TLE 6-

INDUSTRIAL ARTS
THIRD QUARTER
 LESSON 2

HOW TO CONDUCT SIMPLE SURVEY USING TECHNOLOGY AND

OTHER DATA-GATHERING METHOD
 Lesson Objectives:
 Discuss the market trends on products made of bamboo,
wood, and metal.
 Identify the customer’s preference of products.
 Identify the types/sources of innovative finishing
materials, accessories, and design.
 Apply the processes in enhancing/decorating finished
products.
 
 LET’S BE INFORMED
 1.3 Conducts simple survey using technology and other data-gathering method
to determine the following:
  1.3.1 Market trends on products made of bamboo, wood, and metal
 Philippine products are in demand not only within the local
market but also in the international market. Locally
manufactured products intended for the global market have
unique designs and high quality craftmanship that demand
higher value and earn profits for the entrepreneurs.
 LET’S BE INFORMED

 1.3.2 Customer’s preference of products

 Products are in the form of home furnishings, table tops, jewellery, decorative
accessories, home accents, kitchen and garden decors. Customers buying craft
vary generally from tourists, collectors, business people, artists or artisans, people
attending conferences and many others.
 To have marketable and saleable products, artisans/artists and manufacturers
must know their consumers and their preferences in terms of color, style, size, and
quantity. It is also helpful to know their interests and needs. They must be creative,
and adopt new design trends for their products to be competitive in the market.
 Craft artisans and entrepreneurs must adopt new marketing strategies to reach
their consumers. Specific selling strategies to reach their consumers. Specific
selling strategies include focusing on customer service such as offering free
delivery, repair and retouch services, and special promotions.
 It is important first to make a study of the business and the industry. Analysis of
the strengths, weaknesses, opportunities, and threats, or the SWOT analysis
maybe considered when thinking of a business.
 LET’S BE INFORMED
 1.3.3 Types/sources of innovative finishing materials, accessories, and designs
 Aside from conducting a survey for the latest trends and customers’ preferences of
finished products, you must also know the types or sources of innovative finishing
materials, accessories, and designs that you can apply to your products
These materials are used to beautify, decorate, and improve the quality of finished products.
 1.Finishing materials that are used to smoothen the products before decorating. Example
varnish
 2.Colored paper twines and ribbon cloth are used in decorating and wrapping products.
 3.Beads and charms are small accessories of different colors used to make products
attractive.
 4.Abaca and sinamay fibers are paper-thin locally made materials used for wrapping or
packaging purposes.
 1.3.4 Processes in enhancing/decorating
finished products
 Though it is said that Filipinos are best known
for their creative minds and hands, new trends in
the market, and emerging strategies and
techniques must be explored to allow local
products to compete in the global market.