Textile Design Economics

TEX0
(Level 3)

Dr. Tamer F. Khalifa

2018-2019
Lecture (2)
 Design
• Delivering competitive advantage through design.
• Design plays a fundamental role in the success of
many of the world’s leading companies.
• How is design managed across complex, global,
product and brand portfolios.
 Design as a competitive weapon.
‫التصميم كاداه للمنافسة‬

Why do some of the world’s leading companies think it

worthwhile to invest so much effort managing and
optimizing their design processes?

Design can be used as a tool to improve many product

characteristics, and many aspects of a business
 Design helps in better respond to common
business challenges

 Good design makes products more competitive.

It keeps production costs down but allows higher prices in the
shops
 Good design keeps users happy (customer satisfaction)
making them come back again and encouraging them to
recommend things to their friends
 Design applies the power of the brand.
A strong brand identity encourages customers to trust existing
products and to try new ones
 1) Making products more competitive
Good design makes products more competitive, better, quicker and cheaper.
It keeps production costs down but allows companies to charge higher prices.

1) use design as a tool to ensure that their products can meet

increasingly demanding cost and quality constraints.
2) design process is focused on producing products that can
compete with an extraordinary new array
3) suit the needs of different types of user,
4) Build products to withstand tough use, leaving customers
satisfied and ready to buy again
 2) Design for happy users

1) By applying good design to products in categories where

users have low expectations‫ توقعات‬for visual appeal ‫ الشكل‬,
functionality ‫ الوظيفة‬or usability ‫ االستخدام‬, design helps to
create entirely new market niches and even new product
categories
2) By delighting users who merely expect to have their
functional requirements fulfilled
 3)Managing the impact of the brand
1) the brand sees customer experience as a key value enhancer
2) brand identity encourages customers to trust existing
products and to try new ones
3) design process reflects the need for design to be used as a
mechanism by which a consistent message about the
company and its products and services is delivered to the
end user
4) the strength of the brand and the way in which a customer
experiences it is strongly linked to the quality of the product
or service that is offered.
 Fabric Designing
• Designing fabrics for the contract marketplace is more than
just applying artistic and technical expertise to the medium.

• Textiles are often created and made with specific products in

mind, such as furniture, panel fabrics, drapery, healthcare
fabrics, and wall covering.

• In addition to making fabrics that suit a particular function,

the textiles also need to perform under basic industry
guidelines ‫ مواصفات‬and appeal to various aesthetic and
performance standards
 Designing Textiles
Design decisions are made at every stage in the manufacturing process
• what fibres should be used in a yarn,
• what yarns in a fabric,
• what weight of fabric should be produced,
• what colours should the yarn or fabric be produced in,
• what fabric structures should be used and
• what finishes applied.

These decisions may be made by engineers and technologists in the case of

industrial or medical textiles where performance requirements are
paramount, or, more often in the case of apparel, furnishings and household
textiles, by designers trained in aesthetics, technology and marketing. The
designers found in the textile and clothing industries are frequently involved
throughout the design process, from initial identification of a
need/requirement, through research, generation of initial design ideas,
design development and testing to ultimate product specification
• What makes a textile design successful?

• How does a textile designer manage all these facts of

information, needs, and costing of the customer to
create an outstanding design that can be
manufactured, while also building his creative vision?
Our Assignment
 How design work
Design ideas are developed through in different ways,
depending upon how an individual designer likes to
work, upon the product being designed and upon the
manufacturing process/es.
From initial paperwork, designers of constructed
textiles may take their design ideas and develop them
through on the loom or knitting machine. Designers of
printed textiles will usually develop their ideas right
through on paper.
• For woven fabrics
• A record of all the yarns used.
• The color, count, quality and supplier of all yarns,
together with the fiber content of each.
• The number of warp ends, the width of the fabric from
the loom, and the finished width.
• Warp and weft plans with any repeats clearly indicated.
• The weave with suitable draft and lifting plan.
• The number of ends and picks per ten centimeters.