour Schedule

Working Day Working Time

Monday Off Day
Tuesday-Thursday 4:30 p.m. – 11:00 p.m.
(1 hour break)
Friday-Sunday 4:30 p.m. – 12:00 p.m.
(1 hour break)

Table 1: The working hours period for Mocha De One Cafe

2.2.7 Function And Experience

Mocha De One Café has achieved a remarkable milestone, selling over 200,000 cups
of premium and high-quality drinks to date. This achievement reflects the cafe's unwavering
commitment to delivering exceptional taste through the use of top-notch ingredients.
Strategically located at PKNS Bangi, Mocha De One Café has chosen an attractive and inviting
setting for friends and families to gather and enjoy their beverages. Staying attuned to customer
preferences is at the heart of the cafe's success, allowing it to continually meet and exceed
demand.

Mocha De One Café employs effective marketing and branding strategies to generate
heightened demand for its beverages. Leveraging popular social media platforms like TikTok,
Instagram and Facebook, the cafe connects with its audience and promotes its brand. Active
participation in Facebook groups and communities facilitates networking and provides
valuable insights for brand expansion.

Over the course of its six-year journey, Mocha De One Café has actively engaged in
various events to bolster its brand recognition and drive sales. Notable examples include
participation in events such as the Malaysia Agriculture, Horticulture & Agrotourism (MAHA)
held at MAEPS Serdang, Light and Motion Putrajaya (LAMPU), Floria Putrajaya, and
numerous others. These endeavors showcase the cafe's commitment to building a strong brand
presence and catering to diverse customer segments.

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 2.2.8 Type Of Beverage Offered

Figure 4: Milk Shake Ice Menu

a) Milk Shake Ice Menu :

Chocolate
Golden Milk Choc
Vanilla
Green Tea
Red Tea
Milo
Nescafe
Horlick

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 Figure 5: Milk Shake Ice Coffee Menu

b) Milk Shake Ice Coffee Menu :

• Cappucino
• White Coffee
• Hazelnut
• Mocha
• Tiramisu
• Latte
• Vietnam
• Kopi Hainan

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 Figure 6: Milk Shake Ice Fruit Menu

c) Milk Shake Ice Fruit Menu :

• Mango
• Mango Yogurt
• Green Apple
• Strawberry
• Honeydew
• Yam
• Banana

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 Figure 7: Milk Shake Ice Mix Flavour Menu

d) Milk Shake Ice Mix Flavour Menu :

• Chocolate Hazelnut
• Green Tea Chocolate
• Chocolate Strawberry
• Latte Vanilla
• Chocolate Banana
• Mocha Tiramisu
• Chocolate Vanilla
• Mocha Vietnam
• Chocolate Mocha
• Cappuccino Vanilla
• Hazelnut Vanilla

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• Cappuccino Latte
• Green Tea Latte
• Tiga Rasa
• Green Tea Vanilla
• Green Tea Honeydew

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 Figure 8: Fresh Ice & Hot Drink Menu

e) Fresh Ice & Hot Drink Menu :

• Teh O Ais Limau
• Ice Lemon Tea
• Limau Asam Boi
• Cappuccino Coffee
• White Coffee
• Teh Tarik
• Kopi Hainan

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 Figure 9: Add-On Menu

f) Add-On Menu :
• Oreo Tabur
• Caramel Syrup
• Chocolate Rice
• Mango Jelly Cube
• Whipped Cream

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 CHAPTER 3: TRAINING ACTIVITIES

3.1 Timeline Of Industrial Training Program

My training industrial training began on March 27, 2023 and continued until September
8,2023. Accordingly, it will take twenty-four weeks. Tuesday through Thursday, the working
day begins at 4:30 p.m. and continues until 11:00 p.m. There is a break of one hour throughout
those days. On Fridays through Sundays, the working hours were extended by one hour due to
the weekend, commencing at 4:30 p.m. and concluding at 12:00 a.m. I was granted Mondays
as my designated day off each week.

3.2 Description Of Project/Task

3.2.1 Inttoduction of Social Media Marketing

Mr. Raduan introduced me to the world of digital marketing early in my training at

Mocha De One Cafe. Digital marketing involves utilizing various online platforms to promote
products, services, brands, or content. It capitalizes on the extensive user base and engagement
found on social media networks to effectively reach and engage with specific target audiences.

One of the social media marketing that has been used in extending De Mocha One Café brand
was including platform selection, content creation, audience targeting, engagement and
consistency.
,

Figure 9: Social Media Marketing

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 3.2.2 Marketing Language

In this part of my training, I learned how to develop copywriting or marketing language

to advertise our product and brand. The FAB Formula summarizes the fundamental elements
of effective copywriting. It consists of the product's features, advantages, and benefits. The
features section provides information about our product and brand. The advantage is "what you
have that your competition lacks." The Benefits are the advantages that customer will receive
from acquiring our product. The copywriting must contain no more than 125 characters and
adhere to Facebook's advertising policies. I was tasked with producing copywriting for Mocha
De One Cafe products and brand. End my statement with Call-To-Action (CTA).

Example of FAB Formula Copywriting :-

Chocolate Iced Mocha De One Café

Feature : Premium dark chocolate powder & syrup

Advantage : The use of premium dark chocolate syrup delivers an intense and authentic
chocolate flavor
Benefits : Experience the delightful flavor of deep dark chocolate taste

Full sentence (125 character):

“Come get your iced chocolate at Mocha De One Café to experience the delightful flavor of
deep dark chocolate taste foronly RM6.00. Grab yours now”

3.2.3 Development of Marketing Platforms

During my training, I acquired the skills to establish social media presence for De
Mocha One Café. Mr. Raduan provided me with the official email and password for the cafe's
accounts. I began by logging into the De Mocha One Café Facebook account and then
proceeded to set up the business on Facebook Business Manager by visiting
https://business.facebook.com/. Within this platform, I created a new Business Page and
diligently filled in all the necessary business details. After that, I uploaded profile and cover
photos, giving the page a visually appealing look. I then proceeded to customize the page and
crafted content that aligns with our brand's preferences and values.
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 Similarly, I extended our online presence to TikTok and Instagram, creating accounts
on both platforms with the primary goal of promoting and expanding the De Mocha One Café
brand.

Figure 10: De Mocha One Café Facebook Page

Figure 11: De Mocha One Café Instagram Page

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Figure 12 : De Mocha One Café Tiktok Page

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 3.2.4 Inventory Management

During this section of my training, I was tasked to continuously monitor inventory

levels to ensure they align with demand and sales trends. This involves tracking the quantity
and status of products or materials in stock. I also learn how to develop inventory strategies
and policies to optimize stock levels, minimize carrying costs, and prevent overstocking

I was asked to implement quality control measures to ensure that the products received
meet specified standards and are free from defects. As for storage, I organized and optimize
storage systems, ensuring that products are stored safely and efficiently. This includes
implementing first-in-first-out (FIFO) or last-in-first-out (LIFO) systems as necessary.

Figure 13: Stock Take Day

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 3.2.5 Human Resource Management

During this phase of my training, I was entrusted with the responsibility of developing
a pay slip template to streamline the payment process for De Mocha One Café's staff and ensure
accurate documentation for auditing purposes. I designed this template with a focus on enhancing
its comprehensiveness and organization. My tasks included revamping the existing pay slip
template to provide a more detailed and structured format. I incorporated all the essential
information required in the pay slip and added the café's logo as a final touch to complete the
template.

Figure 16: Pay Slip Template De Mocha One Cafe

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3.2.6 Poster Making For Jualan Rahmah

During this training phase, I was tasked with designing a promotional poster for Mocha
De One Café's participation in the Jualan Mega Rahmah event at PKNS Bangi. The objective
of creating this poster was to inform customers about our promotions and draw their attention
to visit our food truck.

To begin, I captured an enticing image of one of our top-selling beverages, the The O
Ais. I then enhanced the visual by placing it against a vibrant, eye-catching background.
Additionally, I included essential information on the poster, such as pricing details and the
promotion offer, to ensure potential customers were well-informed and attracted to our
offerings.

Figure 16: Promotional Poster For Jualan Mega Rahmah

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 CHAPTER 4: CONCLUSION

Industrial training aims to enhance students' knowledge and proficiency in a particular

profession within their respective sectors, while simultaneously producing graduates who are
credible, innovative, and competent. In contrast to university-level theoretical study. The
industrial training is where I will apply the knowledge I have gained in the classroom to my
chosen industry. As my Bachelor of Technology Management with Honors (High Technology
Marketing) study was linked with the industry training I received at Mocha De One Café Sdn.
Bhd., the two were complementary.

The timeframe of 24 weeks is essential for students to obtain industrial exposure and
fresh experience and knowledge. Experience is essential, in particular in the business world
where we must have a comprehensive understanding of how things function.

Without a question, my time at Mocha De One Café has provided me with a wealth of
fresh knowledge and expertise. Mr. Raduan, my industrial supervisor, instructs and enlightens
me on a range of future-beneficial aspects. Not to forget the helpful advice providedby Ts Dr.
Amir. I can utilise all of the skills I learnt in Mocha De One Café because the Digital Marketing
Industry has a high demand for them.

In addition to my training, I have a deeper understanding of how the Digital Marketing

Industry market operates. We may gain a great deal from our internet technological platforms,
such as Google and Facebook. It would be foolish not to adapt to modern technology.

In conclusion, I contemplated my internship at Mocha De One Café Sdn Bhd. As

accomplished as I am because of the quantity of experience and information I have acquired.
Through the industrial training conducted by colleges and businesses, graduates like me are
better prepared for the actual world of work.

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 REFERENCE

- Mr. Mohd Raduan Bin Mohd Amin, Owner of Mocha De One Cafe Sdn. Bhd.

- Mocha De One Cafe Company Profile

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