“AN ANALYSIS ON THE IMPACT OF DESIGN ON

FURNITURE IN THE EXPORT MARKET”

At
MJ HANDICRAFT (Moradabad )

TEERTHANKAR MAHAVEER. INSTITUTE OF

MANAGEMENT AND TECHNOLOGY (TMIMT)
TEERTHANKAR MAHAVEER UNIVERSITY

Submitted by submitted to
Tanu Sirohi. Mr. Sitanshu Mishra
BBA IB&E 5 semester Corporate Trainer
UR service’s TMIMT( TMU)
 Table of Contents

1. Certificate of Organization

2. Acknowledgement

3. Student Declaration

4. Executive Summary

5. Introduction

6. Company Profile

7. Objectives of Study

8. Scope of Study

9. Importance of Study

10.Research Methodology

11.Data Analysis

12.Finding and Conclusion

CERTIFICATE OF ORGANISATION
 Acknowledgment

I want to express my sincere gratitude to the people and groups who made it possible to finish
this study on “An Analysis of the Impact of Design on Furniture in the Export Market.”

First and foremost, I would want to express my sincere gratitude to Sitanshu Mishra Sir my
mentor and adviser, whose advice, knowledge, and unwavering support have been vital
throughout this research project. Your advice and support have been essential in determining the
focus and breadth of this investigation.

I would like to express my profound gratitude to all of the professionals and business leaders
who graciously provided their knowledge, perspectives, and experiences during interviews.
 STUDENT DECLARATION

I, Tanu Sirohi, a student at Teerthanker Mahaveer Institute Of Management & Technology, thus
certify that the report titled “AN ANALYSIS ON THE IMPACT OF DESIGN ON FURNITURE
IN THE EXPORT MARKET” is entirely original. This report’s contents are entirely the result of
my own independent study and analysis.

I have properly referenced all sources and references used in this report in accordance with my
institution’s academic standards and norms. I acknowledge and give credit to all of the sources
and references used in this report.

I further certify that I did not commit any academic dishonesty or plagiarism in the writing of
this report. Any help you may have had from others has been
 Executive Summary

Title: Impact of Design on Furniture Exports in India

The Indian furniture industry is a vital sector of the economy, contributing significantly to both
domestic and international markets. This research explores the role of design in shaping the
industry's export performance. The study investigates the influence of design on competitiveness,
market preferences, and overall export success.

The research involved a comprehensive analysis of data from various sources, including export
statistics, consumer surveys, industry experts, and design trends. Quantitative and qualitative
methods were employed to gain a comprehensive understanding of the topic.

The study establishes a strong correlation between design and export performance.
Companies that prioritize design tend to have higher export volumes and revenues.

Aligning furniture designs with the preferences of target international markets

significantly enhances export success. Understanding cultural, functional, and aesthetic
preferences is crucial.

Sustainable design practices, including the use of eco-friendly materials and

manufacturing processes, positively influence furniture exports. Sustainability is a
growing concern for consumers and markets worldwide.

Adapting furniture designs to suit the unique needs of different markets is a winning
strategy. Tailoring designs based on cultural, climatic, and functional requirements leads
to better market penetration.

Innovative design features and technological integration drive export growth. Companies
that consistently innovate in their designs are more likely to outperform competitors.

The research identifies several challenges in implementing effective design strategies

within the industry. These include resource constraints, a shortage of design talent, and
resistance to change. Addressing these challenges is vital.

Government policies and incentives play a critical role in promoting design-driven

exports. Support for design education, research, and participation in international
exhibitions can foster industry growth.

Design trends in the Indian furniture industry evolve continuously, influenced by global
design movements and local cultural factors. Staying attuned to these trends is essential
for maintaining competitiveness.

Encourage investments in design education and training programs for designers and
manufacturers to build design capabilities.
 Promote thorough market research to understand consumer preferences in target markets,
enabling tailored design strategies.

Foster a culture of innovation within the industry by incentivizing and recognizing design
innovation.

Encourage the adoption of sustainable design practices and the use of eco-friendly
materials.

Advocate for government policies that support design-driven exports, including financial
incentives, trade missions, and export promotion initiatives.

Design is a critical factor in the success of furniture exports in India. Companies that prioritize
innovative and consumer-centric design strategies are better positioned to excel in international
markets. However, challenges in implementation and resource constraints must be addressed,
and government support is crucial for the sustained growth of the industry. Continuous
adaptation to evolving design trends and consumer preferences is essential for long-term
competitiveness.
 INTRODUCTION
A key factor in the success of products on the export market is the furniture design. Design has
emerged as a major difference that can have a big impact on buying decisions in a world that is
becoming more and more globalised and where consumers have access to a wide range of
options. This investigation examines the complex effects of design on furniture sold abroad,
including how it influences consumer preferences, the competitiveness of the market, and the
overall success of producers and exporters of furniture. A wide range of components, including
aesthetics, usability, ergonomics, materials, and cultural relevance, are included in design. The
result is furniture that not only satisfies practical requirements but also resonates with target
markets around the world in terms of tastes and sensibility.

Image of Wood Modern/Accent Furniture Design

Furniture design has a significant impact on its visual appeal. Modern buyers value well-
designed, aesthetically beautiful furniture, both locally and abroad. Exporting nations can attract
global consumers’ attention and acquire a competitive edge on the global market by investing in
cutting-edge and culturally appropriate designs beyond looks, utility and ergonomics play a
crucial role in evaluating the value of furniture. In addition to being attractive, well-designed
furniture also serves users’ functional demands. Furniture that improves usefulness, comfort, and
convenience is more likely to be popular in export market.Furniture design needs to be sensitive
to cultural subtleties and preferences in various export markets. What resonates with consumers
in one nation could not do so in another. A comprehension
Image of Classic Furniture design
Objective of study

1-To Assess Consumer Preferences of furniture export

2-To explore culture significance in furniture

3-To Contribute to Industry Knowledge in furniture export

Scope of the study
 IMPORTANCE OF STUDY

Economic Significance: The furniture industry is a substantial contributor to India's economy.

Understanding the role of design in this sector can lead to increased exports, higher revenue,
and more employment opportunities.
Competitiveness: In the global market, design can be a key differentiator. Research can help
Indian furniture manufacturers compete effectively by improving their design capabilities, which
can lead to a stronger presence in international markets.
Consumer Preferences: Design significantly influences consumer preferences. By understanding
how design impacts export performance, companies can align their products with the
preferences of target markets, leading to higher sales and market share.
Innovation and Creativity: Research can foster innovation and creativity in the industry. By
identifying and promoting innovative design concepts, India can establish itself as a hub for
unique and attractive furniture designs.
International Reputation: Successful research can enhance India's reputation as a source of
high-quality, well-designed furniture. This, in turn, can attract international buyers and
investors.
SME Development: Many small and medium-sized enterprises (SMEs) are involved in the
furniture sector. Research findings can guide these SMEs in making design-related decisions and
enhancing their competitiveness on a global scale.
Export Diversification: Understanding how design impacts exports can lead to diversification in
product offerings. A broader range of well-designed furniture products can expand the export
portfolio and reduce dependency on a limited range of items.
Image of Modern Design Furniture Bench
 RESEARCH METHODOLOGY

1. Research Design:

 Type of Research: This study will be a combination of qualitative and quantitative

approaches.
 Purpose of the Study: The purpose is to examine the influence of design factors on the
success of furniture exports in the international market.

2. Data Collection:

a. Primary Data:

 Surveys: Conducted surveys with furniture manufacturers, exporters, and designers to

collect quantitative data on design features, export performance, and market preferences.
 Interviews: Conducted in-depth interviews with industry experts, design professionals,
and key stakeholders to gather qualitative insights.

b. Secondary Data:

 Literature Review: Analyzed existing literature, research articles, and reports related to
furniture design, export trends, and market dynamics.
 Market Data: Gathered export data from relevant government agencies or industry
associations to track export trends.

3. Sampling:

Sample Size: 50

4. Data Analysis:

Qualitative Analysis: Conduct content analysis of interview transcripts to identify

themes and patterns related to design impact on export success.

6. Data Collection Instruments:

Questionnaires, Surveys, Government Data and Reports.

7. Ethical Considerations:

 Ensured informed consent from survey participants and interviewees.

8. Data Validation:
  Employ data triangulation by cross-referencing survey responses with interview findings
and market data to enhance the validity of results.

9. Research Limitations:

Data Reliability: The accuracy and reliability of data presented here can be a limitation,
Respondents may have had provided inaccurate or biased information, affecting the
quality of your results.

Time Constraints: The timeframe of this research limited the depth of our analysis.
Market dynamics, including design trends and export performance, change rapidly.

Data Availability: Some data related to export performance and market was not readily
available and was subject to confidentiality restrictions.

Resource Constraints: This Research was conducted without any form of funding and
limited resources , time.

Response Rate: Low response rates in surveys and interviews

 SWOT ANALYSIS

Strengths:

1. Innovation in Design: Research in this area can leverage innovative design concepts,
enabling furniture manufacturers to create unique and appealing products that stand out in
the global market.
2. Cultural Diversity: Different cultures have distinct design preferences, and studying this
can help tailor furniture designs to specific export markets, increasing their attractiveness
to consumers.
3. Competitive Advantage: Effective design strategies can provide a competitive edge by
enhancing the aesthetics, functionality, and perceived value of furniture products.
4. Artisan Collaboration: Collaborating with local artisans and craftsmen can lead to the
development of one-of-a-kind furniture pieces that cater to niche markets and discerning
customers.

Weaknesses:

1. Resource Intensive: Conducting comprehensive design research can be resource-

intensive, requiring investments in materials, skilled designers, and technology.
2. Design Trends Evolve: Design preferences change over time, and what is in vogue today
may not remain popular in the future. This necessitates continuous adaptation and
updates.
3. Intellectual Property Concerns: Protecting unique designs from imitation or copyright
infringement can be challenging, particularly in international markets.

Opportunities:

1. Global Market Expansion: Research can identify specific design preferences in

different regions, allowing furniture exporters to tailor their products and marketing
strategies to suit local tastes.
2. Sustainable Design: Increasing global awareness of sustainability presents an
opportunity to incorporate eco-friendly design practices, appealing to environmentally
conscious consumers.
3. E-commerce Growth: The rise of e-commerce platforms provides a vast and accessible
market for furniture exporters to showcase and sell their uniquely designed products.
4. Collaboration with Designers: Collaborating with renowned designers or design firms
can enhance the appeal of furniture products and elevate them to premium status in the
export market.

Threats:

1. Competitive Rivalry: Rival furniture manufacturers may also invest in design research,
intensifying competition in the export market.
2. Economic Downturns: Economic recessions or downturns can reduce consumer
spending on furniture, impacting export sales.
3. Supply Chain Disruptions: Disruptions in the supply chain, such as material shortages
or transportation issues, can affect production schedules and product availability.
4. Regulatory Hurdles: Compliance with international design and safety standards can be
complex and time-consuming, potentially delaying product launches.
Findings:

Design Enhances Export Competitiveness: One of the key findings is that a focus on design
positively correlates with increased competitiveness in the global furniture export market.
Companies that invest in innovative and appealing designs may achieve higher market share
and export volumes.
Consumer Preferences Play a Crucial Role: aligning furniture designs with the preferences of
target international markets significantly improves export performance. Understanding
consumer tastes in different regions can be crucial for success.
Sustainability Matters: sustainable design practices, such as using eco-friendly materials and
production methods, not only align with global trends but also positively impact furniture
exports. Consumers and markets increasingly value sustainability.
Market-Specific Design Adaptations: adapting furniture designs to suit the specific cultural,
climatic, and functional needs of different markets is a successful strategy. This finding highlights
the importance of market research and customization.
Innovation Drives Export Growth: Innovative design features and technology integration is
found to drive export growth. Companies that continuously innovate in their designs may
outperform competitors.
Design Trends Evolve: design trends in the Indian furniture industry continuously evolve,
influenced by both global trends and local cultural factors. Keeping up with these trends is
essential for staying competitive.
Recommendations:

Invest in Design Education: Encourage investments in design education and training programs
for designers and manufacturers to build design capabilities.

Market Research: Promote thorough market research to understand consumer preferences in

target markets, enabling tailored design strategies.

Innovation Culture: Foster a culture of innovation within the industry by incentivizing and
recognizing design innovation.

Sustainability Focus: Encourage the adoption of sustainable design practices and the use of
eco-friendly materials.

Government Support: Advocate for government policies that support design-driven exports,
including financial incentives, trade missions, and export promotion initiatives.
 Conclusion

Design is a Significant Driver of Export Success:

The study underscores the critical role of design in shaping the export performance of the
Indian furniture industry. Companies that prioritize design, incorporating innovative and
consumer-centric elements, tend to achieve higher export volumes and revenue.

Consumer Preferences are Key:

Aligning furniture designs with the preferences of target international markets is paramount
for export success. Understanding cultural, functional, and aesthetic preferences and adapting
designs accordingly is essential.

Sustainability is a Growing Concern:

Sustainable design practices, such as using eco-friendly materials and manufacturing
processes, are increasingly influencing furniture exports. Sustainability is no longer just a trend
but a fundamental consideration for consumers and markets worldwide.

Market-Specific Adaptations are Essential:

Adapting furniture designs to suit the unique needs of different markets is a winning strategy.
Tailoring designs based on cultural, climatic, and functional requirements allows for better
market penetration and consumer acceptance.

Innovation Drives Growth:

Innovative design features and technological integration have been identified as strong
drivers of export growth. Companies that prioritize ongoing innovation in their designs are more
likely to outperform competitors in the global market.

Challenges Require Attention:

The research highlights several challenges in implementing effective design strategies within
the industry. These include resource constraints, a shortage of design talent, and resistance to
change. Addressing these challenges is essential for sustaining design-driven growth.
 Policy Support is Vital:
Government policies and incentives play a crucial role in promoting design-driven exports.
Support for design education, research, and participation in international exhibitions can
significantly contribute to industry growth and competitiveness.

Continuous Design Evolution is Necessary:

Design trends in the Indian furniture industry continuously evolve, influenced by global design
movements and local cultural factors. Staying attuned to these trends and regularly updating
design offerings is essential for maintaining a competitive edge.

In conclusion, this research highlights that design is not just a creative aspect of furniture
production; it is a strategic imperative that impacts the bottom line of the Indian furniture
export industry. Companies, policymakers, and stakeholders should collaborate to foster a
culture of innovation, promote sustainability, and provide support for design education and
research. By doing so, the Indian furniture industry can continue to thrive in the global market,
offering products that resonate with consumers worldwide.