Chapter 4

Recommendation and Conclusion

4.1 Recommendations
After analyzing the available information resources and received survey reports we can draw a
conclusion line that “some factors about color and buying behavior” always should be
considered. Especially for the marketers and marketing strategist.

 Before Designing a product or package,

1. Analyze the available product's color.
2. Analyze target customers age, gender, color preference.
3. Analyze markets geographical and socio-cultural aspects.
 Before Designing a business website,
1. Use a comfortable combination of color and content highlights.
2. Use Eye tolerant, eye soothing and appealing colors to design web sites.
3. Make confirm that the colors of the website go with the product/business and
preferences of their target audiences.

4.2 Conclusion
Color is an unavoidable factor which influences the consumer buying decision process. It is not
just a change of mind when it comes to product packaging and branding. Marketers and business
developer invest huge time in selecting colors that reflect the values of the products and
preferences of the target audience. Which in returns gives increased sales, brand recognition, and
consumer loyalty. So, it is mandatory to understand the colors congruence and impact. And
anticipate and plan how consumers will react to the selected colors. It is important to recognize
that color trends are not always granted because trends can fluctuate with changes of time.
Considerably, it is important to stay up to date with current marketing research on color in order
to make the best deal with products and customers. Because “Color Matters”!

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