Chapter 1

A. Introduction 

At present many successful businesses came to be from small time business ideas that

generated from entrepreneurship and feasibility study classes. Coffee has been a hit recently as

there are many more people coming into cafés for their morning drink to start up their days,

adding coffee is good but now adding an enjoyable sight of dogs and cats playing around would

be a great way to start the day with a furry positivity. The unique selling point of the business is

that it is one of the first Cafes that will be providing a wide variety of services for dogs and cats

while still letting customers feel the café experience. Varieties of tastes, and flavors of coffee

also make it a drink that anyone can enjoy on any occasions. And the presence of cafés are very

much appreciated since most of us loves to drink coffee with our loved ones, friends, family and

with our pet companions.

History of Pet Cafés

According to the Japanese Encyclopedia entitled "Animal Cafe" (2016) The first animal

cafe was created in Taiwan in 1998 which has the concept of a cat. Although animal cafes

originated in Taiwan, they were initially popularized in Japan. One Japanese tourist visited

Taiwan and discovered the potential of animal cafe. Then he came back to Japan and established

the first animal cafe in Osaka in 2004. Nowadays, Japan is known as the country which has the

most animal cafes in the world. However, there are also several animal cafes for abandoned or

lost animals these days as well. Such animal cafes are used to help these abandoned or lost

animals by providing them not only home and food but also opportunity to be adopted by

customers of the cafe.

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Hence the researchers came up with a similar business proposal influence by pet cafés from

overseas and some parts of the Philippines, this type of business is suitable for Dumaguete city.

Since a lot of cafes where customers not only can grab a cup of coffee but also interact with

domesticated pets are an emerging trend in cites but its not yet present in the city of gentle

people Dumaguete city.

Brief Description of the Business

The proposed business of the researchers is the "Furry Sanctuary Pet Café" which is

located at the national highway Daro, Dumaguete city. Once a customer enters the cafe, the

customer will receive a warm welcome from the employee to motivate the customer to start their

day. The inside of a menu of the café are the different types of milk teas, coffees, cakes and

pastries. this business will have two parts which is "hooman" place where the customers will

enjoy their peaceful coffee drinks and foods and the other part is the "puss n' pups" place where

the animals will be, there will be an entrance fee which cost about 200 pesos along with the

entrance fee the customers will also receive any of the beverages for free which is milk tea and

coffee to make more enjoyable for the customers as long as the customers paid the entrance fee

they can stay all they want playing with the cats and dogs  in "puss n' pups".

The reason why the researchers start this business because it will be the first Pet Cafe in

Dumaguete and it will benefited for both Consumers and Pets. By visiting the dogs and cats

regularly, people are more likely to develop a bond with one of them, which increases the

chances of finding relaxation in a Café environment. Pet cafes reinvent the way people connect

with shelter pets: Instead of sitting in play pens where dozens of Pets romp around vying for

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attention, the café element allows guests to stay for a length of time where they can observe the

other creatures in action. Pets benefits the humans:  People who live far from family or may have

limited networks and communities and find emotional support and physical affection from the

eager cats and dogs at these cafes. Playing with animals has proven to boost the morale, mental

and emotional health of lonely individuals

B. Statement of the problem

The proponents aim to know the market profitability of the Furry Sanctuary Pet Café in

Dumaguete City, Negros Oriental the following questions were constructed

for the determination of the business feasibility

1. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City” feasible in the Management

Aspect?

2. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City" feasible in the Marketing

Aspect?

3. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City feasible in the Technical

Aspect?

4. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City” feasible in the Financial

Aspect?

5. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City" feasible in the Socio-

Economic Aspect?

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C. Significance of the study

The target audience of this study are:

Pet lovers that enjoy the services of sweet desserts, cold drinks and a place to study and relax

along with the companion of pets. As research says that interacting with animals is good for our

mental health at the same time a stress reliever for some people.

Students and Employed Citizens  that can’t spend much time on their pets because of the lack of

time at home due to school and long working hours yet they are still looking for a place to be

accompanied by pets and interact with other pet owners at the same time.

Unemployed Residents this study can be a potential employment opportunity for them and

eventually obtain a stable and enough job.

The Government can benefit from the different taxes such as income tax, property tax and

business tax as having more businesses can boost the income tax of our local economy.

Investors- if time goes by and this business idea of putting up the Furry Sanctuary Pet Café will

be a big hit and success, investors are welcome to invest in this business since they will be aware

of viability of the business they are getting involved.

Future Researchers this will serve as their head start for them to start their research and can be

used as a basis to seek more references for their study.

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D. Scope and Delimitation of the study

Upon conducting this study, the researchers should be well aware of their scope and

delimitation. The foundation this study is the proposed establishment of the furry sanctuary pet

cafe in national highway Daro It focuses to know the marketability of the business.

This paper will include the (5) aspect of feasibility namely: management, technical, marketing,

financial and socio-economics aspects. The possible products and services is limited to cakes,

pastries, coffee, milk teas for the customers and pet owners. The Furry Sanctuary Pet Café will

only limit their animals to dogs and cats which the customers can feed the pets and to have a

time filled with excitement, relaxation and companionship but we will not allow borrowing of

the pets beyond the premises of the cafe, on the other hand the services that will not be offered

are meal dishes, selling of pets, grooming of pets, training of pets.

E. Definition of terms

Pet cafe- is a place where people can play and interact with various animals like cats, dogs,

rabbits etc. While they enjoy the food and drinks being offered.

Audiences- the target consumers that who will buy our products from "Furry Sanctuary Pet

Café"

Romp- the pets in Furry Sanctuary Pet Café are trying to get the attention of the customers by

making loud noises and jumping around.

Vying- the pets in Furry Sanctuary Pet Café is trying to compete with other pets just to be notice

by the customer.

Consumers- the main benefactors of the service from Furry Sanctuary Pet Café

 F. Review of Related Literature

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 The researchers aim discover the literatures and studies that are related to the proposed

business before going into further inquiries of meaningful facts related with the said proposal.

This will include business financing, entrepreneurship, business ethics, understanding the

customers and sanitation.

According to R. Hisrich, M. Peters and D. Shepherd the authors of the book entitled

Entrepreneurship 7th edition stated that being an entrepreneur takes lots of skills based on the

belief that being creative and agile will help you and your company thrive or being skeptical

person who nonetheless, is more than willing to give it a try. In either case, experience is the best

teacher. Learning how to be more creative is like learning any skill you gain. You gain expertise

over time. Starting small can gain with skepticism among your co-workers and your own

uncertainty. Begin by trying some strategies of your own or with a few colleagues. By practicing

creative techniques and attitudes, you’ll surely gain the needed confidence and skill to build a

company that includes everyone in its creative run. Remember the goal is always to designate the

creativity of each and every one in your company.

Financing the new business

In financing a new business, there are 2 types of financing that needs to be considered:

debt financing and equity financing. Debt financing is a financing method involving an interest-

bearing instrument, it requires the entrepreneur to pay back the amount of funds borrowed as

well as a fee expressed in terms of the interest rate. There can also be an additional fee,

sometimes an additional fee sometimes, referred to as points, for using or being able to borrow

the money. Its counterpart is the Equity financing does not require collateral and offers the

investors some form of ownership position in the venture. The investors share in the profit of the

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venture, as well as any disposition of its assets on a pro data basis based on the percentage on the

business owned. (Hisrich et.al 2008)

Ethics and social responsibilities of an entrepreneur

The life of an entrepreneur is not easy being an entrepreneur must be capable of taking

risk when it comes to his or her capital in order to sell and deliver products and services while

expending greater energy than the average businessperson in order to innovate. In the face of

daily difficulties and situations the possibility exist that the entrepreneur will establish the

balance between ethical exigencies, economic expediency, and social responsibility. (Hisrich

et.al 2008)

Understanding the costumers 

As discussed with the book by Robert Christie Mill entitled “restaurant management 2nd

edition” (2002), says that the best way to understand the customers is by first categorizing the

market, this can be relevant in a sense that makes thinking of food service and industries as being

arranged in 3 general categories: the captive market, mass market and status market. It is easier

this way because the food industry will be recognized as to which market it caters its services to.

There is an indication that traditional complaints about institutional food have less to do with the

food and more to do with the way the food is served and the lack of control the customers have

in the process.

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Sanitation and food safety 

It is as important to prepare existing employees for the new hire as vice versa. Employees

may be suspicious of new hires and will wonder if and how a new employee will affect them and

their job. This important section aims to make new employees feel like they belong. There is a

danger in exposing the new hire to too much information over a short period of time. For a new

employee, the first day is especially stressful: dealing with a work environment, employees,

supervisors, and customers who are different. To combat potential problems of information

overload, employees are given much of the information in writing in the form of an employee

handbook They are then asked to sign a declaration indicating that they have received this

information. In this way the company protects itself against future employee. (Robert Christie

Mill 2002)

Review of Related Studies

 As specified by the college of agriculture university of the Philippines "The Philippine

Agriculturist" (1999) Philippine coffee traces it roots from the Highlands of Lipa City. In the

1800s, coffee was brought to the Philippines; the seedlings were planted by the first settlers of

the area, the Macasaet clan. The volcanic soil, low temperature and cultivation practices of the

Lipenos brought about a unique coffee, Kapeng Barako, an aromatic, full-bodied strong-flavored

coffee that was distinctively Filipino. This passion for great coffee was continued by Jose H

Mercado and his family. Direct descendants of the Macasaet clan. Joe. as he is known by his

friends and colleagues with the humblest of beginnings. Café de Lipa's passion for coffee runs

deep toe in its ancestors' commitment to great coffee. They continued on with a love for the

magical brew, which still bears the name Kapeng Barako. 

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 In accordance with the book by Hudson I., Hudson M. "Fair Trade Coffee" (2004)

provide an interesting and insightful article on the act of the world coffee economy on the

Mexican state of Chiapas. This article takes an anecdotal and local approach in its reporting on

the impact of the world coffee market on this poor region of Mexico. One of the persistent

problems in the world coffee market is the fact that only a very small proportion of the retail

price accrues to growers. This problem is further examined later this paper. This article also

considers the phenomenon of "fair trade" coffee. That is, coffee which is grown and sold through

channels which afford the growers themselves a greater share of the final market price of the

coffee. However, the impact of fair trade was not within the primary scope of this study but can

be seen to have a growing influence on coffee production patterns.

A study conducted by the Graduate School students of St. Paul University Dumaguete

entitled “Entrepreneurial Approaches and Values Used by Proprietors of Small Business

Establishments in Dumaguete City” (2009)  in the topic “Product Planning”, which focused the

concerned of the designs and the materials used for the product of the proposed business. The

researchers discovered that there were two things involved in the product design, these are

aesthetic (physical appearance of the product) and the materials used (quality of the product).

Aesthetic attracts attention to the buyers since it is all about desire, beauty, art, nature, and many

more that would be pleasing to the eyes of everybody. The product, most especially the physical

appearance of the product should be something good and desirable so that it would be accepted

by the consumers. In other words, aesthetic is called the soul of the product. The second one is

the quality of the product or the materials used, the study discussed that in order to attain the

9
consumer’s trust and loyalty the products should be durable, firm, and stable and should be

matched primarily on the projected cost of the proposed business.

This is study is beneficial to the researchers they know what the history is of how to start

a business with coffee and how to make coffee from coffee beans. With added of uniqueness of

their propose business the researchers will include pets to make the pets as their main attraction

as well as their coffee products.

According to Barlan, L., on his feasibility study from Lyceum of the Philippines

University, Batangas City entitled “Status Coffee Shop Business in Batangas City: Basis for

Business Operation Initiatives” (2009), the researcher conducted survey questionnaires about the

levels of satisfaction of the customers of the coffee shop business in terms of service, and found

out that the highest weighted rate is the courtesy of the staff towards the consumers. Courtesy is

all about showing politeness to other people. In terms of business, the courtesy of the staff is

very important in the effectiveness of the operation in terms in building the relationship towards

the customers and the employees. The researcher also conducted interview and discovered that

the majority of the interviewees or the customers were still after the courtesy of the employees

and added that attentiveness of the staff, friendliness, well-groomed and sensitivity to the guests

needs are also another satisfaction for them as consumers. All aspects and kinds of businesses

have one goal and that is to please their consumers. In order to attain in maximizing customers’

enjoyment the accommodation, attitude, attentiveness, timeliness, anticipation, and suggestive

selling should be the important key points in the business. In addition to that, proper training of

the employees may help build customer satisfaction.

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 This study is beneficial to the researchers and make it as a guide of making a feasibility

study of proposal business Furry Sanctuary Pet Cafe. The researchers learn about product

planning which focused the concerned of the designs and the materials used for the product of

the proposed business and about the proper ethics to bring the satisfaction to the customers.

G. Research Methodology

 i. Research Instrument 

Survey Questionnaires will be used to know the pulse or the demand of the people, to

know the marketability of this proposed business and to identify a consumer’s desire and

willingness to pay the price for the services offered by the business venture. Furthermore, the

researchers will produce 10 item survey questionnaires that are distributed to the qualified

respondents. Also Interview method is used by the researchers that plan to conduct and gather

beyond information about the business that will be beneficial when it comes to inquiries that are

related to their study.

II. Respondents of the Study

The study gives more importance to those people who love the companionship of pets

and the cafe experience all in one specially the residents of Barangay Daro Dumaguete City. The

researchers are planning to conduct a survey to random students, unemployed workers and

nearby residents. the researchers used the judgmental sampling method, is a sampling technique

that bases on the researcher’s own judgement and knowledge of the participant, the researchers

will approach participants that are most likely to visit a cafe shop and pet lovers. Hence, the

researchers used convenience sampling where in the participants are selected based on their

availability and at the same time willingness to take part of the study. The future of the study

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would be not only the chosen respondents but also those who love going to pet café. The

personal information of the respondents and participants will be kept private for their safety

purposes.

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 CHAPTER 2: MANAGEMENT ASPECT

This chapter shows all the data about management activities, personnel and functions of

the different planning, organizing, conducting and controlling the proposed business and all the

factors that should be regarded. In order to provide the needs of our customers and pet lovers.

Table 1: Project Schedule

Code Activities Task Date

Conduct Feasibility During this period, the proponents will January 30

Study conduct a study about the 2020 –

proposed business and will be able to February

A investigate whether the business is 29 2020

viable or not. In order to examine the

business viability, the proponents

will gather data with the use of various

instruments and techniques such as

questionnaires, interviews and

information from legit websites,

books, journals and other sources of

essential data with regards to the study

Putting up Equity Capitalization is crucial in establishing March 1

a business as the business will not be 2020 –

materialized without it. Finances of March 14

B the proposed business must be planned 2020

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 wisely during the period. The

proponents will contribute equally,

and ample time is given in order to

complete the amount needed for the

operation of the business. The

proponents agreed to contribute

P50,000 at the end of the April.

Registration All the legal procedures and March 15

requirements for the start of the 2020 –

business must be accomplished during April 15

C this period. Securing business permits 2020

from Municipal or City Government,

Security and Exchange Commission

(SEC), Bureau of Internal Revenue

(BIR), Department of Trade and

Industry (DTI), Department of Labor

and Employment (DOLE), Social

Security System (SSS) and Philippine

Health Insurance Corporation (Phil

Health) must be completed.

Plant Rental and the proponents are going to locate the April 16

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 Renovation proposed business which is in 2020 –

National road, daro highway, April 30

D Dumaguete city The existing space 2020

there is widely available for making a

moderate business it is a three story

building but we only rent the ground

floor plus the mezzanine. the

proponents assumed to spend in

leasing the facility for a total cost of

P100,000 per month. Refurbishing the

leased space will come up with putting

up of tarpaulins and posters.

Canvassing and For this duration, the proponents will May 1

Acquiring of Equipment start to canvass and acquire 2020 –

Equipment that is needed for making May 20

E the product 2020

Canvassing and The proponents will examine properly May 21

Purchasing of Raw the amounts of raw materials 2020 –

Materials in order to acquire the ingredients at a May 30

F lower cost. Searching for suppliers 2020

is also taken into consideration in

order to avoid negative fluctuations of

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 the prices of raw materials needed.

Hiring and Training of Selection of the qualified applicants June 1

Employees will be done in this period. After 2020 –

being qualified, orientations will be June 20

G given to employees to have knowledge 2020

regarding the business. Preparations

such as the procedures and control

in the manufacturing of the product,

handling of cash and the right

approach to customers will be taught

to employees in order to build up

their confidence and increase

productivity that will help them

sustain

motivation in their current state, as

well as in the future. There are also

factors to consider that significantly

influences the employees on how they

will maintain a positive impression in

the working environment by

recognizing their hard works and

advocating balance in life and work.

Safety procedures will be extensively

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 employed to assist the employees

with working safely.

Promotional Campaign Since the setting up of the business is June 21

nearly approaching, this is 2020 –

H the best time to endorse the product. June 30

Having enough time to notify people 2020

about the product by giving leaflets or

brochures, posting through social

media platforms and blog sites and

informing the public verbally will

make the business known. The goal of

the proponents is to make the product

well-known in

order for people to recognize and buy

the product.

Start of Normal After accomplishing all the necessary July 13

Operation requirements, the business 2020 – on

will start to operate. Continuous going

I promoting of product is still needed

and

meeting the demands of the customers

is to be obtained for the

customers' satisfaction.

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 TABLE 2: ACTIVITY SCHEDULE

PATH ACTIVITIES NO. OF WEEKS

1 CONDUCT FEASIBILITY STUDY 4 WEEKS AND 3 DAYS
2 PUTTING UP EQUITY 2 WEEKS
3 REGISTRATION 6 WEEKS AND 4 DAYS
4 PLANT RENTAL AND RENOVATION 2 WEEKS
5 CANVASSING AND AQUIRING OF EQUIPMENT 2 WEEKS 6 DAYS
6 CANVASSING AND PURCHASING OF RAW 1 WEEK AND 3 DAYS

MATERIALS
7 HIRIMG AND TRAINING OF EMPLOYEES 2 WEEKS AND 6 DAYS
8 PROMOTIONAL CAMPAIGN 1 WEEK 3 DAYS
9 ` START OF NORMAL OPERATION ONGOING

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B. Form of business ownership

The proposed furry sanctuary pet cafe has agreed to organize the study as a form of

partnership-general partnership. According to Investopedia 2018 General Partnership is an

arrangement wherein two or more individuals agree to share in all assets, profits and financial

and legal liabilities of a jointly owned business structure. Generally, the partners' liability will be

in proportion to the amount that they contributed to the partnership (Wonder Legal, 2019).

The partnership will be composed of two (2) equally passionate individuals with different

interest but shares the same vision and mission for the success of the business.

Jhsan Y. Suelto, a single Filipino citizen of legal age from Talay, Dumaguete City. He is a well

trusted and longtime friend of the second proponent, who is interested, who is interested in

managing the Furry Sanctuary Pet Cafe, interior designs and the well-balanced diet of the pets.

He will be investing his own personal savings in accomplishing the said proposal and will be

tasked to be the operational manager of the proposed business.

Franz Anthony Q. Go, a single Filipino citizen of legal age from Bantayan, Dumaguete City.

He is a loyal friend of the first proponent. He is interested in making the floor plan for the cafe

and pet corner, in recording, analyzing and interpreting financial statements. He will be investing

his personal savings in the business and will help in building the proposal in terms of managing

the construction of the business and will be tasked to be the financial manager of the business.

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Table 2: Internal Organizational

POSITION/PERS JOB QUALIFICATION JOB DESCRIPTION

ONNEL
MANAGER  Must have a pleasing  Person who controls the

personality activities or business

 Must be a graduate of a dealings.

management course  Person that responsible for

 Must be punctual controlling or administering

 Approachable all or part of a company or

 Patient similar organization.

 Determined to serve

 Honest

 Loyal

 Leadership skills

 Budgeting skills

 Analytical skills

 Decision making skills

 Public speaking skills

 Customer service skills

 Must not be allergic to cats

and dogs
CASHIER  High school diploma or  She should be efficient,

equivalent. courteous cashier who

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  Customer service or possesses excellent

Cashier experience customer service skills.

 Ability to handle  She should always respond

transactions accurately and to respond complaints,

responsibly. process refunds or

 Basic math and computer exchanges of items and

skills maintain a clean

 Must not be allergic to cats workspace.

and dogs

 Must be female
SECURITY  Surveillance skills  Secures premises,

GUARD  Objectivity employees, pets and

 Courageous customers by patrolling

 Vigilant property, monitoring

surveillance equipment,
 Reporting skills
inspecting buildings,
 Deals with uncertainty
equipment and access
 Safety Management
points, permitting entry.
 Fair Judgement
 Prevent losses and damage
 Dependable
by reporting irregularities,
 Must know how to control
informing customers of the
emotions and anger
policy and procedures,
 Must not be allergic to cats
restraining violators.
and dogs

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PASTRY COOK  Exceptional and proven  A person who is responsible

skills to baking, for operating and managing

 Certificate in culinary arts, the pastry section of the

pastry-making, baking, or kitchen and with the

relevant field. executive successful

 2 more years’ experience working environment

working within the food  Creating pastries, baked

industry as a pastry chef goods, and confections by

baker, or relevant role following a set recipe

 Must not be allergic to cats  Decorating pastries and

and dogs desserts to ensure beautiful

and tasteful presentation.

BARISTA  High school diploma  Must be passionate to food

 Experience in beverage and beverage preparation

preparation or customer and education.

services preferred.  Maintains a clean and well-

 Training and willingness to stocked workspace and

continue learning about dining area.

beverage preparation.  Should be committed to

 Exceptional listening and providing customers with

communication skills. excellent services.

 Ability to walk, bend, and

stand for extended periods.

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  A polite engaging

personality.

 Commitment to customer

satisfaction and service

excellence.

 Must not be allergic to cats

and dogs

WAITER  At least a junior high school  Responsible for serving

graduate pastries and beverages to

 Experience in beverage customers and attends to the

preparation or customer needs of the customers.

services preferred.

 A polite engaging

personality.

 Commitment to customer

 Commitment to customer

satisfaction and service

excellence.

 Must be patient

 Must not be allergic to cats

and dogs

MAINTENANCE  At least a high school  Maintains the cleanliness of

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PERSONNEL graduate with a diploma the workplace, restaurant,

 Must have an experience in pet zone.

being a maintenance  Always check the

personnel functionality of the

 Must be dedicated to work equipment and facilities.

early before opening and

late after closing hours

 Must have the ability to lift

heavy objects and

equipment.

 Must not be allergic to cats

and dogs
DISH WASHER  High school diploma or  Ensure the availability of

general education degree. clean dishes by bussing

 Must not be allergic to cats tables, washing dishes, pots,

or dogs pans, and flatware and

 Restaurant or customer resetting dining areas.

services experience  Cleaning machines and

preferred appliances used in the

 Working knowledge of kitchen, such as coffee

sanitation procedures makers, baking equipment,

 Must be able to stand mixers and etc.

continuously throughout an  Unloading and storing

8 hour shift deliveries.

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  Comfortable bending,

climbing, reaching,

stooping, and moving

quickly
PET GROOMER  Certification through the  Grooming and styling pets

National Dog Groomer according to standard

Association of the grooming styles

Philippines  Bathing, conditioning and

 Proven professional drying pets

grooming experience  Trimming pets’ nails,

 Sound understanding of brushing their teeth, and

animal behavior cleaning their ears

 The ability to treat minor  Ensuring that all pets are

injuries or diseases of dogs safe during the grooming

and cats with compassion  Identifying health issues in

 The ability to lift heavy pets pets, such as ear infections,

and equipment skin condition, or tooth

 Excellent communication decay

skills

 Excellent customer service

skills

C. Internal Organization

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 In this study we use the Line Type Organization, because the authority flows from top to

POSITION # OF Monthly ANNUAL TOTAL bottom in

EMPLOYEES salary SALARY
cashier 1 ₱14,250.0 ₱171,000.00 ₱171,000.00 concern with
0
waiter 4 ₱14,600.0 ₱175,200.00 ₱700,000.00 positions of
0
Pet groomer 1 ₱11,192.0 ₱134,304.00 ₱134,304.00 personnel
0
Kitchen 1 ₱20,900.0 ₱250,800.00 ₱250,800.00
Figure 1:
manager 0
Organizational
Barista 1 ₱13,818.0 ₱165,816.00 ₱165,816.00
Chart
0
Pastry cook 1 ₱17,445.0 ₱209,340.00 ₱209,340.00
0
Security guard
FINANCIAL 1 ₱17,200.0 ₱206,400.00 ₱206,400.00 OPERATIONAL
MANAGER 0 MANAGER
Maintenance 2 ₱21,000.0 ₱252,000.00 ₱504,000.00
personnel 0

KITCHEN
MANAGER

CASHIER WAITER PET GROOMER BARISTA PASTRY COOK

DISH WASHER
Table 3: Job Salaries SECURITY GUARD
MAINTENANCE PERSONNEL

Table 3, shows the salary allotted to the employees basing on the position that they have.

26
 The table shows the salaries that the employees will be getting. The minimum wage rate

is based upon the average monthly salary of the specified job in Dumaguete City.

27
 Chapter III
Marketing Aspect

The aim of marketing is exchanging of goods and services from producers to consumers

and gaining the desirable profit during the process. The function of marketing is to inform the

customers of your product and persuade them to buy it. The term “marketing” has evolved over

time, today marketing is more than promoting your product, it involves all activities from before

you have developed your product through to after you have sold your product to the consumers.

With the help of the marketing aspect, entrepreneurs can generate new strategies and innovations

in order to make the flow of the business run smoothly as planned.

In this section, you will be enlightened about the marketing aspect. This will substantiate

the supply needed to be gathered in an extent on the demand of the target market with regards to

the establishment of the Furry Sanctuary Pet Café. It starts from identifying the customer’s needs

and satisfying them. Selecting of target market through market analysis and market segmentation

as well as understanding customer buying behavior and providing superior value. This part

would also tackle on the possible strengths, weaknesses, opportunities, and threats that the

business will encounter that would bring about new set of actions and systematic approach that

could be utilized for the development of the said business.

Factors affecting the market

I. Population

Demographics help companies define the market for their products and also determine

the size and composition of the workforce (Talsma & Hyatt, 2018). The barangay where the

proposed business will be located has a large number of populations. The higher the number of

28
populations presents at a certain place, the higher the demand will be. Also, as the population

decreases, there’s a possibility that the demand of the goods and services will also decreases.

Though the number of populations of the location is considered high still their participation does

not totally guarantee the viability of the business.

II. Location

Any business needs to be in an appealing area. A business that is in a desirable area will

benefit from the exposure and foot traffic of other neighborhood business.

Also, the right setting for a corporation’s headquarters can project a positive image that is more

inviting for potential customers (Suttle, 2019). The location itself is already good enough as the

business is located along the highway of Daro, Dumaguete City. However, if the business would

progress accommodating a larger number of customers would not totally be possible since the

location itself is only limited to a certain area. Unless, the owner would decide to expand the

location of the business.

III. Time

Not all market hours offer equal opportunities. Certain currency pairs demonstrate

different trends and activity as you move throughout the day which is explained by the fact that

market participants belong to varying demographic groups and engage during different parts of

the day (Forex Market Hours, 2019). The business opens at 8:00 in the morning and closes at

8:00 in the evening which implicates that the number of hours that the business would be

operating. The operation of the business would likely to depend on the time that the customers

have. Since the free time of the customers is differ, then it is more likely to have a variety

numbers of costumers in a certain period.

29
IV. Income or Purchasing Capacity

The income and the capacity of the consumer to purchase goods and services may affect

the market of the business. As the target market income gets higher their demands will also get

higher however, if their income decreases their capacity to purchase the goods and services

provided by the establishment may also decrease (Taylor & Greenlaw) thus, it is really important

to determine the position of the target market to assure that the business you’ll be establishing

will become productive.

V. Service Quality

The application of quality of service can create satisfaction which means that the better

the quality of service provided to the customers the higher the increase in satisfaction (The Effect

of Service Quality and Marketing Mix Strategy towards Local Sustainable Economic Growth,

2018). Since costumers prefers to go to any establishment with a high quality of service then it is

important for the establishment to consider the type of service they’ll be offering. In this case,

the management of this business would ensure that the goods and service they’ll be giving would

satisfy the costumers’ needs. Also, the owner would ensure that the employees would have a

pleasing attitude and that would whole-heartedly work in the given task to ensure that there will

be no problem in doing the work and as well as in communicating on the customers.

Marketing Analysis

Analyzing the market is one of the most crucial things in business. It is important

to do marketing as to determine on how to meet the demand of the consumer. In this

business, the demand furry sanctuary pet café may vary with each other as it depends

30
on the liking of the customers. Most customers are allergic to cats and dogs thus they are likely

to visit the food while on the other hand some customers wants to enjoy their coffee without any

sound of noise employees and the people living in the area who only wants to drink coffee will

preferably choose to spend their cash on coffees and not in the puss n pup’s or the pet zone.

This proposed business is favorable in the chosen location as it attracts a number

of people since it is along the highway. The goods and services that this business would

be offering would surely pique the interest of the students, employees, pet lovers, and

the people living near the area. The pet café is new in the community thus it would create a new

ambience and would attracts more customers that would surely help to business to grow more

effectively and this would produce many profits.

Furry Sanctuary Pet Café SWOT Analysis

Strengths

The strengths of our pet café is the distinct quality and the nature of business and demand to

be in a an environment with adorable cats and dogs at the same time having the joy of the

services offered by a café.

Weaknesses

A significant point to consider in putting up a business are the possible errors and

shortcomings. Since the business involves cats and dogs as our main attraction in our café, it

might be hard for the business to gain a lot of customers especially those who have allergies

towards cats and dogs.

31
Opportunities

Pet cafes have been a trend recently because of the increasing amount of Pet lovers

wanting a place for relaxation and interaction with other pet lovers.

Threats

It is inevitable that any form of business has its threats. Threats refers to the factors that

have the potential to harm an organization (Grant, 2019). Existing numbers of competitors with

the same line of business is one of the possible threats for the proposed establishment. These

threats exist because it is an indication that there is always room for success.

32
Strengths Weaknesses

 The drinks are protected by a cover so that dog or cat

 We need a very strict and constant cleaning and
hair doesn’t get inside your beverages.
maintenance
 You can stay playing with the dogs all the time you
 The cats and dogs must be well trained and are
want with corresponding hourly charges.
groomed from time to time.
 Location of the business is located near the main
 Complaints about the behavior of our pets.
highway that it is easy to reach by pet lovers all around

the city.
 Inconsistent supplies that result in menu items not

 Amenities within the café are free Wi-Fi, up to date and available

relaxing music and a well air-conditioned café area that  Not having attractive and tasty food

is just right for humans and are suitable for the animals.  Uncomfortable environment inside the cafeteria
 The business offers services that is friendly to the
 Too high prices
average budget.
Opportunities

 The Pet Café is a dream come true for every Threats

animal lover.  Minimal competence in Dumaguete City.

 It creates an establishment never seen before in  New laws about animal welfare.
Dumaguete City
 People who don’t like cats/dogs or have a phobia
 We offer freshly baked breads, pastries and with these pets won’t come to the café.
delightful beverages.
 Animals misbehavior towards some of the
 It creates a place where the animal’s relationship customers.
with his owner is stronger than ever.

 We have designated areas that separates cats from

dogs depending on the choice of the customers.

33
Target Market

The proposed business is to be established in Daro, Dumaguete City with an estimated

population that hovers around 6,500 people. The business aims to cater the demand of the

students, employees and pet lovers of the different establishments within the area, especially the

locals of Negros Oriental. The people being mentioned above are the main target consumers of

the business. The main objective of this business is to serve needs and giving them the best

quality of products that they deserve. The target market elaborates how important the costumers

are for the efficacy of the business. Adding to this maintaining a good producer-consumer

relationship is the best way to assure the loyalty of the costumers to the business establishment.

Demand Analysis

Currently, a lot of coffee shops has been established all around the area of Dumaguete

City. Coffee shops are known to be offering a taste of aroma for those who wishes to be awaken

by it in order to differentiate themselves from others, some coffee shops offer various types of

coffees served in unique and attractive styles. Furthermore, customers not just want merely

coffee in a coffee shop. They would love to spend time doing something while enjoying their

coffee. As for the potential student-customers, a deeper effect on their purchase power would

happen. This is because unlike the potential employee customers, they still don't have a stable

source of money to expend such outside the campus wants. However, apart from that practical

thought there are a lot of times that students would prefer spending in coffee shops when it

comes to school works. Unfortunately, here comes the budget-friendly pet café shop which is

one of a kind within the locality. Also, the desirable ambience for them seems not yet still

34
existing at all. They also need a place where they could taste a fresh coffee and play with the pets

at the puss n’ pups. Considering all the facts, the business would have a good start. That is why

the main proponent of this business decided to propose this kind of business under the name

"Furry Sanctuary Pet Café".

Table 1. The Population of Brgy. Daro in the Past 5 Years

Year Population demand

2015 5,159
2016 5,474
2017 5,791
2018 6,122
2019 6,500

Supply Analysis

The availability and quantity of supply that the Furry Sanctuary Pet Café would cater

firstly depend on its capacity on acquiring its customers. This would be done through its

performance and service quality. It would take time to have a specific projection on the supply

for an entire duration. Nonetheless, such tolerance would count worth once this would contribute

to the business eventually having an increasing projection of demand as well as its proportion to

supply. Still an important thing to consider is the Demand and Supply Analysis in order to assess

the situations on

the supply in a wider and better perspective.

The table chart below shows the actual and projected price of raw materials in 5 years:

35
 Raw 2020 2021 2022 2023 2024
Materials
Coffee beans 200/kl 210/kl 220/kl 230/kl 240/kl
Milk 130/gal 140/gal 150/gal 160/gal 170/gal
Paper hot 1000 pieces 1100 pieces 1200 pieces 1300 pieces 1400 pieces
cups and lids
sugar 200/kl 210/kl 220/kl 230/kl 240/kl
Dog food 230/kl 240/kl 250/kl 260/kl 270/kl
Actual Projected

Demand Supply Analysis

Each year, there is an evident increase in population. When the population increases,

there is also an increase of the demand from the people that’s why the number of supplies is

affected which then makes it increases every year to cater the demand of the people. Moreover, it

is essential to have a enough supply so there will be an equal distribution of the demand.

Demographic:

Gender Age occupational status

femal stude
e 19 11 to nts unem
8% to 15 6% d
ploye
abov 3%
e 20%
male 2%
92%
16 to empl
18 oyed
96% 74%

36
1. Do you enjoy the time at a café?

The answers of the participants says

that most of the majority would
definitely enjoy the time at a café.
96% says yes while the remaining 4%
says no.

no
4%

yes
96%

2. Do you love being around pet cats and dogs?

37
 The answers of the participants says
that most of the majority would
definitely enjoy being around with
cats and dogs. 76% says yes while the
remaining 24% says no.

no
24%

yes
76%

3. Do you want to visit a pet café with fun and relaxation?

38
 no
4%
The answers of the participants says
that most of the majority would
definitely visit the pet café for fun and
relax. 96% says yes while the
remaining 4% says no.

yes
96%

4. The proposed business, furry sanctuary pot café will be opening soon located at daro,

national highway dgte. City. Are you interested in visiting and experiencing the services

offered by the café soon?

no
4%
The answers of the participants says
that most of the majority would
definitely are interested for the
proposed pet cafe. 96% says yes while
the remaining 4% says no.

yes
96%

Marketing Strategies

When establishing a business, promoting it to the public is an integral part to the

success of the business as it would make the people of the unique products and services

being offered. The business is a Pet Café which is very suitable for all pet lovers and café shop

goers around Dumaguete City. The shop offers different kinds of coffee, desserts, breads,

pastries and cold beverages. Another special feature that is being offered is the cat and dog

interaction for the very purpose of relaxation and entertainment. Even though the business offers

39
high quality of products and services, it is really affordable and convenient for the costumers

making it much more attractive to them because the price is budget friendly with the entrance fee

of P200 you can get one cup of coffee for free. The café shall be promoted not just in its actual

place but also through social media. It is also a factor that the business is placed near the national

road of Dumaguete making it easier for students and pet lovers to come and visit the place. With

this the marketing possibility will surely increase. The better you understand your customers, the

better you can serve them with products and services that meet their needs.

Price Study

Price, undeniably, would be the first basic

Foods & Desert
concern for the customers. Well, in the Cake & pastries Prices
Slic Half Whole
proposed business, whatever the price is, e
Black forest ₱ 50 ₱20 ₱400
surely, when they try, it would be like just of 0
Red velvet cake ₱44 ₱17 ₱350
wasting coins. Since this is just a partial task 5 for a
Mocha cake ₱44 ₱17 ₱350
feasibility study, the researcher yet can 5
Carrot cake ₱48 ₱17 ₱350
provide the possible list of prices for a form 5 of
Cheesecake ₱48 ₱19 ₱380
survey questions must be floated first among 0 the
Chocolate ₱50 ₱20 ₱400
potential target market. overload cake 0
Sandwiches
Submarines ₱100
The table chart below shows the price sandwich of the
Bacon ₱85
products:
sandwich
Bacon, egg, ₱95
and cheese
sandwich

40
Products Prices

Hot Coffee Small Medium Large

Café latte ₱ 45 ₱ 65 ₱ 80

Café mocha ₱ 50 ₱ 60 ₱ 75

Café americano ₱ 45 ₱ 65 ₱ 80

Cappuccino ₱ 55 ₱ 65 ₱ 80

Ice coffee

Ice latte ₱ 48 ₱ 68 ₱ 85

Ice mocha ₱ 53 ₱ 63 ₱ 78

Ice americano ₱ 48 ₱ 68 ₱ 85

Ice cappuccino ₱ 58 ₱ 68 ₱ 85

41
 IV TECHNICAL ASPECT

The “Furry Sanctuary Pet Café” will be spacious enough to accommodate all customers

who would try the products and services offered and for the machinery and equipment to fit in

that will be use upon the operation of the business. There will be enough water to maintain

sanitation and water usage. And of course, the electric/lights itself whom will be the one to be

used in the making of the products and to serve as a life towards the business. Furry Sanctuary

Pet café does not only cater to people who are nearby the establishment but for everyone.

Technical Specification of the Product

The main product that the Furry Sanctuary Pet café offers was mainly coffee, pastries and

entertainment section such as the Puss n' Pups or the pet zone. The products that have been

mentioned above has different process of manufacturing.

Products
Hot coffee Small Medium Large
Café latte ₱45 ₱65 ₱80
Café mocha ₱50 ₱60 ₱75

Café americano ₱45 ₱65 ₱80

Cappuccino ₱55 ₱65 ₱80
Ice coffee
Ice latte ₱48 ₱68 ₱80
Ice mocha ₱53 ₱63 ₱78
Ice americano ₱48 ₱68 ₱85
Ice cappuccino ₱58 ₱68 ₱85

Food &deserts
Cake &pastries Price

42
 Slice Half Whole
Black forest ₱50 ₱200 ₱400

Red velvet cake ₱44 ₱175 ₱350

Mocha cake ₱44 ₱175 ₱350
Carrot cake ₱48 ₱175 ₱350
Cheesecake ₱48 ₱190 ₱380
Chocolate overload cake ₱50 ₱200 ₱400
Sandwiches
Submarine sandwich ₱100

Bacon sandwich ₱85

Bacon, egg and cheese sandwich ₱95

Coffees and Ice coffees

Coffees are made by different types of ingredients and these are milk to create a sweet

drink, coffee powder, water, sugar.

Pastries

For cakes and pastries, these are made through the uses of different ingredients. The main

ingredient is flour, baking powder, egg, yeast, baking soda that serves as the foundation of the

cakes and pastries. The last part is the presence of different kinds of ingredients as a condiment

and can add attraction and savory taste for the finish product.

Service

service that Furry Sanctuary Pet Café will offer is an entertainment section wherein the

business will have the pet zone for those customers who likes pets and want to play with the pets.

43
The products offered by the business is naturally came from natural resources, coffees and

pastries is made from raw materials such as real fruit, flour, sugar, all-purpose cream, water,

corn, baking soda, yeast, butter, icing, and other ingredients which could come up to a pleasing

products which may also attract customers. The packaging that will be put by the products that

have been made will contain an image or logo of the business, pleasant design for the pastries,

and the container itself will be light so that it will be easy to carry.

Raw (Material)

Since the type of business to be operated is a cafe' it offers products such as pastries,

coffees. The raw materials that have been used to form the products came from different

suppliers, may it be local or imported. These raw materials have gathered through different

suppliers.

Supplier Raw Materials Reasons for Choosing the supplier

Best buy food Equipment and furniture Offers high quality and affordable services and
service equipment acquiring furniture for the interior designs.
and supply
Banson general Soap, detergents, fabric Offers the most affordable and high-quality
merchandise conditioners, air products mainly for cleaning purposes among the
refreshers, shampoo for stores here in Dumaguete.
pets, dishwashing liquid
Lipa coffee beans Fresh Coffee beans Offers fresh and high-quality coffee in the
Philippines.
Pet warehouse Pets like dogs and cats Offers well trained puppies and kittens that can get
well along other pets.
Project Layout

Considering the plant layout, there will be factors and conditions which may affect the

operation of the business. It involves working area, machine/equipment, lights, electrical outlets,

study area and other facilities in the project area. Th proposed project location with a building

44
owned by (anonymous) Building will be rent monthly. It is spacious enough to accommodate the

machines and equipments. The space is completely utilized, well arranged and facilitated

throughout the area. It is safe and pleasant for work and the customers. The area will be

surrounded with tables, chairs, machines, equipments, bakery case for the pastries, computer for

transaction, and other provisions in the relation to the said business. In case machines need to

have repairs, it must be delivered to the home office to maintaining its condition to work.

Machineries and Equipment

Furry Sanctuary Pet Café will have the following machines and equipments that provides

the worker operational activities.

LIST OF MACHINES AND EQUIPMENT

ITEM QUANTITY UNIT COST TOTAL COST

Air conditioner 3 ₱16,499 ₱49,497
Refrigerator 2 ₱8,000 ₱96,000
Coffee Maker 4 ₱1,489 ₱5,956
Stove 2 ₱1,780 ₱3,560
Heater 2 ₱388 ₱776
Computer 2 ₱13,050 ₱26,100
Generator 2 ₱29,999 ₱59,998
Coffee Grinder 2 ₱2,099 ₱4,198
Oven 2 ₱9,671 ₱19,342
Telephone 1 ₱1,180 ₱1,180
Vacuum 1 ₱4,990 ₱4,990
Mini printer for 1 ₱1,749 ₱1,749

receipt paper
Pet groomer table 1 ₱2,538 ₱2,538
Pet hair clipper 2 ₱390 ₱780
Pet bathing tool Hand 2 ₱199 ₱398

shower

Materials Handling Design

45
 Due to advance technology nowadays, most of the machines used were modern

electronics that reduces the work of machine operators. Frankly speaking a business couldn’t

operate well without the utilization of the materials. And as much as possible procurement of

material is readily available if a job order is required to do so. Purchasing of materials was

acquired through cash/check voucher system. Usually the business will purchase from their

trusted suppliers.

LIST PRICES OF MATERIALS

Materials Classification Price Quantity Total cost

Spoons (teaspoon) ₱20 3 doz. ₱60
Saucers - ₱99.5 4 set ₱398
Plastic Cups Small ₱3000 25,000 pcs. ₱3,000
Medium ₱3000 25,000 pcs. ₱3,000
Large ₱3000 25,000 pcs. ₱3,000
Fork Small (for cakes) ₱20 3 doz. ₱60
Straw (for coffee ₱65 5 packs ₱325

drinks)
Knives 5 ₱495.00 ₱2,4750.00 Knives
Couch - ₱4,499 5 ₱22,495
Cushion Chairs - ₱2,000 20 ₱40,000
Tables Wood/Glass ₱2,495 10 ₱24,950
Water Dispenser - ₱3,724 1 ₱3,724
Bakery display - ₱6,480 1 ₱6,480

case
Take-out cup - ₱624 50 pcs. ₱624

carriers
Receipt paper By rolls ₱499 10 rolls ₱499
Trash Bins Small ₱499 3 ₱1,497

46
 Creamers - ₱1,429 3 boxes ₱4,287,

Type of pets Quantity price Total

Persian cat 1 ₱35,371 ₱35,371
Ragdoll 1 ₱40,424 ₱40,424
Munchkin cat 1 ₱60,636 ₱60,636
Ginger tabby 1 ₱30,318 ₱30,318

tomcat
Siberian husky 1 ₱70,742 ₱70,742
Golden retriever 1 ₱25,365 ₱25,265
Corgi 1 ₱40,424 ₱40,424
Pomeranian 1 ₱45,477 ₱45,477

Utilities

In all kind of entity, power and water supply is very important and necessary especially

this business needs great source of power supply and water. Different machine that is used for

coffee making and air-conditioner really needs greater supply to support the performance of the

equipment.

The electric supply will be provided by NORECO II and the water supply will be provided by

the Water District of Dumaguete City.

Building and Facilities

Furry Sanctuary Pet Café was designed according to the target customers. So Furry

Sanctuary Pet Cafe' will be establish at the newly constructed building for rent is located at

National Highway,Daro Dumaguete City. So that Furry Sanctuary Pet Café can cater students,

workers, and Pet lovers. It is located purposely in this site because it is just at the highway where

the main road is. The climate in this site is bearable and conducive since the temperature is at

average stage. The place experienced four seasons and not prone to danger. In terms of
47
transportation it is very accessible since it is along National Highway so it can be seen easily.

Jeepneys, buses, and tricycles could easily locate the establishment. The supply and water are

enough.

Manpower Requirements

This cafe' needs for employees who are willing and always ready, or shall we say always

active in doing his or her job that provides support to program administration creating or

producing a raw material into a new product and somehow to provide good services towards

customers. Knowledgeable enough for the position he/she request to follow and do in this

business and employees responsibilities range from trainees to management level.

Skills, Knowledge. Abilities and Task

 Controlling operations of equipments or systems.

 Watching gauges, dials, or other indicators to make sure a machine is working.

 Determining the kind of tools and equipment needed to a job.

 Conducting test and inspections of products, services, or processes to evaluate quality

performance.

 Maintenance of the machines/equipment

Quickly and repeatedly adjust controls of machine to exact position.

Imagine how something will look after it is rearranged, or the parts have been taken out.

WASTE DISPOSAL

48
 The cafe' will dispose its waste in a big trash bins to be picked up by the garbage Collector in

the city. Typical materials which are commonly disposed is

 Left-Over foods

 Plastics

 Waste ingredients

 Hazardous things

 Rags used for cleaning

Hazardous waste reduction efforts should be emphasized to each employee, from general

manager to machinery operators. Some of the ways will help eliminate waste from the cafe'

 Recycle waste materials

 Do not order more than can be used within the shelf life of the product as much as

possible label contents and expiration dates should be legible.

 Designate one person or one of the machine operators to manage waste disposal

 Minimize spills and use day methods for clean-up wherever possible. If a spill of

hazardous substance occurs, use an absorptive material to soak it up and dispose of spill

and clean-up residue.

STOCKING

All materials and products will have an individual stock card categorized by type of item,

and price tags. Price tags will be attached upon checking every item. Pricing will be based on the

raw materials used and all other materials. After proper accounting, same stocks, will be

displayed properly in the glass shelves. The remaining stocks will be restored in a stock room.

49
INVENTORY

The inventory policy for the proposed Furry Sanctuary Pet Café, that physical inventory

will be done at least once a week, every Saturday, to be able to know what are the sold out

products and income for the week. It will also identify the supply for the next week. The

inventory team will be composed of the proponents.

EQUIPMENT AND FIXTURES

The necessary equipment in this project are:

a) Computer- is an electronic device use in registering cash invoices, recording supplies/stocks

and calculate easily the prices of the product

b) Generator- is a device use during power breakdowns to continue the operations

c) Bakery Display Case- use for displaying the cakes and pastries

d) Tables- used for placing an equipment, cashier's table and most importantly a table which can

be put by a small or large quantity of things from the customer to make them comfortable.

e) Chairs- use to let our customers feel comfortable while eating, studying and such.

f) Air Condition- is a device use to maintain convenience of the establishment towards serving

customers and to make them comfortable,

g) Telephone and Communication Facilities is a device used to communicate with customers of

suppliers.

h) Coffee Maker-cooking appliances used to brew coffee

50
I) Oven - is a thermally insulated chamber used for the heating, baking or drying if the

substance, commonly used for cooking

J) Blender-is a kitchen and laboratory appliance used to mix or emulsify food and other

substances

k) Coffee Grinder- a small machine for grinding roasted coffee beans

l) Heater - is an electrical device that converts electric current to heat

m) Stove-a device that bums fuel for heating or cooking

n) Refrigerator- used for stocking goods may it be raw material of finished product

0) Couch- a long upholstered piece of furniture for several people to sit in

p) Knives- used in kitchens to slice the cakes to be served

q) Vacuum- an equipment used for cleaning specifically in the interior area

Furry Sanctuary Pet café floor plan & frontal view

51
Office and Plant Location

The proposed Furry Sanctuary Pet Café will be located at North Road, National

Highway, Dumaguete City beside Central Bank Dumaguete. The researchers chose this area

because it is near the schools like Negros Oriental High School and Saint Paul University

Dumaguete, to the call center agents, tourists, and pet lovers around the whole city where it can

52
easily attract the target market. In terms of transportation and tourists, it is very accessible since

it is along National Highway and customers can be easily seen and reach it anytime it is open.

Figure 1. View of the location of the proposed business

53
 V! FINANCIAL PLAN

The Fury Sanctuary Pet Café financial picture is quite promising. Since it is operating a

cash business, the initial cost is significantly less than many start-up businesses. The process is

labor intensive and Pet café recognizes that a higher level of talent is required. The financial

investment in its employees will be one of the greatest differentiators between it and Fury

Sanctuary Pet café competition. The costs incurred during training will eventually return through

the high level of services provided by competent employees. For the purpose of this pro-forma

plan, the facilities and equipment are financed by Pet Café. There will be a minimum of

inventory on hand to keep the product fresh and to take advantage of price drops, when and if

they should occur.

In order to monitor the financial performance of the business, the pet café Manager will

oversee checking the daily sales transactions. The manager will also prepare a financial report on

a monthly basis to track movement of products. The information can be used in planning the

marketing strategies for the succeeding months.

Capital

A lot for lease Ground floor is 120 sqm., plus P 100,000/ month. Around P454/sqm.

mezzanine 100 or 220 sqm. combined

Personal savings account of Franz Anthony Q P 3,000,000.00

Go from LandBank
Personal savings account of Jhsan Y Suelto P 3,000,000.00

from LandBank

Expenses

54
 In the business world, generating revenue or income is one of the most important things

however you can’t make money without disbursing any amount of money. To put it in a simple

form, the owners need to spend money in order to start the operation of the business. Some

expenses include payments to suppliers, employee wages, factory leases, and equipment

depreciation, tax set by the Bureau of Internal Revenue, Construction Company and the

materials, and other expenses that deducts the capital of the owner.

Having a breakdown of expenses enables the owners to determine if the capital presented

is enough to operate the business.

Table VIII
Wash N’ Eat Projected Income Expenses
ITEM QUANTITY UNIT PRICE TOTAL
AMOUNT
EQUIPMENTS Air conditioner 3 ₱16,499 ₱49,497
Refrigerator 2 ₱8,000 ₱96,000
Coffee maker 4 ₱1,489 ₱5,956
Stove 2 ₱1,780 ₱3,560
Heater 2 ₱388 ₱776
Computer 2 ₱13,050 ₱26,100
Generator 2 ₱29,999 ₱59,998
Coffee grinder 2 ₱2,099 ₱4,198
Oven 2 ₱9,671 ₱19,342
Telephone 1 ₱1,180 ₱1,180
Vacuum 1 ₱4,990 ₱4,990
Mini printer for 1 ₱1,749 ₱1,749
receipt paper
Pet groomer 1 ₱2,538 ₱2,538
table
Pet hair clipper 2 ₱390 ₱780
Pet bathing tool 2 ₱199 ₱398
hand shower
TOTAL ₱277,062
FURNITURE Couch 5 ₱4,999 ₱22,495
AND Cushion chairs 20 ₱2,000 ₱40,000
FIXTURES Tables 10 ₱2,495 ₱24,950
Water dispenser 1 ₱3,724 ₱3,724
Bakery display 1 ₱6,480 ₱6,480
case
Trash bins 3 ₱499 ₱1,497

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 TOTAL ₱106,646
Take out cup 50 pcs. ₱624.00 ₱624.00
SUPPLIES carriers
Creamers 3 boxes ₱1,429 ₱4,287
Plastic cups 25,000 pcs. ₱3,000.00 ₱9,000.00
(small,
medium,
large)
straws 5 packs ₱65.00 ₱325.00
Coffee beans 200 kl ₱350/per kilo ₱70,000.00
Milk 130 gal ₱316/ gal ₱41,080.00
Paper hot cups 1000 pcs. ₱60.00 ₱6,000.00
and lids
Sugar 200 kl ₱760/ 50 kilo ₱3,040.00
bag
Dog food 130 kl ₱200/ kilo ₱26,000.00

TOTAL ₱160,356
KITCHENWARE Spoons 10 doz. ₱250,00 ₱2,500
AND UTENSILS
Plates 20 ₱23.00 ₱460.00
Spoon and Fork 20 ₱16.75 ₱335.00
Knives 5 ₱495.00 ₱2,475.00
TOTAL ₱3,270
Raw materials Persian cat 1 ₱35,371 ₱35,371
(cats and dogs)
Ragdoll 1 ₱40,424 ₱40,424
Munchkin cat 1 ₱60,636 ₱60,636
Ginger tabby 1 ₱30,318 ₱30,318
tomcat
Siberian husky 1 ₱70,742 ₱70,742
Golden 1 ₱25,365 ₱25,365
retriever
Corgi 1 ₱40,424 ₱40,424
Pomeranian 1 ₱45,477 ₱45,477
Building rent ₱450/sqm. ₱100,000.00
expenses
DUTIES & ₱6,574.75
LICENSES
UTILITIES ₱44,465.00
EXPENSES

56
 TOTAL ₱941,981.75

Table VIII shows the possible breakdown of expenses on the proposed business. This

involve the expenses in the equipment, furniture and fixtures, supplies, kitchenware and utensils,

duties and licenses, and the utilities expense. This table also presented the building rent expense

that cost ₱100,000 in which it is divided into ₱450/sq.m2 multiplied by the number of square

meters which is 222.

Projected Income

Projected income is an estimate of the financial results of your business in a future period

[ CITATION Car \l 1033 ]. In this portion, the projected income and the net income for the first 5

years of operation will be projected. In this case, the first year of the operation, will start with a

project revenue of about 500,000. However, the revenue will increase annually.

Daily Weekly Monthly Annual income

income income income

2020 2021 2022 2023 2024
Sales ₱604,9 ₱4,204, ₱18,004, ₱216,0 ₱222,48 ₱229,159, ₱236,034, ₱243,115,

12. 912 912 04,912 5,059.36 611.14 399.47 431.45

Cost sales - - ₱160,356 ₱1,954, ₱2,012, ₱2,073,27 ₱2,135,46 ₱2,199,53

257 884.71 1.25 9.38 3.47

Gross profit ₱604,9 ₱4,204, ₱17,844, ₱19,64 ₱220,47 ₱227,086, ₱233,898, ₱221,120,

12. 912 556 6,235 2,174.65 339.89 930.09 075.98

Operating expense
Equipment ₱277,0 ₱277,0 ₱277,062 ₱277,0 ₱277,06 ₱277,062 ₱277,062 ₱277,062

62 62 62 2
Furniture ₱106,6 ₱106,6 ₱106,646 ₱106,6 ₱106,64 ₱106,646 ₱106,646 ₱106,646

57
 and fixture 46 46 46 6
Supplies ₱160,3 ₱160,3 ₱160,356 ₱165,4 ₱170,42 ₱175,542. ₱180,808. ₱186,232.

56 56 65.48 9.34 22 48 74
Kitchenware ₱3,270 ₱3,270 ₱3,270 ₱3,270 ₱3,270 ₱3,270 ₱3,270 ₱3,270

and utensils
Building rent - - ₱100,000 ₱1,200, ₱1,200, ₱1,200,00 ₱1,200,00 ₱1,200,00

expenses 000 000 0 0 0

Duties and - - ₱6,574.7 ₱6,969. ₱7,363. ₱7,758.2 ₱8,152.68 ₱8,547.16

licenses 5 23 72
Utilities - - ₱44,465. ₱44,68 ₱44,909 ₱45,131.9 ₱45,354.2 ₱45,576.6

expense 00 7.32 .64 6 8

Total ₱544, ₱698,373 ₱1,804, ₱1,799, ₱1,800,22 ₱1,800,84 ₱1,801,45

operating 064 ₱544,0 .75 100.03 607.36 4.16 0.96 7.76

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expense

Operating ₱60,84 ₱3,660, ₱17,146, ₱17,84 ₱218,67 ₱225,286, ₱232,098, ₱219,318,

income 8 848 182.25 7,244.4 2,567.29 115.73 705.93 618.22

5
Income tax ₱3,042. ₱183,0 ₱857,309 ₱892,3 ₱10,933 ₱11,2643 ₱11,604,9 ₱10,965,9

expense 4 42.4 .11 62.22 ,628.36 05.78 35.29 30.91

Net income ₱57,80 ₱3,477, ₱16,288, ₱16,95 ₱207,73 ₱214,021 ₱220,493, ₱208,352,

5.6 805.6 873.13 4,882.2 8,938.93 809.94 770.63 687.30

Table IX shows the predicted income sales for the next 5 years. This already involves the

sales, cost sales, gross profit, operating expenses, operating income, income tax, and the net

income. In determining the projected income, the researchers have decided to add 3% of the first

generated income to achieve the projected income in 2025 same goes for cost sales the

58
researchers added 3% each year. Also, in determining the net income the researchers, have

multiplied the operating income into 5% to get the income tax expense and then subtracted it

from the operating income.

VI Socio-Economic Aspect

This deals with the impacts of the said business to the society, to assess whether the social,

economic, environmental effects of a project or study are justified, how it can help alleviate the

living condition of the people and how will it cater to the needs of those individuals who are

domesticated pet lovers that are willing to spend time at a café. This being said the demand and

supply are concerned from a social-economic point of view. The researchers believe that the

proposed project will be able to contribute to the people, community and to the country's

economic state as well. Business operation in the industry will increase consumer welfare. This

proposed business can generate revenues for the government in particular and to the much

needed development of the country.

Income and Employment

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The proposed business of Furry Sanctuary Pet Café will offer new job opportunities among the

individuals who are residents of Barangay Daro. Thereupon the new job opportunity will help

the standard living condition and the economic status will eventually develop. These

unemployed individuals when hired can be the manager, cashier, pastry chef, barista,

waitress/waiter, pet groomer, security guard and maintenance personnel. In addition to this the

needs of the employees in their daily basis will be provided since the income is enough in

accordance to the city's minimum wage is 366 pesos a day which is a decent amount to sustain a

living.

Social Implications

The Furry Sanctuary Pet Café would be exactly at Daro Dumaguete City. When the business is

opened it would eventually hit it's target market which are the pet and café lovers of all ages all

around Dumaguete City. It would serve the best services in a café with the best cakes and

pastries quality, relaxing ambiance and customer satisfaction. It offers a variety of deserts,

pastries, cold beverages, coffee and the fun and interaction of cats or dogs. The price is also

affordable for customers with minimum charges to pay.

In the Furry Sanctuary Pet café would have several unique features that will make it stand out

from other cafes in the city, making a trademark in the minds of patrons creating a competitive

advantage. The ambiance of the facility would be at an easy, relaxing and enjoyable condition.

The cleanliness of the café will be at it's very best creating a well sanitized and safe environment

that will encourage people to anticipate the said café.

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Having the proposed business as a subject, would be fun for the customers by making their time

at the pet café a memorable experience surely to tell. Since it would be the first pet café in

Dumaguete city, it would definitely be a hit to pet owners and be beneficial to the well-being of

human as playing with cats and dogs has proven to boost morale, mental and emotional health of

lonely individuals.

Summary findings, Conclusion and Recommendation

In total, this study focuses mainly on the pet café. We were inspired to work on this

research considering that there is still no establish pet café in Dumaguete city. This information

is not only from the researcher point of view but also from the recommendation from others as

well. For the research design we were educated with, the research feasibility study method is the

one we have that we used for the entire research study.

The location of this proposed study is at national highway, daro Dumaguete city. Making

it more accessible for direct and its marketing panels.

For the past couple of months we engage ourselves in fulfillment of this proposed

feasibility study. The research have gathered specific and reliable data and went to different

personalities who are experts in the field business who could supply us with the more needed

information regarding on establishing a pet café.

Conclusion

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 After a profound and deliberate process, we the researchers, was able to arrive at a

conclusion that, furry sanctuary pet café is feasible, viable and profitable based on a survey

conducted and deep break down of finances that the partnership have invested will comeback as

profitable gains more and more over the years

Recommendations

If given the opportunity and if there would be someone who like to finance into this

business venture, with the researchers would highly recommend it. For we know it is not only a

income generating business but also exquisite for labor and employment contributing to the

economic development of the city.

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